LG OLED TV BRINGS PARK SEO-BO'S NATURE-INSPIRED COLORS TO LIFE AT FRIEZE SEOUL 2025

LG OLED TV's Perfect Blacks & Perfect Colors Capture the Master's Vibrant Palette

LG Brings the Frieze Art-viewing Experience to the Home with LG Gallery+

SEOUL, South Korea, Sept. 3, 2025 /PRNewswire/ -- LG Electronics (LG) presents "Park Seo‑Bo x LG OLED TV: Colors Drawn from Nature" at Frieze Seoul 2025 (September 3–6), marking the company's fourth year as Headline Partner. In collaboration with the PARKSEOBO FOUNDATION, LG OLED TV celebrates one of Korea's most revered contemporary artists by faithfully expressing his distinctive color philosophy through the unmatched precision of LG's self-lit OLED technology. Starting this year, LG also expands the Frieze art fair experience to LG TV owners through LG Gallery+, a personal curation service that allows users to display artwork on their TV screens like an at-home gallery. 

A Master of Nature's Colors Reimagined by LG OLED TV

The "Park Seo‑Bo X LG OLED TV: Colors Drawn from Nature" exhibition showcases Park Seo-Bo's nature-inspired colors on a digital canvas. It flows from his meditative black and white colors – black drawn from the soot of an old kitchen hearth, white evoked from the stillness and quiet of Korean hanji – to vibrant colors borrowed from nature – the yellow of Jeju's canola, the pink of azalea, the green of spring leaves, and the deep orange of ripe persimmon. With self-lit pixels and perfect blacks, LG OLED TVs capture the quiet depth and nuance of Park Seo-Bo's work to bring his meditative colors to life in their truest form.

"Park Seo-Bo believed that nature speaks in colors beyond words," said Park Seung-ho, chairperson of the PARKSEOBO FOUNDATION and son of the artist. "This exhibition offers a new perspective on his works, inviting viewers not merely to observe, but to engage more deeply as participants in the experience."

At the center of the exhibition, a T-shaped installation featuring LG's latest OLED evo G5 and M5 TVs present a digitally reimagined artwork by Je Baak, art professor at Seoul National University. This digitalized artwork celebrates the pivotal moment for Park Seo-Bo when a walk under the overwhelmingly red autumn leaves struck him as both awe-inspiring and healing. In efforts to share the master's enlightenment through nature's breathtaking colors, Baak collaborated with AI to collect the different hues of autumn-leaf red found in captured moments by people all around the world. The result is a monument of shared visual experience that encapsulates autumn leaves seen through the eyes of everyone and the artist himself.

Bringing Frieze and Park Seo-Bo's Artwork to the Home

LG is bringing the Frieze art fair experience into the homes of art enthusiasts through its new LG Gallery+ app on the LG webOS platform. More than 100 select artworks from Frieze Seoul including works by Park Seo-Bo will be available for free viewing on LG Gallery+ for a certain time after the fair. LG TV owners who could not experience Frieze Seoul first-hand can now enjoy a seamless and extended viewing experience in the form of a home gallery with LG Gallery+.

"We hope LG OLED, with its ability to render deep blacks and vibrant colors with exceptional accuracy, honors the legacy of Park Seo-Bo's colors borrowed from nature," said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. "By collaborating with world-renowned art partners such as Frieze, the Guggenheim, and MMCA, LG OLED continues to create new value in art marketing, expanding the intersection of art and technology in major cities around the world including Seoul, London, New York, and LA."

LG OLED TVs continue to champion artists and cultural institutions at the intersection of art and technology, creating new ways to experience creativity in the digital age. Discover more about LG's global art collaborations at www.LGOLEDART.com. 

About Park Seo-Bo

Park Seo-Bo (1931–2023) was a pioneering figure in Korean contemporary art, known for redefining its direction in the aftermath of the Korean War. A graduate of Hongik University, he challenged institutional norms through the Anti-National-Art-Exhibition Manifesto and became a leading voice in the Dansaekhwa movement. His signature Ecriture series—ranging from pencil-based works to hanji and color variations—explored themes of repetition, materiality, and meditative process, reflecting a uniquely Korean view of nature and healing.

Beyond his artistic legacy, Park Seo-Bo was a transformative educator and cultural leader. As a professor and chairman of the Korean Fine Arts Association, he played a key role in modernizing art education and globalizing Korean art through initiatives like École de Séoul and regional festivals. His contributions were honored with Korea's highest cultural orders, and in 2019, he founded the PARKSEOBO FOUNDATION to preserve his work and support future generations in art and culture.

About LG Electronics Media Entertainment Company

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers' work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.

About LG OLED ART

LG OLED celebrates the merging of ground-breaking technical essence and top-line artistic creativity to inspire the art we see around us today and tomorrow. Under the LG OLED ART initiative, artists reinvent or reinterpret their artform through LG OLED's digital canvas. We redefine the artist's canvas, by introducing the brilliance of LG OLED as their ideal medium with stunning color precision and unrivaled clarity. Our motto, "We inspire art," reflects our vision to support all artists who seek to engage with digital art, embrace new forms of creativity and transcend traditional artistic boundaries. LG OLED ART has collaborated with over 40 globally acclaimed artists, including Anish Kapoor, Damien Hirst, Suh Do Ho, Kim Whanki (1913–1974), Barry X Ball, Kevin McCoy, and Six N. Five. To follow the journey of LG OLED ART, visit www.LGOLEDART.com. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

LG OLED TV BRINGS PARK SEO-BO'S NATURE-INSPIRED COLORS TO LIFE AT FRIEZE SEOUL 2025

LG OLED TV BRINGS PARK SEO-BO'S NATURE-INSPIRED COLORS TO LIFE AT FRIEZE SEOUL 2025

LG OLED TV BRINGS PARK SEO-BO'S NATURE-INSPIRED COLORS TO LIFE AT FRIEZE SEOUL 2025

LG OLED TV BRINGS PARK SEO-BO'S NATURE-INSPIRED COLORS TO LIFE AT FRIEZE SEOUL 2025

LG OLED TV BRINGS PARK SEO-BO'S NATURE-INSPIRED COLORS TO LIFE AT FRIEZE SEOUL 2025

ZYT's German Office Commences Operations in January, Debuting Local Recruitment for European Push

SHENZHEN, China, Jan. 16, 2026 /PRNewswire/ -- Intelligent driving solution provider ZYT launched its commercial vehicle strategy at the "ZYT Brand Gala 2025," expanding its business from passenger car ADAS into heavy-duty truck Navigation on Highway (NOA) and unmanned logistics vehicles.

ZYT has partnered with three major Chinese OEMs — XCMG, SHACMAN, and SINOTRUK — to bring the first ZYT-powered heavy trucks to mass production in the first half of 2026. Beyond highway transport, ZYT is extending its intelligent driving capabilities to broader automated scenarios. In early 2026, the company will co-develop unmanned logistics vehicles with leading industry players, targeting automated transport in ports, industrial parks, and mines.

This move marks a natural extension of ZYT's core technical pillars: its transferable architecture, platform adaptability proven through "Equal Intelligence for ICE and EV Vehicles," and a world-class engineering system.

Leveraging Transferable Architecture for Peak Performance

ZYT is porting its mature, full-stack "Perception-Decision-Control" technology from passenger cars to commercial vehicle applications. To address the unique dynamics and operational environments of heavy-duty transport, the company remains committed to its "Stay Passionate" engineering philosophy — extracting peak performance from constrained hardware resources.

The heavy-duty truck intelligent driving system features ZYT's proprietary 1L3R7V sensor suite, powered by an SA8650 domain controller delivering 100 TOPS of computing power. At its core is ZYT's self-developed End-to-End model. Optimized for heavy-truck scenarios, the system enables Navigation on Highway (NOA), driving assistance, and active safety features across a full speed range of 0–110 km/h. Supporting diverse environments — including urban roads, expressways, and highways — the architecture establishes a robust capability for rapid technical migration across different models and scenarios.

Solving Compatibility Challenges through "Equal Intelligence for ICE and EV Vehicles"

The commercial vehicle market — spanning diesel, natural gas, pure electric, and hybrid platforms — demands exceptional system compatibility and stability. Compared to the more uniform passenger car sector, commercial fleets require intelligent driving solutions with far more rigorous universality and reliability.

Building on its "Equal Intelligence for ICE and EV Vehicles" strategy pioneered in the passenger sector, ZYT has validated its multi-platform adaptability, laying the technical foundation for its expansion into commercial vehicles.

Achieving true "Equal Intelligence for ICE and EV Vehicles" is a complex technical feat. Internal Combustion Engine (ICE) powertrains are highly non-linear and present significant thermal management challenges. ZYT specializes in delivering high-level intelligent driving functions using low-power, cost-effective chips, enhancing system stability and adaptability from the ground up.

While industry resources are largely concentrated on New Energy Vehicle (NEV) intelligence, ZYT recognizes the persistent demand for ICE vehicles in markets like Europe. Through its "Equal Intelligence for ICE and EV Vehicles" capability, ZYT provides ICE users with a smart experience on par with EVs. This offers a differentiated upgrade path for legacy automakers like Volkswagen and FAW, who maintain massive global ICE fleets.

By 2025, ZYT had already facilitated the mass production of intelligent driving features in several ICE models, proving its ability to deliver standardized, high-reliability solutions for any commercial powertrain.

Meeting Global Standards to Drive European Localization

Entering the European market with intelligent driving systems requires adherence to the highest levels of functional safety and engineering process standards. Through seven years of deep collaboration with the Volkswagen Group, ZYT has established a research and development and quality management framework that complies with international standards such as A-SPICE CL2 and ISO 26262. This robust engineering foundation serves as a key enabler of ZYT's European strategy.

In August 2025, ZYT successfully passed a third-party joint audit and obtained the relevant certifications. This system is a concrete reflection of ZYT's "Users First • Clients Empowered" philosophy and acts as a critical "passport" for entering high-standard global markets like Europe.

Building on this groundwork, ZYT is steadily advancing its European localization. Following the official launch of its European strategy during the IAA Mobility show in Munich, ZYT is positioning Germany as a key hub and has begun recruiting for local roles. Looking ahead, ZYT aims to provide European OEMs with intelligent driving systems that comply with EU regulations, while simultaneously supporting Chinese automakers in their global market entry by offering solutions ranging from L2+ to L3 and L4 levels.

Moving Toward an Era of Autonomous Mobility

As its business footprint continues to grow, ZYT officially enters a new phase of "Empowering Autonomous Mobility." Moving forward, the company will prioritize its robust engineering framework and localized capabilities as key strategic levers for long-term development. With the passenger car business as its foundation and the commercial sector as a new growth engine, ZYT remains dedicated to its mission: "Safe and Effortless Mobility for ALL."

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Scales Intelligent Driving into Heavy-duty Trucks and Unmanned Logistics