As temperatures rise and summer approaches across China, many cities are offering more nighttime activities and spending choices in renewed efforts to stimulate the nighttime economy.
In Changji Hui Autonomous Prefecture of northwest China's Xinjiang Uygur Autonomous Region, night markets have opened, attracting many tourists with various snacks.
"They are all Xinjiang specialties and taste good. The vibes at the night market are very nice. I'm so happy and cheerful here," said a tourist.
In Haikou City in south China's Hainan Province, a dome-shaped complex at a commercial block has entertained residents and tourists with its interior scenes, catering service, and performances.
Light shows, and street performances on an old street have also offered more nighttime spending choices, adding more fun to the city life.
"Modern elements and historical, cultural heritage complement each other quite well here. It's delightful to stop to look and take photos everywhere," said a Malaysian tourist.
In Luoyang City in central China's Henan Province, more performing shows have been introduced into many consumer places, including a tea house where crosstalk comedians amuse people with their jokes.
"Many of the audience here are young people. When you are free on weekends, you can invite your friends here for entertainment and relaxation," said a resident.
More live houses have become popular destinations for young urban people to relax and listen to music.
In the old town parts of Luoyang, the city has initiated new programs to combine nighttime tours, dining, live shows, and shopping to attract nighttime spenders.
Chinese cities offer more nighttime choices to boost spending as summer comes
The appeal of the Chinese market to global companies is both long-term and structural, said Danish Ambassador to China Michael Starbæk Christensen at the ongoing ninth China International Import Expo (CIIE) in Shanghai.
China has a huge consumer market and its economic innovation vitality is continuously growing, which is highly attractive to Danish companies, the ambassador said.
Denmark brought its latest innovations in life sciences to this year's CIIE.
Christensen said Danish exhibitors are showcasing multiple newest products in such areas as allergies, brain health, and gut health.
"This (medical and health industry) is our main focus this year as Denmark at the CIIE. [Our exhibition area] gets bigger every year, because this is our primary sector, and [with] a growing export to China," said Christensen.
Christensen said he felt Danish companies were increasingly joining the Chinese market, and that the CIIE has become an important platform for companies to show products, promote brands, and explore the Chinese market.
In 2025, China-Denmark bilateral trade reached 18.06 billion U.S. dollars, up 16.8 percent year on year. Of this, China's imports amounted to 7.35 billion U.S. dollars, up 21.3 percent year on year.
"And of course, after this, we need to get out in the real life. Denmark and China work very closely on healthcare, government to government," said Christensen.
"China is a huge market. So China itself is a place you have to be if you're a serious company that really wants to go global. I think here they (the enterprises) can show that they're still very vibrant and active, and come to the CIIE. So I hope this will impact the companies. So more orders, more activities," Christensen continued.
The CIIE, held from Nov 5 to 10, brings together 4,142 overseas exhibitors from 148 countries and regions.
Danish ambassador calls Chinese market's appeal long-term, structural
