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91% of users rated the new UI/UX experience positively as Binance becomes the first major crypto exchange to move beyond a "one-size-fits-all" model by empowering users with smart widgets and a customizable homepage
DUBAI, UAE, June 12, 2025 /PRNewswire/ -- Binance, the global blockchain ecosystem behind the largest cryptocurrency exchange by trading volume and trusted by over 275 million users worldwide, today announced Binance UI Refined — its new app user interface and user experience (UI/UX) powered by AI with a customizable homepage that can be adapted to each user's preferences, giving millions around the world a new and personalized crypto trading experience.
Released in conjunction with Binance's upcoming 8th anniversary, Binance UI Refined has been rated positively by 91% of surveyed users during beta testing[1] – underscoring Binance's commitment to innovate and make crypto easier to use and more accessible for users of all levels. The new UI/UX will provide users with a clearer progression of basic to advanced features. Novice users can start with a simplified experience to focus on learning while advanced and professional users can effortlessly customize their homepage to focus on more sophisticated features.
As the global digital assets leader, Binance is also catering to varying regional and cultural preferences of different markets by making it easier for users to choose their layout and design elements such as information density levels. By moving beyond a "one-size-fits-all" model, Binance is redefining the industry standard for crypto trading UI/UX through personalization and intelligent design.
Jeff Li, VP of Product at Binance commented, "Binance UI Refined marks a fundamental shift in how users engage with crypto. Instead of forcing everyone into the same layout, we're giving each of our millions of users the power to shape their own experience — with AI-powered widgets, personalized layouts, and smart recommendations that reflect their level, interests, and region. As the crypto industry evolves, we're setting a new standard for intuitive, inclusive, and intelligent product design."
Use of AI to Support User Journey
Binance's AI technology enhances the user journey by recommending selected widgets based on the user's experience level, allowing novice users to focus on learning while advanced users can easily choose to trade on a layout with enhanced market depth and order book visibility.
Users will also be presented with widget recommendations that are popular in their region to provide them with a better localized experience, reflecting the diverse and different trading behaviors and preferences of Binance's global userbase.
Personalized App Homepage
Binance UI Refined lets users personalize their app homepage by adding, arranging, and resizing widgets to fit their needs. With intuitive drag-and-drop functionality and dynamic layout adjustments, the interface adapts seamlessly to different devices and screen orientations.
Smart and Flexible Widgets
Binance UI Refined includes a powerful suite of smart widgets designed to enhance trading, learning, and market awareness — all from the user's homepage. Highlights include the AI Trending Widget, which analyzes real-time posts from X (formerly Twitter) and Binance Square to identify tokens gaining social momentum, and users can get a deeper Bullish/Bearish Sentiment breakdown that is updated continuously as new social posts roll in.
Other widgets cover everything from helping users track assets across spot, futures, or newly listed categories, following top-performing lead traders to ETF flows, yield-earning products, market sentiment, and more — giving users the tools they need to make smarter decisions, faster. A "For You" module at the top of the widget library recommends widgets based on the user's profile — helping make personalization even easier. Users can learn more about the currently available widget here and Binance will be introducing more widgets for users to enjoy.
Refined Visual Design and a New Midnight Black Color Theme
Binance UI Refined comes with a sleeker visual design that is made for readability, looks and feels lighter, and the design spacing has been adjusted for consistency throughout the app, all helping to reduce screen glare and provide more background theme options for users. Binance UI Refined presents users with new fonts and icons that have been enhanced for a contemporary and professional edge so users can enjoy greater clarity and focus. iOS users can also switch to a new Midnight Black color theme which offers a dark mode that reduces eye strain.
Binance UI Refined is now being rolled out progressively and is targeted to be available to all users over the coming weeks.
Disclaimer: The products and services referred to herein may be restricted in certain jurisdictions or regions or to certain users, in accordance with applicable legal and regulatory requirements. These materials are intended only for those users who are permitted to access and receive the products and services referred to and are not intended for users to whom restrictions apply. Digital asset prices are subject to high market risk and price volatility. The value of your investment may go down or up, and you may not get back the amount invested. Past performance is not a reliable indicator of future performance. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. You should only invest in products you are familiar with and where you understand the risks. You should carefully consider your investment experience, financial situation, investment objectives and risk tolerance and consult an independent financial adviser prior to making any investment. This material should not be construed as financial advice. For more information, see our Terms of Use and Risk Warning.
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 275 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
For more information, visit: https://www.binance.com
| [1] Based on feedback from 1,343 users during the beta test |
91% of users rated the new UI/UX experience positively as Binance becomes the first major crypto exchange to move beyond a "one-size-fits-all" model by empowering users with smart widgets and a customizable homepage
DUBAI, UAE, June 12, 2025 /PRNewswire/ -- Binance, the global blockchain ecosystem behind the largest cryptocurrency exchange by trading volume and trusted by over 275 million users worldwide, today announced Binance UI Refined — its new app user interface and user experience (UI/UX) powered by AI with a customizable homepage that can be adapted to each user's preferences, giving millions around the world a new and personalized crypto trading experience.
Released in conjunction with Binance's upcoming 8th anniversary, Binance UI Refined has been rated positively by 91% of surveyed users during beta testing[1] – underscoring Binance's commitment to innovate and make crypto easier to use and more accessible for users of all levels. The new UI/UX will provide users with a clearer progression of basic to advanced features. Novice users can start with a simplified experience to focus on learning while advanced and professional users can effortlessly customize their homepage to focus on more sophisticated features.
As the global digital assets leader, Binance is also catering to varying regional and cultural preferences of different markets by making it easier for users to choose their layout and design elements such as information density levels. By moving beyond a "one-size-fits-all" model, Binance is redefining the industry standard for crypto trading UI/UX through personalization and intelligent design.
Jeff Li, VP of Product at Binance commented, "Binance UI Refined marks a fundamental shift in how users engage with crypto. Instead of forcing everyone into the same layout, we're giving each of our millions of users the power to shape their own experience — with AI-powered widgets, personalized layouts, and smart recommendations that reflect their level, interests, and region. As the crypto industry evolves, we're setting a new standard for intuitive, inclusive, and intelligent product design."
Use of AI to Support User Journey
Binance's AI technology enhances the user journey by recommending selected widgets based on the user's experience level, allowing novice users to focus on learning while advanced users can easily choose to trade on a layout with enhanced market depth and order book visibility.
Users will also be presented with widget recommendations that are popular in their region to provide them with a better localized experience, reflecting the diverse and different trading behaviors and preferences of Binance's global userbase.
Personalized App Homepage
Binance UI Refined lets users personalize their app homepage by adding, arranging, and resizing widgets to fit their needs. With intuitive drag-and-drop functionality and dynamic layout adjustments, the interface adapts seamlessly to different devices and screen orientations.
Smart and Flexible Widgets
Binance UI Refined includes a powerful suite of smart widgets designed to enhance trading, learning, and market awareness — all from the user's homepage. Highlights include the AI Trending Widget, which analyzes real-time posts from X (formerly Twitter) and Binance Square to identify tokens gaining social momentum, and users can get a deeper Bullish/Bearish Sentiment breakdown that is updated continuously as new social posts roll in.
Other widgets cover everything from helping users track assets across spot, futures, or newly listed categories, following top-performing lead traders to ETF flows, yield-earning products, market sentiment, and more — giving users the tools they need to make smarter decisions, faster. A "For You" module at the top of the widget library recommends widgets based on the user's profile — helping make personalization even easier. Users can learn more about the currently available widget here and Binance will be introducing more widgets for users to enjoy.
Refined Visual Design and a New Midnight Black Color Theme
Binance UI Refined comes with a sleeker visual design that is made for readability, looks and feels lighter, and the design spacing has been adjusted for consistency throughout the app, all helping to reduce screen glare and provide more background theme options for users. Binance UI Refined presents users with new fonts and icons that have been enhanced for a contemporary and professional edge so users can enjoy greater clarity and focus. iOS users can also switch to a new Midnight Black color theme which offers a dark mode that reduces eye strain.
Binance UI Refined is now being rolled out progressively and is targeted to be available to all users over the coming weeks.
Disclaimer: The products and services referred to herein may be restricted in certain jurisdictions or regions or to certain users, in accordance with applicable legal and regulatory requirements. These materials are intended only for those users who are permitted to access and receive the products and services referred to and are not intended for users to whom restrictions apply. Digital asset prices are subject to high market risk and price volatility. The value of your investment may go down or up, and you may not get back the amount invested. Past performance is not a reliable indicator of future performance. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. You should only invest in products you are familiar with and where you understand the risks. You should carefully consider your investment experience, financial situation, investment objectives and risk tolerance and consult an independent financial adviser prior to making any investment. This material should not be construed as financial advice. For more information, see our Terms of Use and Risk Warning.
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 275 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
For more information, visit: https://www.binance.com
[1] Based on feedback from 1,343 users during the beta test
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Binance Users Can Now Personalize Their Experience with New AI-powered UI/UX
Binance Users Can Now Personalize Their Experience with New AI-powered UI/UX
Binance Users Can Now Personalize Their Experience with New AI-powered UI/UX
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Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
