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Ethiopia's coffee ready to take bigger market in China thanks to zero tariff treatment

China

Ethiopia's coffee ready to take bigger market in China thanks to zero tariff treatment
China

China

Ethiopia's coffee ready to take bigger market in China thanks to zero tariff treatment

2025-07-06 17:58 Last Updated At:07-07 02:27

Ethiopian coffee exporters are set to see greater access to the world's second-largest economy following the announcement of China's zero-tariff treatment for nearly all goods from the country.

The announcement was made in June during the China-Africa Trade and Economic Cooperation Forum in Changsha, capital of central China's Hunan Province. It marks the expansion of a zero-tariff policy rolled out last year for the 33 least developed African nations to now include 20 additional countries from the continent.

Tracon Trading is one of Ethiopia's leading coffee exporters. For years, they've been shipping specialty beans across the globe. But China's move to lift tariffs has opened an even bigger door.

"It will make our coffee very competitive in China's market. If you think about it, let's say, Brazil coffee or Colombia coffee, which are the main competitors for our coffee, their duty in China is above eight percent. So Ethiopia [tariff] is coming to zero, it will make our coffee very competitive and to sell more volume of coffee in China's market because it's affordable to our clients, it's affordable to the consumers. Due to that, Ethiopia coffee is one of the famous brands [of] coffee all over China nowadays. So it's really, really good news what the (Chinese) government has done for us," said Seid Omer, Managing Director of Tracon Trading.

For years, Ethiopian coffee has been prized globally for its unique aroma and heritage, but stiff tariffs often slowed its momentum in Asian markets.

Now, Chinese demand for Ethiopian coffee is soaring, and with Latin American coffee prices on the rise, traders in Beijing and Shanghai are turning toward Africa's original bean.

"Coffee from Brazil and Colombia has been rising in price rapidly. But we Chinese all know that Ethiopia is the origin of coffee. Combined with the strong and friendly relationship between China and Ethiopia, in the coming year, many Chinese coffee factories and traders are expected to purchase large quantities of coffee from Ethiopia," said a Chinese coffee trader named Wang Jinfeng.

Behind this open trade policy is a broader strategic alignment. As Ethiopia joins BRICS, its government sees the tariff exemption not only as economic relief but as an opening to build sustainable, long-term access to key markets like China.

"With China's high market demand, especially for agricultural products like oil crops, previous trade restrictions are gradually being lifted. Through this zero-tariff agreement, we aim to secure long-term, sustainable access to the Chinese market. Our focus will be on strengthening trade relations with China and building a reliable export pathway," said Tsadik Tasew, a trade relations expert at the Ethiopian Ministry of Trade and Regional Integration.

Ethiopia's coffee ready to take bigger market in China thanks to zero tariff treatment

Ethiopia's coffee ready to take bigger market in China thanks to zero tariff treatment

China is continuing to experience a box office boom this year, driven by a nationwide campaign to spur consumption with cheaper cinema tickets while a series of big summer releases are also enticing film fans out to theaters up and down the country.

Seen as one of the most lucrative periods of the year, China's summer box office season, which officially runs from June 1 to August 31, has now generated more than 10.7 billion yuan in box office revenue as of midday Thursday.

This has helped propel China's total box office revenue for 2026 above 26.5 billion yuan (over 3.9 billion U.S. dollars) as of Thursday afternoon, with more than 670 million moviegoers and over 96 million screenings recorded, according to the latest data from a leading Chinese ticketing platform.

The diverse line-up of summer blockbusters covers a broad range of genres, including comedy, animation, sci-fi, war, and suspense and action, offering audiences more choices and helping attract viewers from different age groups and with different interests.

Among the best performers is the anti-war film "Once Upon a Time in the Middle East," which tells the story of a chef working at a Chinese restaurant in the Middle East when war breaks out in the 2000s. It has drawn positive feedback both for its perspective on war and the vivid portrayal of life in the Middle East.

In just 10 days since its release on Aug. 11, the film has raked in over 1.2 billion yuan, catapulting it up the box office charts as it closes in on the year's biggest grossing films.

Ticketing data shows that the current top four on China's annual box office chart are the auto-racing sequel "Pegasus 3", Hong Kong director Stephen Chow's sports comedy "Kung Fu Soccer" about a team of female footballers, the touching family drama "Dear You", and animated film "All Wishes Come True!"

China launched a nationwide campaign this year to boost the cinema sector, with at least 1.2 billion yuan in subsidies planned throughout 2026 to make movie-going more affordable. Data shows the average ticket price for domestic-made movies has dropped to 39.5 yuan (less than 6 U.S. dollars) this year, some 20 percent lower in 2025.

China's summer film season continues as consumption campaign entices moviegoers

China's summer film season continues as consumption campaign entices moviegoers

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