Huge investments in socio-economic and cultural projects have ensured Xinjiang's stability and preserved its multi-ethnic heritage, making Xinjiang one of China's fastest-growing tourist destinations.
Official data shows the number of visitors to Xinjiang has grown from nearly 49 million in 2012 to 302 million in 2024 -- a staggering six-fold increase.
"This is our first time trying naan ice cream. They also serve things like salty milk tea and coffee," said a tourist at a bazaar filled with vibrant music and unique snacks like milk tea served in naan bread cups.
Xinjiang Uygur Autonomous Region is as rich in history as it is in natural beauty.
According to a white paper titled "CPC Guidelines for Governing Xinjiang in the New Era: Practice and Achievements," cultural heritage sites in Xinjiang are under effective protection. By 2024, the region had 195 institutions dedicated to cultural heritage preservation.
Xinjiang's tourism revenue reached 360 billion yuan, or about 50 billion U.S. dollars, in 2024.
"Vigorously advancing the strategy of boosting Xinjiang through tourism, the region has been continuously improving its infrastructure and seeing the rise of new business models, making it a popular destination for both domestic and international travelers," said Chen Weijun, executive vice chairman of the Xinjiang government.
From upgrading tourist facilities and opening new shopping streets to staging ethnic performances and pop concerts, it's clear that officials and businesses in Xinjiang are doing everything they can to build on the region's growing popularity.
Xinjiang sees tourism boom amid advance of economic, cultural projects
