British vlogger promotes Chinese culture, landscapes to global audiences

British vlogger Alec Huntington, famously known as Jackie, is captivating global audiences with his vivid portrayal of Chinese culture and awe-inspiring landscapes.

Based in Wuhan City, the bustling heart of central China's Hubei Province, Jackie began his journey into short video creation to hone his Chinese skills while sharing vibrant glimpses of the region's cuisine and lifestyle.

What began as a personal project has steadily gained popularity, attracting hundreds of thousands of followers across social media platforms.

During a recent visit to the Mutianyu section of the Great Wall in Beijing, Jackie expressed his admiration for the world-renowned landmark.

“This is my third time to come to Beijing. I want to make some videos and show the Western people about China, about the Great Wall, and why they should come to this place to have a look. I think it's amazing, honestly." said Jackie.

Initially focused on Chinese viewers, Jackie soon realized the growing popularity of "China Travel" among global visitors. To expand his reach, he began posting on international social media platforms, offering an authentic look at China and addressing common misconceptions.

"They (foreign viewers) asked me, what's the food like, what's the people like? Are they poor, people [there]? No. A lot of people -- they haven't even been to China. They don't know. They (Western media) tell people not the truth about China," said Jackie.

Jackie's affection for China is clear, especially in his interactions with locals. While still learning Chinese, he enjoys chatting with street vendors, using humor and curiosity to bridge the language gap.

Looking ahead, Jackie hopes to explore more of China, from ancient towns to bustling cities and famous attractions in Xinjiang and Yunnan.

"Sichuan, Lijiang, Xishuangbanna -- many of my friends have been there, and they say these places are very beautiful. I really, really want to visit Xinjiang because I love eating lamb kebabs. [I want to] just go over China and show people, not just in Wuhan -- because most of the time I stay in Wuhan. I want to go to other cities -- come to Beijing, go to Shanghai, Guangzhou, Shenzhen, Chongqing, Chengdu," said Jackie.

British vlogger promotes Chinese culture, landscapes to global audiences

China's movie industry is increasingly deriving its earnings from broader consumer economy.

Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.

Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.

Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.

Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.

"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.

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