Hertz Brings Golden Retriever ‘Gold Squad’ to Airports Nationwide

ESTERO, Fla.--(BUSINESS WIRE)--Aug 25, 2025--

As the busy Labor Day weekend approaches, Hertz, one of the world’s largest car rental companies, is seeking to comfort stressed travelers. With a mission to make travelers feel golden, Hertz is bringing its ‘Gold Squad’ – a team of highly trained Golden Retrievers – to select airports across the country. These friendly, furry ambassadors aim to bring comfort, calm and cuddles during peak travel times, ensuring all Hertz customers hit the road with a smile.

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“With the Hertz ‘Gold Squad’ making surprise appearances across the country, we’re aiming to delight customers with something unexpected,” said Kari Birdsall, Vice President, Operations Excellence at Hertz. “Whether it’s a warm welcome from a Golden Retriever or the ease of skipping the counter with Hertz Gold Plus Rewards membership, we’re focused on making every step of the rental experience feel convenient, seamless and a little more golden.”

Why It Matters:

The Hertz ‘Gold Squad,’ including Cooper the Golden Retriever, made their debut at Dallas Fort Worth International Airport (DFW) last week, providing comfort to thousands of travelers. Now, they want to surprise travelers in additional cities like Chicago, San Diego and Atlanta, but before they head out, they’re inviting travelers to share their opinion on social to decide future stops. To make that final trek feel golden, the Hertz ‘Gold Squad’ are ready to greet travelers with wagging tails and warm smiles as they await their next destination.

Select airports will host ‘Gold Squad’ visits, featuring exclusive giveaways and on-site support to help travelers enroll in Hertz’s free Hertz Gold Plus Rewards loyalty program, which makes future car rentals faster, easier and more rewarding. Members can enjoy exclusive rates when booking on Hertz.com or the Hertz app, skip the counter at select locations, and earn points redeemable for free rental days and more.

To bark your opinion for the ‘Gold Squad’s’ next location, travelers can comment on Hertz’s recent post. To travel along with the Hertz ‘Gold Squad’, follow Hertz on Instagram, X, Facebook and TikTok and learn more at hertz.com/goldsquad.

About Hertz

Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com.

Hertz Brings Golden Retriever ‘Gold Squad’ to Airports Nationwide

Hertz Brings Golden Retriever ‘Gold Squad’ to Airports Nationwide

Hertz Brings Golden Retriever ‘Gold Squad’ to Airports Nationwide

Hertz Brings Golden Retriever ‘Gold Squad’ to Airports Nationwide

CAIRO (AP) — Iranians began to regain internet access on Wednesday after authorities ended a monthslong shutdown. But users said service was slow and spotty in some areas, with apps like YouTube and Instagram heavily restricted, as they were before the cutoff began during nationwide protests in January.

Authorities justified the outage as a military imperative after the United States and Israel attacked Iran on Feb. 28. Their decision to lift some restrictions this week came as negotiators appeared to be closing in on a more permanent truce. But many Iranians feared access could be cut off again at a moment's notice.

Internet tracking company Netblocks said Iran’s connectivity, which measures the ability of devices to connect to the internet, is at around 86% of capacity from before the cutoff. Internet analysis firm Kentik said internet traffic, which measures the amount of data transferred and is a good illustration of usage, was at around 40%.

Amir Rashidi, an Iranian cybersecurity analyst, said there were still widespread disruptions. “It's too early to say the shutdown is over,” he wrote on X.

Iran’s roughly 90 million people have been cut off from the internet for most of 2026, one of the world’s longest and strictest national shutdowns. Young people with online careers saw their incomes evaporate. Job losses and the closure of online businesses added to the war's steep economic costs.

The cutoff made it difficult for Iranian families to communicate through months of unrest and war. At some points, phone lines were also cut off, though they were later restored.

A woman living in Tehran said that for months she was barely able to speak to her sons living abroad. She couldn't believe authorities had restored access, saying she had assumed they would find some justification to prolong the outage.

A taxi driver said service was restored but weak. He expressed hope it would improve so he could use messaging apps with family and friends. Both spoke on condition of anonymity for security reasons.

Prices spiked during the shutdown, with residents in Tehran at times paying around $7.50 per gigabyte. Prices are back down to around $2.25 for 30 gigabytes, roughly where they were before the protests.

Even then, Iran tightly controlled access to popular social media sites, leading many to rely on virtual private networks, or VPNs. The cost of those workarounds soared during the shutdown, making them unaffordable for many as the economy was battered.

Businesses have started reappearing online, announcing their return with posts on sites like Instagram and Telegram.

A gamer and tech influencer in the central city of Isfahan said the shutdown had caused him to lose a lot of his audience on YouTube and Instagram, where he had spent years building up a large following.

“All my views and interactions are way down. I’ve been erased from the algorithm,” he said in a voice note sent by WhatsApp, adding that his internet connection was still slower than before the shutdown.

“The situation is such that many content producers have had their income reduced to zero, have moved on to other jobs, or have been forced to sell their equipment to survive,” he said. He spoke on condition of anonymity for fear of reprisal.

Iranian authorities first shut down the internet in January during mass anti-government protests that were eventually stamped out in a violent crackdown. Thousands of people were killed and tens of thousands detained.

That cutoff was just starting to ease when the government imposed a complete internet blackout after the start of the war, when U.S. and Israeli strikes killed Iran's supreme leader and other top officials.

The government faced criticism for the prolonged shutdown, which caused even more harm to an economy devastated by inflation, strikes on key industries and a U.S. blockade on Iranian ports.

The internet cutoff cost an estimated $30-40 million daily, with indirect losses likely twice that much, a member of Iran’s Chamber of Commerce, Afshin Kolahi, told a local newspaper last month. About 10 million people have jobs that depend on internet connectivity, according to Communications Minister Sattar Hashemi.

Iranians still had access to a national net, but that has a far narrower reach, and users complained of poor service and heavy censorship. Senior government officials are given SIM cards granting them access to the global internet. Under pressure, the government expanded access to the SIM cards to some professions during the shutdown.

A woman checks her smartphone while sitting on a bench along a sidewalk in northern Tehran, Iran, Tuesday, May 26, 2026. (AP Photo/Vahid Salemi)