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NEW YORK, July 4, 2025 /PRNewswire/ -- COSRX, the award-winning skincare brand behind some of TikTok's most viral beauty trends, is making waves again - this time with a glossy twist. To celebrate the launch of its Peptide-132 Damage Repair Haircare Collection, COSRX invites users across the U.S. to join the #GlossyHairStrands Challenge on TikTok from July 4 through July 12, showing off their glossiest strands in motion.
This marks the brand's 7th TikTok challenge - a series that has quickly become a viral sensation. With unmatched popularity, each challenge has drawn enthusiastic participation from fans eager to engage with the brand in fun and creative ways. For many, it's become more than just a trend, it's a highly anticipated opportunity to discover new products and learn how to achieve healthier, more radiant skin and hair.
Meet the Peptide-132 Haircare Collection Behind the Challenge
Developed with the same skin-first philosophy that made the brand a skincare staple, the Peptide-132 Haircare Collection features patented peptide technology - small-molecule peptides that penetrate deeply to bond damaged, dry, and dull hair strands to deliver visible shine, long-term repair, and the smooth, reflective finish known as glass hair.
The full collection includes:
This collection embodies the growing 'skinification of hair' trend - treating strands with the same level of targeted care and active ingredients trusted in skincare. It brings a science-backed, salon-quality experience straight from the lab to your home. And the results speak for themselves: just days after launch, the Peptide-132 Treatment became Amazon's #1 New Release in the Deep Hair Conditioner category.
Through the #GlossyHairStrands Challenge, COSRX brings this philosophy to life, inviting users to turn their daily haircare routines into a creative, community-driven experience that celebrates glossy transformation in real time.
A TikTok Challenge That Shines
Building on the success of past activations, the campaign encourages users to activate the custom COSRX TikTok filter and record three signature moves - a flip, a whip, and a sweep - to show off their hair from every angle. Whether filmed at home or on the go, the challenge highlights gloss, movement, and creativity, all while putting the Peptide-132 line's results to the test.
"'Gloss so real, your strands shine and gleam with every move' isn't just a tagline - it's what this line was designed to deliver," said a COSRX spokesperson. "Our TikTok challenges are more than just campaigns - they're community moments. We're celebrating self-expression, transformation, and the visible results that come from science-backed haircare. And TikTok gives our fans the perfect stage to shine."
Challenge Details: #GlossyHairStrands TikTok Challenge
- Platform: TikTok (U.S.)
- Dates: July 4–12, 2025
- How to Join: Use the COSRX filter and post your video with #GlossyHairStrands
- Prizes: The top 10 winners will receive a $100 Amazon Gift Card and the full-size Peptide-132 Haircare Trio, while 90 runners-up will receive the Peptide-132 Haircare Trio.
With its blend of creativity, performance, and high visibility, the challenge builds on the brand's proven ability to spark social buzz through results-driven beauty. As the campaign unfolds, COSRX looks forward to seeing how creators across TikTok will showcase their take on glossy hair - turning everyday routines into standout moments.
From Online to Offline
Extending the campaign beyond the screen, COSRX has partnered with TikTok to light up two of the country's biggest beauty hubs with dynamic digital billboards. From July 4–10, Times Square will feature the campaign, followed by a takeover at The Moxy in Downtown Los Angeles from July 7–13. These placements bring TikTok's viral energy into the real world - spotlighting glossy hair transformations and inviting even more beauty lovers to get involved.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com. COSRX is also on Instagram + TikTok.
NEW YORK, July 4, 2025 /PRNewswire/ -- COSRX, the award-winning skincare brand behind some of TikTok's most viral beauty trends, is making waves again - this time with a glossy twist. To celebrate the launch of its Peptide-132 Damage Repair Haircare Collection, COSRX invites users across the U.S. to join the #GlossyHairStrands Challenge on TikTok from July 4 through July 12, showing off their glossiest strands in motion.
This marks the brand's 7th TikTok challenge - a series that has quickly become a viral sensation. With unmatched popularity, each challenge has drawn enthusiastic participation from fans eager to engage with the brand in fun and creative ways. For many, it's become more than just a trend, it's a highly anticipated opportunity to discover new products and learn how to achieve healthier, more radiant skin and hair.
Meet the Peptide-132 Haircare Collection Behind the Challenge
Developed with the same skin-first philosophy that made the brand a skincare staple, the Peptide-132 Haircare Collection features patented peptide technology - small-molecule peptides that penetrate deeply to bond damaged, dry, and dull hair strands to deliver visible shine, long-term repair, and the smooth, reflective finish known as glass hair.
The full collection includes:
This collection embodies the growing 'skinification of hair' trend - treating strands with the same level of targeted care and active ingredients trusted in skincare. It brings a science-backed, salon-quality experience straight from the lab to your home. And the results speak for themselves: just days after launch, the Peptide-132 Treatment became Amazon's #1 New Release in the Deep Hair Conditioner category.
Through the #GlossyHairStrands Challenge, COSRX brings this philosophy to life, inviting users to turn their daily haircare routines into a creative, community-driven experience that celebrates glossy transformation in real time.
A TikTok Challenge That Shines
Building on the success of past activations, the campaign encourages users to activate the custom COSRX TikTok filter and record three signature moves - a flip, a whip, and a sweep - to show off their hair from every angle. Whether filmed at home or on the go, the challenge highlights gloss, movement, and creativity, all while putting the Peptide-132 line's results to the test.
"'Gloss so real, your strands shine and gleam with every move' isn't just a tagline - it's what this line was designed to deliver," said a COSRX spokesperson. "Our TikTok challenges are more than just campaigns - they're community moments. We're celebrating self-expression, transformation, and the visible results that come from science-backed haircare. And TikTok gives our fans the perfect stage to shine."
Challenge Details: #GlossyHairStrands TikTok Challenge
- Platform: TikTok (U.S.)
- Dates: July 4–12, 2025
- How to Join: Use the COSRX filter and post your video with #GlossyHairStrands
- Prizes: The top 10 winners will receive a $100 Amazon Gift Card and the full-size Peptide-132 Haircare Trio, while 90 runners-up will receive the Peptide-132 Haircare Trio.
With its blend of creativity, performance, and high visibility, the challenge builds on the brand's proven ability to spark social buzz through results-driven beauty. As the campaign unfolds, COSRX looks forward to seeing how creators across TikTok will showcase their take on glossy hair - turning everyday routines into standout moments.
From Online to Offline
Extending the campaign beyond the screen, COSRX has partnered with TikTok to light up two of the country's biggest beauty hubs with dynamic digital billboards. From July 4–10, Times Square will feature the campaign, followed by a takeover at The Moxy in Downtown Los Angeles from July 7–13. These placements bring TikTok's viral energy into the real world - spotlighting glossy hair transformations and inviting even more beauty lovers to get involved.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com. COSRX is also on Instagram + TikTok.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
COSRX Kicks Off #GlossyHairStrands TikTok Challenge to Celebrate Viral Peptide-132 Haircare Line
SINGAPORE, May 20, 2026 /PRNewswire/ -- WisPaper, an AI-powered academic research platform, today highlighted how AI systems are beginning to influence the earliest stages of scientific exploration. As research fields become increasingly interdisciplinary and publication volumes continue to expand, researchers are placing greater emphasis on tools that can help them navigate unfamiliar domains and identify relevant directions more efficiently.
The Growing Complexity of Research Discovery
Early-stage research often involves exploring broad questions, identifying emerging themes, and understanding how ideas connect across multiple disciplines. This process can require extensive reading, repeated searching, and manual comparison of papers before researchers develop a clear view of a field.
Traditional academic search systems are effective at retrieving documents, but researchers frequently face challenges when trying to explore conceptual relationships, evolving terminology, or loosely connected areas of study.
As scientific knowledge grows more fragmented and specialized, the operational cost of exploration is also increasing.
AI-Assisted Topic Exploration
WisPaper is designed to support literature analysis and research discovery through AI-assisted retrieval and semantic understanding workflows. Its Scholar Agent allows users to search using natural-language research questions and supports filtering based on research intent rather than keyword matching alone.
The platform also includes tools for paper organization, citation management, annotations, and AI-powered feeds that track developments related to selected research interests.
By combining retrieval, filtering, and ongoing literature monitoring within a unified workflow, the system is intended to help researchers move more efficiently through the exploratory phase of research.
Supporting Faster Knowledge Navigation
As AI research systems continue to evolve, many platforms are focusing less on simple document access and more on helping researchers interpret and organize information at scale.
WisPaper reflects this broader transition by emphasizing semantic discovery and workflow continuity during early-stage scientific investigation.
In increasingly complex research environments, reducing the friction involved in finding and evaluating relevant knowledge may play an important role in how researchers generate new questions and explore emerging areas of inquiry.
About WisPaper
WisPaper is an AI-powered academic research agent designed as a full-stack research accelerator. It supports literature retrieval, analysis, experiment design, execution, and paper writing within a unified workflow, helping researchers manage complex scientific tasks more efficiently across disciplines. For more information, visit https://wispaper.ai/?utm_source=news.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
WisPaper Examines How AI Is Changing Early-Stage Scientific Exploration
