NEW YORK--(BUSINESS WIRE)--May 15, 2025--
Today, Go Addressable, a trade organization dedicated to educating and advancing the growth of addressable TV advertising, officially welcomed several new supporting members and unveiled illuminating research on the increasing role of addressable advertising in TV Upfront negotiations. As the 2025 Upfronts unfold, new research from Advertiser Perceptions shows that over half of buyers believe addressable will play a more important role in this year’s negotiations than last year. Addressable continues to grow with 80% of advertisers reporting they are using or plan to use addressable TV ads in 2025, reflecting a continued rise from previous years.
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In partnership with Evan Shapīro, Go Addressable debuts the innovative Addressable Table of Elements, illustrating the extensive number of companies that support the 69.5 million unduplicated households across the Go Addressable footprint. The below table showcases the wide variety of addressable inventory sources, highlighting superior offerings for those using deterministic data.
Joining Go Addressable are innovative industry leaders Adobe, Ampersand, Basis Technologies, Hearst Television, INVIDI Technologies, and iSpot. These new members, and more to come, join the ranks of founding members, AMC Networks, Comcast Advertising, DIRECTV Advertising, DISH Media, and Spectrum Reach.
“Addressable continues to deliver effective TV advertising with broad reach and scale as demonstrated by both the growing interest and use of addressable, as reported by Ad Perceptions latest research, and the growing support of Go Addressable through our expanded membership,” says Tim Myers, Executive Director, Go Addressable. “We are excited to have worked with Evan Shapīro and ESHAP TV to showcase the number of companies that are supporting addressable TV advertising and highlighting the inventory that performs best using deterministic identifiers.”
"We're excited to join Go Addressable and collaborate with industry leaders to advance addressable TV," said Michael Kubin, Executive Vice President at INVIDI Technologies. "As the market grows, it's crucial to work together to create scalable, effective solutions for advertisers and programmers. Our partnership with Go Addressable ensures addressable TV becomes a trusted part of the advertising ecosystem."
“iSpot is thrilled to join Go Addressable, an organization dedicated to helping advertisers and programmers unlock the full potential of data-driven TV advertising. Addressable TV enables precise targeting and cost-effective reach, making it a powerful tool for engaging specific audiences across both linear and streaming platforms,” says Byron Valverde, VP Media Partnerships at iSpot. “iSpot’s ability to deliver comprehensive cross-platform measurement and attribution for both the buy and sell sides made joining this initiative an easy decision.”
“Basis Technologies and Go Addressable are aligned in fostering a healthy advertising ecosystem that delivers value to buyers and sellers through data, transparency and automation,” said April Weeks, chief investment and media officer, Basis Technologies. “Adoption of addressable advertising in the marketplace is hindered because of the fragmentation of media and audiences, which leads to disconnected processes in activation, measurement and reporting. Basis is committed to working with Go Addressable to build resources that show professionals in our industry how to harness this channel effectively.”
This announcement coincides with Go Addressable's second annual TV Upfronts Brunch, designed to educate brands and buyers on the benefits of an addressable-first media strategy. The event, scheduled for Thursday, May 15th in New York, is open to brands and agencies, featuring insights from thought leaders at Comcast Advertising, Dentsu, DIRECTV Advertising, DISH Media, ESHAP TV, PHD, RPA, Spectrum Reach, and more.
For more information, please visit goaddressable.com
About Go Addressable
Go Addressable is a trade organization founded by AMC Networks, Comcast Advertising, DIRECTV Advertising, DISH Media, and Spectrum Reach to help maximize the scale, impact and value of TV as a marketing platform. Our mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and effective for advertisers to incorporate into their campaigns and for programmers looking to make their inventory addressable. In conjunction with our supporting members, we will achieve this through advocacy and education within the industry; problem-solving and action around industry challenges; and by working to facilitate the use of addressable advertising campaigns for buyers and sellers of TV inventory. For more information on how to participate, please visit goaddressable.com.
Addressable Table of Elements
NEW YORK (AP) — Thousands of nurses in three hospital systems in New York City went on strike Monday after negotiations through the weekend failed to yield breakthroughs in their contract disputes.
The strike was taking place at The Mount Sinai Hospital and two of its satellite campuses, with picket lines forming. The other affected hospitals are NewYork-Presbyterian and Montefiore Medical Center in the Bronx.
About 15,000 nurses are involved in the strike, according to New York State Nurses Association.
“After months of bargaining, management refused to make meaningful progress on core issues that nurses have been fighting for: safe staffing for patients, healthcare benefits for nurses, and workplace violence protections,” the union said in a statement issued Monday. “Management at the richest hospitals in New York City are threatening to discontinue or radically cut nurses’ health benefits.”
The strike, which comes during a severe flu season, could potentially force the hospitals to transfer patients, cancel procedures or divert ambulances. It could also put a strain on city hospitals not involved in the contract dispute, as patients avoid the medical centers hit by the strike.
The hospitals involved have been hiring temporary nurses to try and fill the labor gap during the walkout, and said in a statement during negotiations that they would “do whatever is necessary to minimize disruptions.” Montefiore posted a message assuring patients that appointments would be kept.
“NYSNA’s leaders continue to double down on their $3.6 billion in reckless demands, including nearly 40% wage increases, and their troubling proposals like demanding that a nurse not be terminated if found to be compromised by drugs or alcohol while on the job," Montefiore spokesperson Joe Solmonese said Monday after the strike had started. "We remain resolute in our commitment to providing safe and seamless care, regardless of how long the strike may last.”
New York-Presbyterian accused the union of staging a strike to “create disruption,” but said in a statement that it has taken steps to ensure patients receive the care they need.
"We’re ready to keep negotiating a fair and reasonable contract that reflects our respect for our nurses and the critical role they play, and also recognizes the challenging realities of today’s healthcare environment,” the statement said.
The work stoppage is occurring at multiple hospitals simultaneously, but each medical center is negotiating with the union independently. Several other hospitals across the city and in its suburbs reached deals in recent days to avert a possible strike.
The nurses’ demands vary by hospital, but the major issues include staffing levels and workplace safety. The union says hospitals have given nurses unmanageable workloads.
Nurses also want better security measures in the workplace, citing incidents like a an incident last week, when a man with a sharp object barricaded himself in a Brooklyn hospital room and was then killed by police.
The union also wants limitations on hospitals’ use of artificial intelligence.
The nonprofit hospitals involved in the negotiations say they’ve been working to improve staffing levels, but say the union’s demands overall are too costly.
Nurses voted to authorize the strike last month.
Both New York Gov. Kathy Hochul and Mayor Zohran Mamdani had expressed concern about the possibility of the strike. As the strike deadline neared, Mamdani urged both sides to keep negotiating and reach a deal that “both honors our nurses and keeps our hospitals open.”
“Our nurses kept this city alive through its hardest moments. Their value is not negotiable,” Mamdani said.
State Attorney General Letitia James voiced similar support, saying "nurses put their lives on the line every day to keep New Yorkers healthy. They should never be forced to choose between their own safety, their patients’ well-being, and a fair contract.”
The last major nursing strike in the city was only three years ago, in 2023. That work stoppage, at Mount Sinai and Montefiore, was short, lasting three days. It resulted in a deal raising pay 19% over three years at those hospitals.
It also led to promised staffing improvements, though the union and hospitals now disagree about how much progress has been made, or whether the hospitals are retreating from staffing guarantees.
Nurses strike outside New York-Presbyterian Hospital, Monday, Jan. 12, 2026, in New York. (AP Photo/Yuki Iwamura)
Nurses strike outside New York-Presbyterian Hospital, Monday, Jan. 12, 2026, in New York. (AP Photo/Yuki Iwamura)
Nurses strike outside New York-Presbyterian Hospital, Monday, Jan. 12, 2026, in New York. (AP Photo/Yuki Iwamura)
Nurses strike outside New York-Presbyterian Hospital, Monday, Jan. 12, 2026, in New York. (AP Photo/Yuki Iwamura)
Nurses strike outside New York-Presbyterian Hospital, Monday, Jan. 12, 2026, in New York. (AP Photo/Yuki Iwamura)
Nurses strike outside Mount Sinai West Hospital, Monday, Jan. 12, 2026, in New York. (AP Photo/Yuki Iwamura)
Nurses strike outside Mount Sinai West Hospital, Monday, Jan. 12, 2026, in New York. (AP Photo/Yuki Iwamura)
Nurses strike outside Mount Sinai West Hospital, Monday, Jan. 12, 2026, in New York. (AP Photo/Yuki Iwamura)
Nurses strike outside Mount Sinai West Hospital, Monday, Jan. 12, 2026, in New York. (AP Photo/Yuki Iwamura)
FILE - A medical worker transports a patient at Mount Sinai Hospital, April 1, 2020, in New York. (AP Photo/Mary Altaffer, File)
