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NEW YORK, July 4, 2025 /PRNewswire/ -- COSRX, the award-winning skincare brand behind some of TikTok's most viral beauty trends, is making waves again - this time with a glossy twist. To celebrate the launch of its Peptide-132 Damage Repair Haircare Collection, COSRX invites users across the U.S. to join the #GlossyHairStrands Challenge on TikTok from July 4 through July 12, showing off their glossiest strands in motion.
This marks the brand's 7th TikTok challenge - a series that has quickly become a viral sensation. With unmatched popularity, each challenge has drawn enthusiastic participation from fans eager to engage with the brand in fun and creative ways. For many, it's become more than just a trend, it's a highly anticipated opportunity to discover new products and learn how to achieve healthier, more radiant skin and hair.
Meet the Peptide-132 Haircare Collection Behind the Challenge
Developed with the same skin-first philosophy that made the brand a skincare staple, the Peptide-132 Haircare Collection features patented peptide technology - small-molecule peptides that penetrate deeply to bond damaged, dry, and dull hair strands to deliver visible shine, long-term repair, and the smooth, reflective finish known as glass hair.
The full collection includes:
This collection embodies the growing 'skinification of hair' trend - treating strands with the same level of targeted care and active ingredients trusted in skincare. It brings a science-backed, salon-quality experience straight from the lab to your home. And the results speak for themselves: just days after launch, the Peptide-132 Treatment became Amazon's #1 New Release in the Deep Hair Conditioner category.
Through the #GlossyHairStrands Challenge, COSRX brings this philosophy to life, inviting users to turn their daily haircare routines into a creative, community-driven experience that celebrates glossy transformation in real time.
A TikTok Challenge That Shines
Building on the success of past activations, the campaign encourages users to activate the custom COSRX TikTok filter and record three signature moves - a flip, a whip, and a sweep - to show off their hair from every angle. Whether filmed at home or on the go, the challenge highlights gloss, movement, and creativity, all while putting the Peptide-132 line's results to the test.
"'Gloss so real, your strands shine and gleam with every move' isn't just a tagline - it's what this line was designed to deliver," said a COSRX spokesperson. "Our TikTok challenges are more than just campaigns - they're community moments. We're celebrating self-expression, transformation, and the visible results that come from science-backed haircare. And TikTok gives our fans the perfect stage to shine."
Challenge Details: #GlossyHairStrands TikTok Challenge
- Platform: TikTok (U.S.)
- Dates: July 4–12, 2025
- How to Join: Use the COSRX filter and post your video with #GlossyHairStrands
- Prizes: The top 10 winners will receive a $100 Amazon Gift Card and the full-size Peptide-132 Haircare Trio, while 90 runners-up will receive the Peptide-132 Haircare Trio.
With its blend of creativity, performance, and high visibility, the challenge builds on the brand's proven ability to spark social buzz through results-driven beauty. As the campaign unfolds, COSRX looks forward to seeing how creators across TikTok will showcase their take on glossy hair - turning everyday routines into standout moments.
From Online to Offline
Extending the campaign beyond the screen, COSRX has partnered with TikTok to light up two of the country's biggest beauty hubs with dynamic digital billboards. From July 4–10, Times Square will feature the campaign, followed by a takeover at The Moxy in Downtown Los Angeles from July 7–13. These placements bring TikTok's viral energy into the real world - spotlighting glossy hair transformations and inviting even more beauty lovers to get involved.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com. COSRX is also on Instagram + TikTok.
NEW YORK, July 4, 2025 /PRNewswire/ -- COSRX, the award-winning skincare brand behind some of TikTok's most viral beauty trends, is making waves again - this time with a glossy twist. To celebrate the launch of its Peptide-132 Damage Repair Haircare Collection, COSRX invites users across the U.S. to join the #GlossyHairStrands Challenge on TikTok from July 4 through July 12, showing off their glossiest strands in motion.
This marks the brand's 7th TikTok challenge - a series that has quickly become a viral sensation. With unmatched popularity, each challenge has drawn enthusiastic participation from fans eager to engage with the brand in fun and creative ways. For many, it's become more than just a trend, it's a highly anticipated opportunity to discover new products and learn how to achieve healthier, more radiant skin and hair.
Meet the Peptide-132 Haircare Collection Behind the Challenge
Developed with the same skin-first philosophy that made the brand a skincare staple, the Peptide-132 Haircare Collection features patented peptide technology - small-molecule peptides that penetrate deeply to bond damaged, dry, and dull hair strands to deliver visible shine, long-term repair, and the smooth, reflective finish known as glass hair.
The full collection includes:
This collection embodies the growing 'skinification of hair' trend - treating strands with the same level of targeted care and active ingredients trusted in skincare. It brings a science-backed, salon-quality experience straight from the lab to your home. And the results speak for themselves: just days after launch, the Peptide-132 Treatment became Amazon's #1 New Release in the Deep Hair Conditioner category.
Through the #GlossyHairStrands Challenge, COSRX brings this philosophy to life, inviting users to turn their daily haircare routines into a creative, community-driven experience that celebrates glossy transformation in real time.
A TikTok Challenge That Shines
Building on the success of past activations, the campaign encourages users to activate the custom COSRX TikTok filter and record three signature moves - a flip, a whip, and a sweep - to show off their hair from every angle. Whether filmed at home or on the go, the challenge highlights gloss, movement, and creativity, all while putting the Peptide-132 line's results to the test.
"'Gloss so real, your strands shine and gleam with every move' isn't just a tagline - it's what this line was designed to deliver," said a COSRX spokesperson. "Our TikTok challenges are more than just campaigns - they're community moments. We're celebrating self-expression, transformation, and the visible results that come from science-backed haircare. And TikTok gives our fans the perfect stage to shine."
Challenge Details: #GlossyHairStrands TikTok Challenge
- Platform: TikTok (U.S.)
- Dates: July 4–12, 2025
- How to Join: Use the COSRX filter and post your video with #GlossyHairStrands
- Prizes: The top 10 winners will receive a $100 Amazon Gift Card and the full-size Peptide-132 Haircare Trio, while 90 runners-up will receive the Peptide-132 Haircare Trio.
With its blend of creativity, performance, and high visibility, the challenge builds on the brand's proven ability to spark social buzz through results-driven beauty. As the campaign unfolds, COSRX looks forward to seeing how creators across TikTok will showcase their take on glossy hair - turning everyday routines into standout moments.
From Online to Offline
Extending the campaign beyond the screen, COSRX has partnered with TikTok to light up two of the country's biggest beauty hubs with dynamic digital billboards. From July 4–10, Times Square will feature the campaign, followed by a takeover at The Moxy in Downtown Los Angeles from July 7–13. These placements bring TikTok's viral energy into the real world - spotlighting glossy hair transformations and inviting even more beauty lovers to get involved.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com. COSRX is also on Instagram + TikTok.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
COSRX Kicks Off #GlossyHairStrands TikTok Challenge to Celebrate Viral Peptide-132 Haircare Line
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MELBOURNE, Australia, Jan. 17, 2026 /PRNewswire/ -- Panduit, a global leader in electrical and network infrastructure solutions, today announced the promotion of Holly Garcia to Chief Commercial Officer. In this role, Garcia will lead the company's global commercial strategy, focusing on the company's commitment to innovation and delivering a best-in-class experience for customers. Garcia will report directly to Panduit President, Marc Naese.
"Holly has the vision and expertise to position our company for continued growth and success while deepening our customer relationships," said Naese. "Holly's leadership as Chief Commercial Officer will be instrumental in strengthening the customer experience and delivering the value our markets expect."
In her most recent role as Vice President of Panduit's Data Center business unit, Garcia spearheaded global growth and innovation initiatives. She led the development of business strategy and directed new product introductions to strengthen Panduit's position in the rapidly evolving data center market. With more than 25 years of experience in sales, marketing, and business unit leadership, Garcia brings a proven track record of driving commercial success and transformative growth.
"I'm honored to take on the role of Chief Commercial Officer and excited to lead our commercial strategy during this time of growth," explained Garcia. "Our team's commitment to innovation and customer success has positioned us as a trusted partner globally, and I look forward to driving even greater value for our customers and stakeholders."
About Panduit
Panduit is a leading global manufacturer of high-quality electrical and network infrastructure and connectivity solutions. Operating from our headquarters in Tinley Park, Ill., USA, and across 112 worldwide locations, we drive innovation through strategic R&D investments and breakthrough product development while providing seamless global support and service. Since 1955, our commitment to our customers and partners has remained constant. And together, with them, we create exceptional solutions that support their businesses in a way that's good for them and good for the world. Panduit is making the connections that matter. For more information, visit www.panduit.com.
Media Contact:
Dawn Leach
Manager, Global Brand
Panduit Corp.
708-532-1800 x81316
dawn.leach@panduit.com
MELBOURNE, Australia, Jan. 17, 2026 /PRNewswire/ -- Panduit, a global leader in electrical and network infrastructure solutions, today announced the promotion of Holly Garcia to Chief Commercial Officer. In this role, Garcia will lead the company's global commercial strategy, focusing on the company's commitment to innovation and delivering a best-in-class experience for customers. Garcia will report directly to Panduit President, Marc Naese.
"Holly has the vision and expertise to position our company for continued growth and success while deepening our customer relationships," said Naese. "Holly's leadership as Chief Commercial Officer will be instrumental in strengthening the customer experience and delivering the value our markets expect."
In her most recent role as Vice President of Panduit's Data Center business unit, Garcia spearheaded global growth and innovation initiatives. She led the development of business strategy and directed new product introductions to strengthen Panduit's position in the rapidly evolving data center market. With more than 25 years of experience in sales, marketing, and business unit leadership, Garcia brings a proven track record of driving commercial success and transformative growth.
"I'm honored to take on the role of Chief Commercial Officer and excited to lead our commercial strategy during this time of growth," explained Garcia. "Our team's commitment to innovation and customer success has positioned us as a trusted partner globally, and I look forward to driving even greater value for our customers and stakeholders."
About Panduit
Panduit is a leading global manufacturer of high-quality electrical and network infrastructure and connectivity solutions. Operating from our headquarters in Tinley Park, Ill., USA, and across 112 worldwide locations, we drive innovation through strategic R&D investments and breakthrough product development while providing seamless global support and service. Since 1955, our commitment to our customers and partners has remained constant. And together, with them, we create exceptional solutions that support their businesses in a way that's good for them and good for the world. Panduit is making the connections that matter. For more information, visit www.panduit.com.
Media Contact:
Dawn Leach
Manager, Global Brand
Panduit Corp.
708-532-1800 x81316
dawn.leach@panduit.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Panduit Strengthens Commitment to Customer Excellence with Appointment of Holly Garcia to Chief Commercial Officer
