BRENTWOOD, Tenn.--(BUSINESS WIRE)--Aug 25, 2025--
Tractor Supply Company (NASDAQ: TSCO ), the largest rural lifestyle retailer in the United States, is celebrating 4health’s 15 th birthday and everyone is invited! From August 25 through September 1, customers can enjoy special promotions on 4health dog and cat food, treats, supplements and more. 4health has been a trusted brand for Tractor Supply pet parents for 15 years, providing premium pet nutrition at an everyday value.
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“Fifteen years ago, we introduced 4health to provide our pet customers with premium pet food packed with quality nutrition at a competitive price. It turned out to be just what our customers wanted,” said Seth Estep, Executive Vice President, Chief Merchandising Officer at Tractor Supply. “Over the years, we’ve expanded and adapted our offerings to ensure that dogs and cats with a range of nutritional needs can enjoy the benefits of 4health. This brand is special to so many of us here at Tractor Supply, so it’s only fitting that we have a special 15 th birthday celebration to honor it.”
Customers can enjoy 4health 15 th birthday-themed promotions in store and online such as:
The birthday celebration also includes several “buy one, get one” promotions, including buy one 4health supplement, get one 50% off; buy one package of 4health dog treats, get one 50% off; and buy one bag of 4health Untamed Dry Dog Food, get one 50% off.
Tractor Supply introduced 4health brand premium dog food nationwide in 2010, providing pet parents with optimal nutrition at nearly 25 percent less than national brands. Customers embraced the well-priced premium brand, with initial sales roughly 50 percent higher than predicted. Later that year, the Company expanded 4health to include dry cat food and wet dog food. Today, 4health is one of Tractor Supply’s most popular exclusive brands, with more than 140 products and formulas fit for every pet.
4health varieties include Strive for active dogs, Untamed to satisfy a pet's "primal hunger" with premium proteins, Special Care for targeted nutrition, Wholesome Grains and Grain-Free. Earlier this year, Tractor Supply launched 4health Shreds, which combines crunchy kibble with high-protein shreds for an appealing texture that delivers balanced nutrition. 4health is manufactured in the U.S. following rigorous quality-control processes and contains carefully selected ingredients. 4health products are available exclusively at Tractor Supply and Petsense by Tractor Supply.
In addition to 4health, Tractor Supply offers Paws & Claws and Retriever exclusive pet food brands as well as nationally recognized brands of food, feed and treats. Tractor Supply also provides pet customers with a complete lineup of toys, accessories, supplies and pet services. With TractorSupplyRx, Tractor Supply’s convenient and low-cost pet and animal pharmacy offering, customers can shop for pet and animal medications, enroll in automatic delivery and access expert pharmacy advice. Customers can also set up a subscription at TractorSupply.com to automatically refill their favorite pet products. Additional pet services include self-serve Pet Wash stations, PetVet animal clinics, bulk discounts, Buy Online Pickup In Store and more.
*15% discount excludes 4health Untamed Dry Dog Food varieties
About Tractor Supply Company
For more than 85 years, Tractor Supply Company (NASDAQ: TSCO ) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.
As of June 28, 2025, the Company operated 2,335 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.
Tractor Supply is celebrating 15 years of 4health, one of the retailer’s most popular exclusive pet food brands, with a weeklong celebration of savings.
NUUK, Greenland (AP) — A bipartisan U.S. congressional delegation on Saturday sought to reassure Denmark and Greenland of their support following President Donald Trump's threat to punish countries with tariffs if they don’t back the U.S. taking over the strategic Arctic island.
Delegation leader Sen. Chris Coons, a Delaware Democrat, said the current rhetoric around Greenland is causing concern across the Danish kingdom. He said he wants to de-escalate the situation.
“I hope that the people of the Kingdom of Denmark do not abandon their faith in the American people,” Coons said in Copenhagen, adding that the U.S. has respect for Denmark and NATO “for all we’ve done together.”
Meanwhile, Danish Major Gen. Søren Andersen, leader of the Joint Arctic Command, told The Associated Press that Denmark does not expect the U.S. military to attack Greenland, or any other NATO ally, and that European troops were recently deployed to Nuuk for Arctic defense training.
He said the goal isn’t to send a message to the Trump administration, even through the White House hasn’t ruled out taking the territory by force.
“I will not go into the political part, but I will say that I would never expect a NATO country to attack another NATO country,” he told the AP on Saturday aboard a Danish military vessel docked in Nuuk. “For us, for me, it’s not about signaling. It is actually about training military units, working together with allies.”
The Danish military organized a planning meeting Friday in Greenland with NATO allies, including the U.S., to discuss Arctic security on the alliance’s northern flank in the face of a potential Russian threat. The Americans were also invited to participate in Operation Arctic Endurance in Greenland in the coming days, Andersen said.
In his 2 1/2 years as a commander in Greenland, Andersen said he has not seen any Chinese or Russian combat vessels or warships despite Trump's claims that they were off the island's coast.
But in the unlikely event of American troops using force on Danish soil, Andersen confirmed a Cold War-era law governing Danish rules of engagement.
“But you are right that it is Danish law that a Danish soldier, if attacked, has the obligation to fight back,” he said.
Thousands of people marched through Copenhagen, many of them carrying Greenland’s flag, on Saturday afternoon in support of the self-governing island. Others held signs with slogans like “Make America Smart Again” and “Hands Off.”
“This is important for the whole world,” Danish protester Elise Riechie told The Associated Press as she held Danish and Greenlandic flags. “There are many small countries. None of them are for sale.”
Other rallies were planned in Nuuk, the Greenlandic capital, and elsewhere in the Danish kingdom.
Coons’ comments contrasted with that emanating from the White House. Trump has sought to justify his calls for a U.S. takeover by repeatedly claiming that China and Russia have their own designs on Greenland, which holds vast untapped reserves of critical minerals. The White House hasn’t ruled out taking the territory by force.
“There are no current security threats to Greenland,” Coons said.
Trump for months has insisted that the U.S. should control Greenland, a semiautonomous territory of NATO ally Denmark, and said earlier this week that anything less than the Arctic island being in U.S. hands would be “unacceptable.”
During an unrelated event at the White House about rural health care, he recounted Friday how he had threatened European allies with tariffs on pharmaceuticals.
“I may do that for Greenland, too,” Trump said. “I may put a tariff on countries if they don’t go along with Greenland, because we need Greenland for national security. So I may do that,” he said.
He had not previously mentioned using tariffs to try to force the issue.
Earlier this week, the foreign ministers of Denmark and Greenland met in Washington with U.S. Vice President JD Vance and Secretary of State Marco Rubio.
That encounter didn’t resolve the deep differences, but did produce an agreement to set up a working group — on whose purpose Denmark and the White House then offered sharply diverging public views.
European leaders have insisted it is only for Denmark and Greenland to decide on matters concerning the territory, and Denmark said this week that it was increasing its military presence in Greenland in cooperation with allies.
“There is almost no better ally to the United States than Denmark,” Coons said. “If we do things that cause Danes to question whether we can be counted on as a NATO ally, why would any other country seek to be our ally or believe in our representations?”
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Niemann reported from Copenhagen, Denmark. Associated Press writer Stefanie Dazio in Berlin contributed to this report.
A patch of the Joint Arctic Command is seen on o jacket of Major General Søren Andersen standing onboard a military vessel HDMS Knud Rasmussen of the Royal Danish Navy docked in Nuuk, Greenland, on Saturday, Jan. 17, 2026. (AP Photo/Evgeniy Maloletka)
People gather for a pro- Greenlanders demonstration, in Copenhagen, Denmark, Saturday, Jan. 17, 2026. (Emil Helms/Ritzau Scanpix via AP)
People gather for a pro- Greenlanders demonstration, in Copenhagen, Denmark, Saturday, Jan. 17, 2026. (Emil Helms/Ritzau Scanpix via AP)
People march during a pro- Greenlanders demonstration, in Copenhagen, Denmark, Saturday, Jan. 17, 2026. (Emil Helms/Ritzau Scanpix via AP)
Icicles hang from the roof of the US consulate in Nuuk, Greenland, on Friday, Jan. 16, 2026. (AP Photo/Evgeniy Maloletka)
A Danish serviceman walks in front of Joint Arctic Command center in Nuuk, Greenland, on Friday, Jan. 16, 2026. (AP Photo/Evgeniy Maloletka)
Senator Chris Coons from the Democratic Party speaks during a press conference with the American delegation, consisting of senators and members of the House of Representatives, in Copenhagen, Denmark, Saturday, Jan. 17, 2026. (Ida Marie Odgaard/Ritzau Scanpix via AP)
