The first overseas exhibition of the 2025 China Yiwu International Commodities Fair, also known as Yiwu Fair, in Indonesia has seen record numbers both in participants and deals. The exhibition is being held from Thursday to Saturday in Jakarta, capital city of Indonesia.
The event features thousands of kinds of small commodities showcased by more than 100 Chinese exhibitors at 150 booths that cover a total area of 5,000 square meters.
"Indonesia is quite a large market. We don't have many clients here, so it's kind of a 'blue ocean.' We have been busy for the entire morning. There have been a lot of visitors, and many of them are very interested in our products," said Du Yunyan, an exhibitor.
The three-day exhibition, running at the Jakarta International Expo, has attracted tens of thousands of visitors to check out products from Yiwu, the world's largest small commodities market in east China's Zhejiang Province.
"Firstly, the scale of China's businesses is large, so they must be efficient. The Chinese products have competitive prices and the quality of the Chinese products is getting better and better. And the continuity is good because of the reliable supply chains. I think the Chinese products are better than those from many other countries," said an Indonesian perfumes and cosmetics buyer.
At a booth showcasing Christmas decorations that blend in local cultural elements, three Indonesian buyers discussed the product samples for a long time and finally reached a cooperation intention with the exhibitor.
"We want to discuss again with our team. If they agree, we can make the customers the parcel paper, and we do order," said buyer Menah.
In the first quarter of the year, Yiwu's exports to Indonesia reached 2.62 billion yuan (about 362 million U.S. dollars), up 6.6 percent year on year, customs data showed.
This year's Yiwu Fair in Indonesia welcomed more than 20,000 visitors on its first day, doubling that of last year's edition, according to organizers of the event.
"The exhibition in Indonesia is now in its third year which grows year by year. This year, the number of buyers that we invited, the number of buyers who are in attendance, and the number of deals reached during the event, have all reached new highs," said Xu Chengzhi, secretary of the board of directors of Yiwu China Commodities City Exhibition Company.
First overseas exhibition of 2025 Yiwu Fair in Indonesia sees both record number in participants, deals
From cutting-edge technology exhibitions to retail stores thousands of kilometers away from Europe and Southeast Asia, China-made robot vacuum cleaners are increasingly becoming a popular choice among consumers worldwide.
At electronics retailers in Berlin, Germany, Chinese brands such as Roborock and Dreame occupy prominent positions in dedicated robot vacuum sections, offering a wide range of products priced between 200 and 2,000 euros.
Many local consumers said that when purchasing smart home appliances including robot vacuum cleaners, they tend to give priority to Chinese-made products.
"It's a good price and good quality. It's also the innovation. I have a feeling that the European brands are not innovating enough," said one customer.
"I think they're always on top of the other technologies. They are getting them out faster. A lot of us are switching to the Chinese technology," another consumer said.
Germany is one of the most important overseas markets for China's floor-cleaning robots.
According to data from market research firm GfK, from January to November 2025, more than six out of 10 robot vacuum cleaners sold in Western Europe were Chinese brands.
Industry data also point to a strong global momentum.
According to the International Data Corporation (IDC), global shipments of smart robot vacuum cleaners reached 17.424 million units in the first three quarters of 2025, representing a year-on-year increase of 18.7 percent.
Chinese brands including Roborock, Ecovacs, Dreame, Xiaomi and Narwal ranked among the world's top five in terms of shipment volume, with a combined share of nearly 70 percent of the global market.
At a robot vacuum cleaner manufacturing plant in Huizhou, south China's Guangdong Province, workers were seen stepping up production of newly launched models that recently debuted at the Consumer Electronics Show in the United States, which concluded Friday in Las Vegas, Nevada.
The factory adjusted its production lines as early as December 2025 and stocked inventory in advance for overseas markets to ensure that new products could be delivered to global consumers at the earliest possible time.
"In 2025, Roborock's global shipments exceeded 7.2 million units. Since 2024, overseas revenue has accounted for more than 50 percent of our total revenue. Our products have now been sold to more than 170 countries and regions, serving more than 20 million households worldwide," said Quan Gang, president of Roborock.
At another robot vacuum cleaner manufacturing facility in Dongguan, Guangdong, rising overseas orders have prompted the company to upgrade its production lines with intelligent technologies to further boost capacity. The factory is currently operating at full load to meet a growing demand.
"For 2026, we have already obtained overseas orders worth at least 300 million to 400 million yuan (around 43 million to 57.3 million U.S. dollars). In addition, we've engaged in strategic cooperation with European home appliance group Cebos Group, and our total confirmed orders have exceeded 600 million yuan (around 86 million U.S. dollars)," said Zhang Junbin, founder and CEO of Narwal Robotics.
Chinese robot vacuum brands gain strong global traction
