CMG's 2025 Mid-Autumn Festival Gala highlights cultural heritage through tech-enhanced performances

China Media Group (CMG)'s 2025 Mid-Autumn Festival Gala started at 20:00 Beijing Time on Monday, presenting global audiences with an audio-visual feast integrating cultural heritage and Chinese landscapes.

The annual gala broadcast, also known as "Qiuwan" in Chinese, was recorded in Deyang City of southwest China's Sichuan Province, which is home to the Sanxingdui archaeological site, hailed as one of the most significant discoveries of the 20th century. Spanning 12 square kilometers, the ruins are believed to be remnants of the Shu Kingdom, dating back 4,500 to 3,000 years.

Set against the serene beauty of the Xuanzhu Lake, the gala's main stage draws on Deyang's natural landscape, where misty mountains and shimmering waters create a poetic, dreamlike atmosphere.

Inspired by this rich heritage, the gala integrates elements from Sanxingdui into its performances, featuring imaginative interactions between humanoid robots and bronze relics. The result is an immersive experience that bridges ancient civilization and modern technology, showcasing both China's cultural depth and its innovative spirit.

This year's gala unfolds in three chapters incorporating innovative narrative formats, such as outdoor filming and micro-documentaries, to enhance its audiovisual effects.

The gala is now available on various China Central Television (CCTV) channels and other new media platforms.

The Mid-Autumn Festival falls on the 15th day of the eighth month on the Chinese lunar calendar. It is one of the most important holidays and celebrations in Chinese culture, symbolizing family reunion, wholeness and gratitude for the harvest. This year, the festival fell on Monday (October 6).

CMG's 2025 Mid-Autumn Festival Gala highlights cultural heritage through tech-enhanced performances

CMG's 2025 Mid-Autumn Festival Gala highlights cultural heritage through tech-enhanced performances

CMG's 2025 Mid-Autumn Festival Gala highlights cultural heritage through tech-enhanced performances

CMG's 2025 Mid-Autumn Festival Gala highlights cultural heritage through tech-enhanced performances

Over 190,000 overseas buyers had pre-registered for the 139th China Import and Export Fair, widely known as the Canton Fair, by Monday, signaling robust global interest ahead of the event's opening.

Around 140,000 of the total pre-registered overseas buyers are from Belt and Road partner countries and regions. In addition to the strong interest from individual registrants, high-level corporate and institutional engagement remains robust. A total of 286 leading purchasing enterprises have confirmed their attendance, while 146 overseas industrial and commercial institutions are planning to bring delegations to the event.

Established in 1957, the Canton Fair is held every spring and autumn in Guangzhou, south China's Guangdong Province. As the longest-running comprehensive international trade event in China, it is widely regarded as a barometer of China's foreign trade. It has been successfully held for 138 sessions and has helped establish trade relations with more than 229 countries and regions around the world.

The upcoming 139th edition is scheduled to take place from April 15 to May 5, 2026.

Over 190,000 overseas buyers pre-register for 139th Canton Fair