A grand esports event has drawn massive crowds to the southern Chinese metropolis of Shenzhen, showcasing the city’s efforts to establish itself as an esports hub.
The 2025 CrossFire IP Carnival and Summer Finals kicked off on Saturday at Shenzhen Sports Center Stadium, bringing together thousands of esports fans from across the country.
"I came from Shandong. I played this game a lot when I was a student," said Yu Jinheng, an avid fan.
"I came all the way from Guangzhou. I've known CrossFire since childhood," said Ye Zhiqiang, another longtime player.
Beyond the arena, the esports competition has ignited a citywide gaming fever.
A CrossFire-themed museum is entertaining visitors of all ages, with exhibits showcasing 16 years of gaming history and cosplayers bringing characters to life.
Meanwhile, CrossFire-inspired futuristic cars and walking robots have become standout attractions across the city.
CrossFire’s operator, Tencent -- the Chinese tech giant -- said the activities are part of its efforts to boost the game’s popularity among the public.
"Through creative cultural tourism activities, we can reach a larger audience,” said Li Yiping from Tencent’s IEG K1 Collaboration Department.
Analysts say Shenzhen has made dedicated efforts to boost its esports industry.
"We must attach importance to the guiding role of policies, from top-level planning and coordination between departments to funding support and talent development, to promote the high-quality, all-round development of Shenzhen’s esports industry," said Wang Shenchen, a research associate at China Development Institute.
Esports event ignites gaming fever in southern Chinese metropolis
