The Jiangbulake scenic spot in northwest China's Xinjiang Uygur Autonomous Region, a 5A-rated attraction and the highest in China, has actively pursued an innovative "culture and tourism plus" model of operation that integrates various formats such as low-altitude experiences, to effectively stimulate consumption vitality and boost local income growth.
During the current summer vacation season so far, Jiangbulake has become a popular destination for tourists from across the country, thanks to its innovative tourism model that integrates rich ecological resources with thrilling low-altitude activities such as helicopter sightseeing, paragliding, and hot air balloon tours, with the number of tourist visits averaging 10,000 per day.
"Now it is the perfect season to admire the wheat fields, and an increasing number of tourists are visiting to take photos. Our store is also experiencing a surge in customers interested in travel photography. Compared to last year, I expect our revenue to double this year," said Zhang Xue, owner of a travel photography studio at the scenic spot.
At Jiangbulake, vast wheat fields harmoniously merge with the snowy mountains and pine forests, creating a picturesque landscape. The low-altitude activities enable tourists to marvel at the stunning views from above, experiencing the deep integration of ecological conservation and tourism development.
"The view from above can be described in just one word: beautiful. I saw golden wheat fields, a blue sky, and white clouds. It's a kind of scenery I had never experienced before," said Shirzat, a tourist.
Nighttime performances are also popular at Jiangbulake. Many local herders now participate in these performances, diversifying their sources of income and catalyzing the economic transformation of the region.
"Local herders from the Jiangbulake scenic spot now take the job of performing in cultural shows in its ancient city of Shule. This not only helps increase our income but also enables more people to learn about Jiangbulake, which makes me truly proud," said Tannur Adili, a local herder.
"Operation of the Jiangbulake scenic spot has significantly boosted employment for farmers living in the surrounding areas. It offers a range of jobs, including those of scenic spot cleaners, dedicated shuttle drivers, security personnel, and performers. Indirectly, it has supported nearly 900 guesthouses in the vicinity," said Hu Zhengrong, manager of the scenic spot.
Innovative consumption scenarios attract tourists to China's Xinjiang
