Pyxl Acquires HOOK, Expanding Creative Capabilities Across the U.S. and Europe

CHARLESTON, S.C.--(BUSINESS WIRE)--Aug 4, 2025--

Pyxl, a leading full-service digital agency with a seventeen-year history of delivering transformative marketing solutions, today announced the acquisition of HOOK, a twenty-year award-winning creative agency known for producing emotionally resonant campaigns for ambitious brands. This strategic acquisition enhances Pyxl’s creative firepower and deepens its ability to serve clients across the United States and Europe.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250804882087/en/

Founded in 2005, HOOK has built an international reputation for delivering exceptional brand campaigns rooted in creativity, clarity, and emotional impact. Their work has helped organizations such as Huk, Heineken Italy, Twelve South, and The Marleys stand out and connect with audiences in meaningful ways across industries, including apparel, machinery, hospitality, technology, and consumer goods.

“HOOK brings a strategic, creative force that complements Pyxl’s full-service capabilities,” said Bonnie Winter, President of Pyxl. “Their team has a proven ability to craft impactful, memorable brand experiences — and we’re excited to bring that strength to our clients worldwide.”

Under the terms of the acquisition, HOOK will retain its brand identity and continue operating with its existing leadership and team. Clients will benefit from seamless service continuity while gaining access to Pyxl’s end-to-end digital transformation services—spanning market and brand strategy, data-driven performance marketing, award-winning UX/UI design, and enterprise web and application engineering.

“This partnership supercharges our ability to grab customers by the heart,” said Brady Waggoner, Co-Founder of HOOK. “Joining our strategy-driven creative work with Pyxl’s global reach and deep digital services means exponential value for our clients.”

The HOOK acquisition follows Pyxl’s recent acquisition of Cobble Hill, a conversion-focused digital agency known for marrying design excellence with measurable performance—reinforcing the agency’s momentum and strategic commitment to uniting premier creative and digital talent under one high-performance team.

Key Benefits of the Combined Capabilities

All companies will continue to operate under their established brands, serving clients throughout the United States and Europe. The combined expertise creates opportunities for innovation and growth across both B2B, DTC and B2B2C sectors in markets worldwide. For more information about this acquisition or to learn more about the companies' combined service offerings, please visit www.pyxl.com or contact info@pyxl.com.

About Pyxl

Pyxl is a full-service digital agency with a client footprint spanning the U.S. and Europe. Recognized by Clutch as a Top Branding and Digital Strategy Company, Pyxl offers a comprehensive suite of services including branding, marketing, UI/UX design, and web and application development. The agency blends creative vision with digital precision to help clients grow, scale, and transform. Learn more at www.pyxl.com.

About HOOK

HOOK is an award-winning, strategic creative agency that helps brands make bold, emotional connections with their audiences. Since 2005, HOOK has delivered strategic, visually striking campaigns that elevate relevance and drive meaningful results across industries. In 2013 HOOK was named in the 100 Best in Advertising by Graphis International Awards. Learn more at www.hookusa.com.

About Cobble Hill

Cobble Hill is a digital marketing agency specializing in beautiful, measurable marketing that delivers real results. Known for its sharp design and data-informed lead generation campaigns, Cobble Hill works with clients across the U.S. and Europe to create compelling content across paid media, email, and creative channels. Learn more at www.cobblehilldigital.com.

Pyxl Acquires Hook: Expanding Creative Capabilities Across the U.S. and Europe.

RIO DE JANEIRO (AP) — A Brazilian Supreme Court Justice on Thursday ordered the transfer of former President Jair Bolsonaro from the federal police headquarters in Brasilia to a much bigger cell with an outside area in the Papuda Penitentiary Complex, also in the capital.

The transfer was described as a move to a facility with “more favorable conditions” for high-profile detainees.

Since November, Bolsonaro has been carrying out a 27-year prison sentence for attempting a coup despite his 2022 electoral defeat. His lawyers have been pushing for a transfer to house arrest on medical grounds.

Michelle Bolsonaro, his wife, and his sons have regularly said that Bolsonaro is being mistreated and not getting adequate medical attention.

In the court decision, Justice Alexandre de Moraes denied the accusations. “Regrettably and falsely, there has been a systematic attempt to delegitimize the regular and lawful execution of the custodial sentence of Jair Messias Bolsonaro, which has been carried out with full respect for human dignity."

Bolsonaro had been in a 12-square-meter room with a bed, a private bathroom, air conditioning, a TV set and a desk, and Moraes ordered Bolsonaro's transfer to an even more comfortable situation. He determined that Bolsonaro be transferred to a 54-square-meter room with a 10-square-meter outside area that he can access at will.

Following the transfer, Bolsonaro will also have increased time for family visits and physiotherapy equipment such as a treadmill and bicycle will be installed. The new area resembles an apartment, with a double bed, a kitchen, a laundry, a living room and an outdoor area.

The Supreme Court’s press office said the transfer had already happened.

Since starting his sentence, Bolsonaro has made several trips to a nearby hospital, most recently after falling out of bed and hitting his head.

Moraes decided that Bolsonaro can have “full assistance, 24 (twenty-four) hours a day, from previously registered private doctors, without the need for prior notification.”

Moraes also ordered a medical examination to assess Bolsonaro's health and determine whether he needs to be transferred to a penitentiary hospital.

Bolsonaro has been hospitalized multiple times since being stabbed at a campaign event before the 2018 presidential election.

The former president and several of his allies were convicted by a panel of Supreme Court justices for attempting to overthrow Brazil’s democracy following his 2022 election defeat.

The plot included plans to kill President Luiz Inácio Lula da Silva, Vice President Geraldo Alckmin and Justice de Moraes. The plan also involved encouraging an insurrection in early 2023.

The former president was also found guilty of charges including leading an armed criminal organization and attempting the violent abolition of the democratic rule of law.

Bolsonaro has always denied wrongdoing.

In Thursday’s court order, Moraes said that Bolsonaro was convicted of extremely serious crimes and that his custodial sentence was not a “hotel stay or a vacation colony” as statements from Bolsonaro’s sons’ cited in the decision “mistakenly seem to demand.”

FILE - Brazil's former President Jair Bolsonaro stands at the entrance of his home while he is under house arrest in Brasilia, Brazil, Sept. 2, 2025. (AP Photo/Luis Nova, File)