EDITED Recognized as “Data Solution of the Year for Retail”

NEW YORK & LONDON--(BUSINESS WIRE)--Apr 3, 2025--

EDITED ™, the leading global retail intelligence solution, today announced that it has been selected as the winner of the “Data Solution of the Year for Retail” award in the 6 th annual Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies, and products in the global data technology market today.

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This year’s program attracted thousands of nominations from across the globe.

EDITED was selected for this award because of its transformative impact on empowering softline retailers. By combining competitor, internal company, and customer segment data into one platform, EDITED delivers a holistic and contextualized view of performance and uniquely connects these data sets to surface opportunities to inform assortment, pricing, and site merchandising strategies throughout the product lifecycle.

The platform’s ML models normalize and categorize vast competitive data inputs, analyzing product attributes like categories, colors, and patterns using advanced text and image-based models. LLMs and Gen AI further enhance accuracy and streamline training processes. The company’s methodology embeds both text and image data to store product information for retail-specific semantic similarity identification, and, combined with product matching technology and modules, uncovers detailed, actionable opportunities to help retailers identify strategic focus areas.

Additionally, EDITED’s Gen AI capability generates narrative summaries from dashboard data and emerging trends, making complex analysis digestible for retailers.

“For over a decade, we’ve harnessed AI and machine learning to help our customers turn data into growth,” said Doug Kofoid, CEO of EDITED. “Our latest innovations empower retailers to move seamlessly from data to insights to action, ensuring every decision is backed by a holistic, data-driven view."

“We’re honored to receive this award from Data Breakthrough and remain committed to helping retailers thrive by transforming complex data into clear, actionable intelligence.”

“By connecting and contextualizing data, EDITED enables retailers to break through silos, democratize data across teams, and make market-informed, profit-aware, customer-centric decisions. Success in the retail landscape has become increasingly difficult to attain with the current economic climate, continually changing trends, digitalization, and customer demand for hyper-personalization,” said Steve Johansson, Managing Director, Data Breakthrough. “EDITED addresses these challenges by unifying disconnected data sets and translating them into actionable insights through their technology and unmatched retail expertise. We’re proud to award them with ‘Data Solution of the Year for Retail!’”

About EDITED

EDITED is the world’s leading AI-powered retail intelligence platform that empowers brands and retailers with real-time insights and actionable recommendations around assortment, pricing, and site merchandising. We help retailers drive better business outcomes by providing a holistic view that is market-informed, profit-aware, and customer-centric. The world’s most successful brands and retailers use EDITED’s platform to get closer to their best customers and future-proof their business.

About Data Breakthrough

Part of the TechBreakthrough organization, a leading global provider of market intelligence and recognition platforms for technology innovation and leadership, the Data Breakthrough Awards program is devoted to honoring innovation and market disruption in data technologies, services, companies and products. The global Data Breakthrough Awards program provides a forum for public recognition around the achievements of data companies and solutions in categories including data analytics, DataOps, data management, infrastructure and hardware, storage, Business Intelligence and more. For more information visit DataBreakthroughAwards.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

EDITED wins Data Solution of the Year for Retail 2025

VILNIUS, Lithuania (AP) — Belarusian authorities have released Nobel Peace Prize laureate Ales Bialiatski and key opposition figure Maria Kolesnikova from prison, Pavel Sapelka, human rights advocate with the Viasna rights group, confirmed to the AP.

Their release comes as authoritarian President Alexander Lukashenko seeks to improve relations with Washington. The U.S. earlier on Saturday announced lifting sanctions on the country’s potash sector. In exchange for sanctions relief, Lukashenko pardoned 123 prisoners, the Belta state news agency reported.

A close ally of Russia, Minsk has faced Western isolation and sanctions for years. Lukashenko has ruled the nation of 9.5 million with an iron fist for more than three decades, and the country has been repeatedly sanctioned by Western countries both for its crackdown on human rights and for allowing Moscow to use its territory in the invasion of Ukraine in 2022. Belarus has released hundreds of prisoners since July 2024.

Earlier Saturday, the United States said it was lifting sanctions on Belarusian potash in the latest sign of a thaw between Washington and the isolated autocracy.

John Coale, the U.S. special envoy for Belarus, made the announcement after meeting Lukashenko in Minsk on Friday and Saturday.

Speaking with journalists, Coale described the two-day talks as “very productive,” Belarus’ state news agency Belta reported Saturday.

The U.S. envoy said that normalizing relations between Washington and Minsk was “our goal.”

“We’re lifting sanctions, releasing prisoners. We’re constantly talking to each other,” he said, according to Belta. He also said that the relationship between the countries was moving from “baby steps to more confident steps” as they increased dialogue.

The last time U.S. officials met with Lukashenko in September 2025, Washington announced easing some of the sanctions against Belarus while Mink released more than 50 political prisoners into Lithuania. Overall, Belarus released more than 430 political prisoners since July 2024, in what was widely seen as an effort at a rapprochement with the West.

Belarusian opposition leader Sviatlana Tsikhanouskaya — Bialiatski's wife — told The Associated Press on Saturday that sanctions relief was part of a deal between Minsk and Washington, in which another large group of political prisoners in Belarus were expected to be released.

“The freeing of political prisoners means that Lukashenko understands the pain of Western sanctions and is seeking to ease them,” Tsikhanouskaya said.

She added: “But let’s not be naive: Lukashenko hasn’t changed his policies, his crackdown continues and he keeps on supporting Russia’s war against Ukraine. That’s why we need to be extremely cautious with any talk of sanctions relief, so that we don't reinforce Russia's war machine and encourage continued repressions.”

Tsikhnouskaya also described European Union sanctions against Belarusian potash fertilizers as far more painful for Minsk that those imposed by the U.S, saying that while easing U.S. sanctions could lead to the release of political prisoners, European sanctions should push for longterm, systemic changes in Belarus and the end of Russia's war in Ukraine.

The latest round discussions also touched on Venezuela, as well as Russia's ongoing invasion of Ukraine, Belta said.

Coale told reporters that Lukashenko had given “good advice” on how to address the conflict, saying that Lukashenko and Russian President Vladimir Putin were “longtime friends” with “the necessary level of relationship to discuss such issues.”

"Naturally, President Putin may accept some advice and not others,” Coale said.

In this photo released by Belarusian presidential press service, Belarusian President Alexander Lukashenko, right, and U.S. Presidential envoy John Coale shake hands during their meeting in Minsk, Belarus, Friday, Dec. 12, 2025. (Belarusian Presidential Press Service via AP)