LONDON--(BUSINESS WIRE)--Sep 16, 2025--
The AI glasses market is on track to experience strong growth, with shipments expected to increase by 158%, reaching 5.1 million units globally in 2025 according to new research from Omdia. By 2026, the market is expected to exceed 10 million units, driven by increased participation from leading consumer technology vendors such as Google, and Xiaomi, and is projected to reach 35 million units by 2030, representing a compound annual growth rate (CAGR) of 47% from 2025 to 2030.
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“Integrating intelligence into everyday glasses has the potential to transform the way we experience daily life,” said Omdia Research Director Jason Low. “Unlike wrist-worn wearable band devices, AI glasses encounter challenges such as privacy concerns from built-in cameras and microphones, as well as social resistance to all-day wear. These factors may hinder widespread adoption beyond early enthusiasts in the short term.”
“Meta has emerged as the trailblazer for AI glasses. Its collaboration with EssilorLuxottica and the Ray-Ban brand has been pivotal, transforming what was once seen as a geeky, tech-heavy concept into a product with mainstream appeal,” commented Qiran Ju, Senior Analyst at Omdia. “The combination of EssilorLuxottica’s distribution power and Ray Ban’s cultural cachet provided the breakthrough earlier smart glasses attempts, such as Google Glass, lacked.”
China is expected to become the second largest market for AI glasses after the US, with shipments projected to reach 1.2 million units in 2026, representing 12% of the global shipment share. The country stands out for its distinct ecosystem which features strong participation from major internet companies, smart device vendors, and emerging players. The unique market environment and the rapid commercialization of GenAI technology will create a strong foundation for the growth of AI glasses in China.
AI glasses vendors are increasingly seeking to keep users locked into their own ecosystems and AI platforms. However, this strategy risks limiting the devices’ overall utility. “A truly platform- and device-agnostic AI could transform AI glasses into an essential everyday tool. But to achieve this, AI must accompany users everywhere - a major business and technical challenge for vendors,” added Low.
Omdia defines AI glasses as head-worn devices that incorporate on-device and/or cloud-based LLMs to deliver contextual information and assistance. These glasses use a multimodal interface - typically voice and vision - to interpret the user’s surroundings and provide relevant outputs, such as audio responses or subtle visual overlays.
ABOUT OMDIA
Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.
Worldwide AI glasses shipment forecast 2024 to 2030
NUUK, Greenland (AP) — For several weeks, international journalists and camera crews have been scurrying up to people in Greenland's capital to ask them for their thoughts on the twists and turns of a political crisis that has turned the Arctic island into a geopolitical hot spot.
President Donald Trump insists he wants to control Greenland but Greenlanders say it is not for sale. The island is a semiautonomous territory of Denmark and the prime minister of that country has warned that if the U.S. tries to take Greenland by force, it could potentially spell the end of NATO.
Greenlanders walking along the small central shopping street of the capital Nuuk have a hard time avoiding the signs that the island is near the top of the Western news agenda.
Scores of journalists have arrived from outlets including The Associated Press, Reuters, CNN, the BBC and Al Jazeera as well as from Scandinavian countries and Japan.
They film Nuuk's multicolored houses, the snowcapped hills and the freezing fjords where locals go out in small boats to hunt seals and fish. But they must try to cram their filming into about five hours of daylight — the island is in the far north and the sun rises after 11 a.m. and sets around 4 p.m.
Along the quiet shopping street, journalists stand every few meters (feet), approaching locals for their thoughts, doing live broadcasts or recording stand-ups.
Local politicians and community leaders say they are overwhelmed with interview requests.
Juno Berthelsen, MP for the Naleraq opposition party that campaigns for independence in the Greenlandic parliament, called the media attention “round two,” referring to an earlier burst of global interest following Trump's first statements in 2025 that he wanted to control Greenland.
Trump has argued repeatedly that the U.S. needs control of Greenland for its national security. He has sought to justify his calls for a U.S. takeover by repeatedly claiming that China and Russia have their own designs on Greenland, which holds vast untapped reserves of critical minerals.
Berthelsen said he has done multiple interviews a day for two weeks.
“I'm getting a bit used to it,” he said.
Greenland's population is around 57,000 people —- about 20,000 of whom live in Nuuk.
“We’re very few people and people tend to get tired when more and more journalists ask the same questions again and again,” Berthelsen said.
Nuuk is so small that the same business owners are approached repeatedly by different news organizations — sometimes doing up to 14 interviews a day.
Locals who spoke to the AP said they want the world to know that it's up to Greenlanders to decide their own future and suggested they are perplexed at Trump's desire to control the island.
“It’s just weird how obsessed he is with Greenland,” said Maya Martinsen, 21.
She said Trump is “basically lying about what he wants out of Greenland,” and is using the pretext of boosting American security as a way to try to take control of “the oils and minerals that we have that are untouched.”
The Americans, Martinsen said, “only see what they can get out of Greenland and not what it actually is.”
To Greenlanders, she said, “it's home.”
“It has beautiful nature and lovely people. It’s just home to me. I think the Americans just see some kind of business trade.”
Kwiyeon Ha contributed to this report.
A journalist films in Nuuk, Greenland, Thursday, Jan. 15, 2026. (AP Photo/Emma Burrows)
An AP journalist films people sitting by the sea in Nuuk, Greenland, Thursday, Jan. 15, 2026. (AP Photo/Emma Burrows)
A journalist conducts an interview in Nuuk, Greenland, Thursday, Jan. 15, 2026. (AP Photo/Emma Burrows)
