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- From October 4–8, Daesang will showcase its Jongga and O'food brands at the K-Food Partner Country Pavilion in Cologne, Germany, engaging with global consumers
- Watch Michelin-starred chef Fabrizio Ferrari host live cooking shows featuring kimchi-infused European cuisine
SEOUL, South Korea, Sept. 29, 2025 /PRNewswire/ -- Daesang announced on the 29th that it will participate in ANUGA 2025, the world's largest food trade fair, in Cologne, Germany, from October 4 to 8. The exhibition marks an important step in its European expansion, positioning the company to pursue new growth opportunities and strengthen distribution networks.
Celebrating its 38th edition, ANUGA is recognized as the world's premier biennial food trade event. The 2025 exhibition will be the most expansive yet, with over 8,000 companies from 118 countries. Korea's selection as the official Partner Country for the first time signifies the rising global profile of K-Food.
Within the K-Food Partner Country Pavilion, organized by the Korea Food Industry Association, Daesang will showcase its heritage as a global leader in fermentation while highlighting its international food brand O'food and the world's No. 1 kimchi brand, Jongga. In the O'food and Jongga zones, visitors will experience Europe-produced Jongga Mat Kimchi, gochujang, and gochujang sauces, presented alongside traditional Korean minhwa artwork that reflects both the competitiveness of K-Food and the beauty of Korean culture.
To give buyers deeper insight into its offerings, Daesang will distribute portfolio books introducing O'food and Jongga products localized by country, together with AI-powered video content. Inspired by Daesang's corporate identity, the booth is designed as a tree branching out from its roots. Rising 5 meters high and themed "Vibrant Bloom," it is set to make a lasting impression on visitors.
To help European consumers enjoy kimchi in simple, versatile ways as part of their daily meals, Daesang will host live cooking shows. Michelin-starred chef Fabrizio Ferrari, familiar to Korean audiences from Netflix's Culinary Class Wars and JTBC's Chef & My Fridge, will craft three signature dishes: Kimchi Carbonara, Kimchi Sandwich, and Kimchi Cheesecake.
Jeong-bae Lim, CEO of Daesang, stated, "This exhibition is a golden opportunity for Daesang to strengthen its competitiveness as a global brand and expand its presence in Europe. Through continuous innovation and a rigorous localization strategy, we will elevate the value of K-Food and position the company at the forefront of the European market."
Daesang is accelerating its expansion in Europe as part of its mission to globalize K-Food. By adapting product formulations to meet regulatory requirements and introducing lineups tailored to European tastes, the company's European subsidiary recorded a 35% year-on-year sales increase in 2024. To meet surging kimchi demand, Daesang is constructing Europe's first large-scale kimchi plant, expected to produce over 3,000 tons of kimchi annually by 2030.
About Daesang Corporation
Founded in 1956, Daesang Corporation has been one of the world's largest producers of fermented food products for over 60 years, and has grown to be the global leading Korean based food company by operating global brands such as Jongga, and O'Food which provides sauce, ready-to-eat meals, and many more products. Headquartered in South Korea, the company has also manufacturing subsidiaries in United States, Poland, China, Indonesia, and Vietnam. Visit www.daesang.com/en for more information.
- From October 4–8, Daesang will showcase its Jongga and O'food brands at the K-Food Partner Country Pavilion in Cologne, Germany, engaging with global consumers
- Watch Michelin-starred chef Fabrizio Ferrari host live cooking shows featuring kimchi-infused European cuisine
SEOUL, South Korea, Sept. 29, 2025 /PRNewswire/ -- Daesang announced on the 29th that it will participate in ANUGA 2025, the world's largest food trade fair, in Cologne, Germany, from October 4 to 8. The exhibition marks an important step in its European expansion, positioning the company to pursue new growth opportunities and strengthen distribution networks.
Celebrating its 38th edition, ANUGA is recognized as the world's premier biennial food trade event. The 2025 exhibition will be the most expansive yet, with over 8,000 companies from 118 countries. Korea's selection as the official Partner Country for the first time signifies the rising global profile of K-Food.
Within the K-Food Partner Country Pavilion, organized by the Korea Food Industry Association, Daesang will showcase its heritage as a global leader in fermentation while highlighting its international food brand O'food and the world's No. 1 kimchi brand, Jongga. In the O'food and Jongga zones, visitors will experience Europe-produced Jongga Mat Kimchi, gochujang, and gochujang sauces, presented alongside traditional Korean minhwa artwork that reflects both the competitiveness of K-Food and the beauty of Korean culture.
To give buyers deeper insight into its offerings, Daesang will distribute portfolio books introducing O'food and Jongga products localized by country, together with AI-powered video content. Inspired by Daesang's corporate identity, the booth is designed as a tree branching out from its roots. Rising 5 meters high and themed "Vibrant Bloom," it is set to make a lasting impression on visitors.
To help European consumers enjoy kimchi in simple, versatile ways as part of their daily meals, Daesang will host live cooking shows. Michelin-starred chef Fabrizio Ferrari, familiar to Korean audiences from Netflix's Culinary Class Wars and JTBC's Chef & My Fridge, will craft three signature dishes: Kimchi Carbonara, Kimchi Sandwich, and Kimchi Cheesecake.
Jeong-bae Lim, CEO of Daesang, stated, "This exhibition is a golden opportunity for Daesang to strengthen its competitiveness as a global brand and expand its presence in Europe. Through continuous innovation and a rigorous localization strategy, we will elevate the value of K-Food and position the company at the forefront of the European market."
Daesang is accelerating its expansion in Europe as part of its mission to globalize K-Food. By adapting product formulations to meet regulatory requirements and introducing lineups tailored to European tastes, the company's European subsidiary recorded a 35% year-on-year sales increase in 2024. To meet surging kimchi demand, Daesang is constructing Europe's first large-scale kimchi plant, expected to produce over 3,000 tons of kimchi annually by 2030.
About Daesang Corporation
Founded in 1956, Daesang Corporation has been one of the world's largest producers of fermented food products for over 60 years, and has grown to be the global leading Korean based food company by operating global brands such as Jongga, and O'Food which provides sauce, ready-to-eat meals, and many more products. Headquartered in South Korea, the company has also manufacturing subsidiaries in United States, Poland, China, Indonesia, and Vietnam. Visit www.daesang.com/en for more information.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Daesang to Participate in ANUGA 2025, the World's Largest Food Trade Fair, Highlighting European Market Expansion
ZYT's German Office Commences Operations in January, Debuting Local Recruitment for European Push
SHENZHEN, China, Jan. 16, 2026 /PRNewswire/ -- Intelligent driving solution provider ZYT launched its commercial vehicle strategy at the "ZYT Brand Gala 2025," expanding its business from passenger car ADAS into heavy-duty truck Navigation on Highway (NOA) and unmanned logistics vehicles.
ZYT has partnered with three major Chinese OEMs — XCMG, SHACMAN, and SINOTRUK — to bring the first ZYT-powered heavy trucks to mass production in the first half of 2026. Beyond highway transport, ZYT is extending its intelligent driving capabilities to broader automated scenarios. In early 2026, the company will co-develop unmanned logistics vehicles with leading industry players, targeting automated transport in ports, industrial parks, and mines.
This move marks a natural extension of ZYT's core technical pillars: its transferable architecture, platform adaptability proven through "Equal Intelligence for ICE and EV Vehicles," and a world-class engineering system.
Leveraging Transferable Architecture for Peak Performance
ZYT is porting its mature, full-stack "Perception-Decision-Control" technology from passenger cars to commercial vehicle applications. To address the unique dynamics and operational environments of heavy-duty transport, the company remains committed to its "Stay Passionate" engineering philosophy — extracting peak performance from constrained hardware resources.
The heavy-duty truck intelligent driving system features ZYT's proprietary 1L3R7V sensor suite, powered by an SA8650 domain controller delivering 100 TOPS of computing power. At its core is ZYT's self-developed End-to-End model. Optimized for heavy-truck scenarios, the system enables Navigation on Highway (NOA), driving assistance, and active safety features across a full speed range of 0–110 km/h. Supporting diverse environments — including urban roads, expressways, and highways — the architecture establishes a robust capability for rapid technical migration across different models and scenarios.
Solving Compatibility Challenges through "Equal Intelligence for ICE and EV Vehicles"
The commercial vehicle market — spanning diesel, natural gas, pure electric, and hybrid platforms — demands exceptional system compatibility and stability. Compared to the more uniform passenger car sector, commercial fleets require intelligent driving solutions with far more rigorous universality and reliability.
Building on its "Equal Intelligence for ICE and EV Vehicles" strategy pioneered in the passenger sector, ZYT has validated its multi-platform adaptability, laying the technical foundation for its expansion into commercial vehicles.
Achieving true "Equal Intelligence for ICE and EV Vehicles" is a complex technical feat. Internal Combustion Engine (ICE) powertrains are highly non-linear and present significant thermal management challenges. ZYT specializes in delivering high-level intelligent driving functions using low-power, cost-effective chips, enhancing system stability and adaptability from the ground up.
While industry resources are largely concentrated on New Energy Vehicle (NEV) intelligence, ZYT recognizes the persistent demand for ICE vehicles in markets like Europe. Through its "Equal Intelligence for ICE and EV Vehicles" capability, ZYT provides ICE users with a smart experience on par with EVs. This offers a differentiated upgrade path for legacy automakers like Volkswagen and FAW, who maintain massive global ICE fleets.
By 2025, ZYT had already facilitated the mass production of intelligent driving features in several ICE models, proving its ability to deliver standardized, high-reliability solutions for any commercial powertrain.
Meeting Global Standards to Drive European Localization
Entering the European market with intelligent driving systems requires adherence to the highest levels of functional safety and engineering process standards. Through seven years of deep collaboration with the Volkswagen Group, ZYT has established a research and development and quality management framework that complies with international standards such as A-SPICE CL2 and ISO 26262. This robust engineering foundation serves as a key enabler of ZYT's European strategy.
In August 2025, ZYT successfully passed a third-party joint audit and obtained the relevant certifications. This system is a concrete reflection of ZYT's "Users First • Clients Empowered" philosophy and acts as a critical "passport" for entering high-standard global markets like Europe.
Building on this groundwork, ZYT is steadily advancing its European localization. Following the official launch of its European strategy during the IAA Mobility show in Munich, ZYT is positioning Germany as a key hub and has begun recruiting for local roles. Looking ahead, ZYT aims to provide European OEMs with intelligent driving systems that comply with EU regulations, while simultaneously supporting Chinese automakers in their global market entry by offering solutions ranging from L2+ to L3 and L4 levels.
Moving Toward an Era of Autonomous Mobility
As its business footprint continues to grow, ZYT officially enters a new phase of "Empowering Autonomous Mobility." Moving forward, the company will prioritize its robust engineering framework and localized capabilities as key strategic levers for long-term development. With the passenger car business as its foundation and the commercial sector as a new growth engine, ZYT remains dedicated to its mission: "Safe and Effortless Mobility for ALL."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Scales Intelligent Driving into Heavy-duty Trucks and Unmanned Logistics
