CMG's 2025 Mid-Autumn Festival Gala highlights cultural heritage through tech-enhanced performances

China Media Group (CMG)'s 2025 Mid-Autumn Festival Gala started at 20:00 Beijing Time on Monday, presenting global audiences with an audio-visual feast integrating cultural heritage and Chinese landscapes.

The annual gala broadcast, also known as "Qiuwan" in Chinese, was recorded in Deyang City of southwest China's Sichuan Province, which is home to the Sanxingdui archaeological site, hailed as one of the most significant discoveries of the 20th century. Spanning 12 square kilometers, the ruins are believed to be remnants of the Shu Kingdom, dating back 4,500 to 3,000 years.

Set against the serene beauty of the Xuanzhu Lake, the gala's main stage draws on Deyang's natural landscape, where misty mountains and shimmering waters create a poetic, dreamlike atmosphere.

Inspired by this rich heritage, the gala integrates elements from Sanxingdui into its performances, featuring imaginative interactions between humanoid robots and bronze relics. The result is an immersive experience that bridges ancient civilization and modern technology, showcasing both China's cultural depth and its innovative spirit.

This year's gala unfolds in three chapters incorporating innovative narrative formats, such as outdoor filming and micro-documentaries, to enhance its audiovisual effects.

The gala is now available on various China Central Television (CCTV) channels and other new media platforms.

The Mid-Autumn Festival falls on the 15th day of the eighth month on the Chinese lunar calendar. It is one of the most important holidays and celebrations in Chinese culture, symbolizing family reunion, wholeness and gratitude for the harvest. This year, the festival fell on Monday (October 6).

CMG's 2025 Mid-Autumn Festival Gala highlights cultural heritage through tech-enhanced performances

CMG's 2025 Mid-Autumn Festival Gala highlights cultural heritage through tech-enhanced performances

CMG's 2025 Mid-Autumn Festival Gala highlights cultural heritage through tech-enhanced performances

CMG's 2025 Mid-Autumn Festival Gala highlights cultural heritage through tech-enhanced performances

China on Friday sent a sea-launched rocket from the waters near the eastern province of Shandong, placing a group of satellites into planned orbit.

The commercial rocket, CERES-1 Y7, blasted off at 04:10 (Beijing Time), carrying the satellites belonging to the Tianqi constellation. The Taiyuan Satellite Launch Center conducted this offshore mission.

China's commercial rocket launches new satellites from sea