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AI-powered film technologies highlighted at Cultural Industries Fair

China

China

China

AI-powered film technologies highlighted at Cultural Industries Fair

2025-05-24 15:52 Last Updated At:16:07

The ongoing 21st China (Shenzhen) International Cultural Industries Fair has seen a slew of artificial intelligence (AI)-integrated photographic robotic arms and virtual reality (VR) systems brought by Chinese film tech firms.

More than 120,000 cultural products are on display, and over 4,000 investment and financing projects in the cultural industries are showcased and traded at the event.

Industry players at the event highlight AI's penetration across the filmmaking chain, from pre-visualization to post-production.

The AI filmmaking replaces green screens with real-time AI-generated environments visible to actors and directors during filming, and enables elaborate shots without costly rehearsals, according to exhibitors.

A domestically developed robotic camera arm drew attention for enabling precise, synchronized cinematography. The system executes complex shots -- such as a 10-second multi-actor tracking sequence -- with millisecond accuracy while feeding footage directly into AI-generated environments.

"It is through our software that I get to convert the virtual paths and the real-life footage into hardware, so as to achieve the most complex scenes. For example, a one-shot, a long shot or shot-switching between multiple objects and multiple actors. If you use real people you need multiple departments to rehearse. (This robotic arm) can perfectly use the data in AI to reproduce it," said Meng Juntao, an exhibitor.

The fair also debuts what developers claim the world's first XR-powered 'seated VR cinema' system.

Using head-mounted displays with 8K Ultra High-Definition resolution and ultra-wide fields of view, the technology transports viewers into hyper-realistic scenarios, from oceanic depths to interstellar travel, while requiring minimal physical infrastructure.

"The seated VR cinema can be brought into scenic areas and other public place. In the past, our traditional movies always had a picture frame. The audience used to be a bystander of the story, but now by using the VR technology, we can make the audience a witness of the story," said Wang Jixuan, deputy general manager of Xi 'an Film Studio Co., Ltd.

A total of 6,280 government delegations, cultural institutions, and enterprises are participating in the event either online or offline, an increase of 265 over the previous session, welcomed by 3,300 exhibitors at the fair.

AI-powered film technologies highlighted at Cultural Industries Fair

AI-powered film technologies highlighted at Cultural Industries Fair

With the May Day holiday coinciding with spring breaks in various regions, China's railway tourism market is heating up earlier than usual, as passenger-friendly measures are rolled out to boost cultural and tourism consumption.

"My family booked this trip for me. I'm just happy to travel with my husband," said a passenger.

In time for the May Day holiday, a new batch of branded tourist trains will be launched to cater to diverse passenger needs. China State Railway Group Co., Ltd. (China Railway) is also rolling out discount policies on tourist special trains as part of broader efforts to revitalize cultural tourism spending.

Meanwhile, accommodation along tourist train routes has begun offering coupon-based discounts.

According to data, the number of tourist trains operating nationwide in the first quarter increased by 440 compared to the same period last year. Moving forward, the integration of railway and tourism will continue to deepen.

"We plan to operate over 2,500 tourist trains this year and develop 50 premium railway tourist routes, so as to continuously energize the railway tourism market and foster new growth drivers in railway-backed consumer services," said Zhang Tao, deputy marketing director of the Passenger Transport Center of China Railway.

China rolls out passenger-friendly railway services ahead of May Day travel rush

China rolls out passenger-friendly railway services ahead of May Day travel rush

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