The People's Liberation Army (PLA) Garrison stationed in Macao Special Administrative Region (SAR) participated in the 22nd voluntary blood donation event on Friday.
The event was jointly organized by the garrison and the SAR government, with approximately 120 service members donating nearly 50,000 milliliters of blood.
This year, the garrison conducted pre-donation health screenings for participating personnel and organized educational campaigns on voluntary blood donation, clearly outlining eligibility criteria and precautions to ensure both blood quality and donor safety.
The donated blood will be used to treat patients in Macao suffering from cancer, surgical blood loss, anemia, and congenital diseases, according to the organizer.
Since the garrison's stationing in Macao, PLA personnel have donated approximately 1 million milliliters of blood over 2,500 donations. The annual event highlights the garrison's enduring support for public health and social welfare in the region.
PLA Garrison in Macao joins 22nd voluntary blood donation drive
China's movie industry is increasingly deriving its earnings from broader consumer economy.
Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.
Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.
Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.
Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.
"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.
Film IP fuels expansion of consumer market
