iQIYI International Hosts iJOY 2026 Thailand, as 'Running Man Thailand', Produced with SBS Studio Prism, Makes Its Debut

SINGAPORE, Nov. 9, 2025 /PRNewswire/ -- iQIYI, Asia's leading streaming platform, hosted the "iJOY 2026 Thailand" event in Bangkok, reviewing its annual achievements in the Thai market while unveiling its upcoming content strategy, upcoming C-Dramas, local Thai originals, and variety programs. As the new iQIYI International Global Ambassador, Esther Yu made a surprise appearance with co-stars He Yu and Thai actor Mike Wu to introduce "Speed and Love",  the new flagship drama under iQIYI's Heartbeat Theater. The main cast and production team of "Running Man Thailand," co-developed by iQIYI and Korea's SBS, also attended the event, drawing major attention.

Yang Xianghua, President of iQIYI Movie and Overseas Business Group, noted in his keynote speech that iQIYI Thailand achieved significant year-on-year growth in both membership and revenue so far in 2025, with Thailand becoming the top-grossing overseas market. Over 40 Thai dramas launched on iQIYI Thailand this year, many of which were iQIYI originals. In 2026, iQIYI plans to further increase its investment in Thailand and aims to double the number of its original Thai dramas, while advancing the "iQIYI Starship Program" to bring Chinese and Thai artists to other international markets, and co-developing premium productions with leading local studios.

At the event, iQIYI International unveiled its 2026 lineup of major C-Dramas, including "The Legend of Rosy Clouds," "How Dare You!?", "Fate Chooses You," "Southern Anecdote", "Overdo", and "Chasing Jade", covering genres from period fantasy to romance, suspense, and adventure. Among them, "Fate Chooses You" is directed by Guo Hu and stars Ren Jialun and Wang Herun, telling the fantasy love story of a cursed war spirit reborn to join forces with a cultivator in pursuit of redemption. "How Dare You!?", starring Wang Churan and Cheng Lei, is adapted from Qi Yingjun's popular novel and stands out for its comedic fusion of time-travel and modern workplace themes.

As the new flagship drama under iQIYI's Heartbeat Theater, "Speed and Love" stars Esther Yu, He Yu, and Mike Wu appeared on stage to promote both the drama and iQIYI International's Double 11 membership campaign. "Speed and Love" centers on racing and personal growth, exploring themes of trust, ambition, and self-discovery.

Li Kaichen, Vice President of iQIYI and Head of APAC and MENA, announced Esther Yu as the new iQIYI International Global Ambassador, following Bai Lu and Chen Zheyuan. As part of the "iQIYI Starship Program," she will join multiple cross-border activities to advance the global reach of Chinese-language entertainment. Set across China and Thailand.

In the local originals segment, iQIYI announced its 2026 Thai content lineup, created in collaboration with top local studios including GMMTV, Mandee Work, Idol Factory, Copy A Bangkok and others. The lineup includes titles such as "Burnout Syndrome," "Duang with You," "Peach Lover," and the "4 Elements" series among others. The "Interminable" premiered on November 7. The main cast and production team of "Unknown Lovers," "Lust," "GELBOYS 2," "Identity Zero," and the "188 Series"  also appeared on stage to present their dramas and share insights from behind the scenes.

Another highlight was "Running Man Thailand," jointly produced by iQIYI and Korea's SBS Studio Prism. The show features seven popular Thai celebrities — Daou, Nunew, Phuak, Oat Pramote, Ink Waruntorn, Jeff Satur, and Tay Tawan — as the main cast, and is expected to begin filming at the end of 2025 with a 2026 premiere. The main cast and producers made their debut appearance at the event, showcasing iQIYI's expanding footprint in global entertainment collaboration.

Through iJOY 2026 Thailand, iQIYI reaffirmed its long-term commitment to innovation and cross-border creativity, reinforcing its role as a driving force in shaping Asia's entertainment ecosystem and expanding the global influence of Chinese-language content.

 

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iQIYI International Hosts iJOY 2026 Thailand, as 'Running Man Thailand', Produced with SBS Studio Prism, Makes Its Debut

iQIYI International Hosts iJOY 2026 Thailand, as 'Running Man Thailand', Produced with SBS Studio Prism, Makes Its Debut

iQIYI International Hosts iJOY 2026 Thailand, as 'Running Man Thailand', Produced with SBS Studio Prism, Makes Its Debut

iQIYI International Hosts iJOY 2026 Thailand, as 'Running Man Thailand', Produced with SBS Studio Prism, Makes Its Debut

SINGAPORE, May 20, 2026 /PRNewswire/ -- WisPaper, an AI-powered academic research platform, today highlighted how AI systems are beginning to influence the earliest stages of scientific exploration. As research fields become increasingly interdisciplinary and publication volumes continue to expand, researchers are placing greater emphasis on tools that can help them navigate unfamiliar domains and identify relevant directions more efficiently.

The Growing Complexity of Research Discovery

Early-stage research often involves exploring broad questions, identifying emerging themes, and understanding how ideas connect across multiple disciplines. This process can require extensive reading, repeated searching, and manual comparison of papers before researchers develop a clear view of a field.

Traditional academic search systems are effective at retrieving documents, but researchers frequently face challenges when trying to explore conceptual relationships, evolving terminology, or loosely connected areas of study.

As scientific knowledge grows more fragmented and specialized, the operational cost of exploration is also increasing.

AI-Assisted Topic Exploration

WisPaper is designed to support literature analysis and research discovery through AI-assisted retrieval and semantic understanding workflows. Its Scholar Agent allows users to search using natural-language research questions and supports filtering based on research intent rather than keyword matching alone.

The platform also includes tools for paper organization, citation management, annotations, and AI-powered feeds that track developments related to selected research interests.

By combining retrieval, filtering, and ongoing literature monitoring within a unified workflow, the system is intended to help researchers move more efficiently through the exploratory phase of research.

Supporting Faster Knowledge Navigation

As AI research systems continue to evolve, many platforms are focusing less on simple document access and more on helping researchers interpret and organize information at scale.

WisPaper reflects this broader transition by emphasizing semantic discovery and workflow continuity during early-stage scientific investigation.

In increasingly complex research environments, reducing the friction involved in finding and evaluating relevant knowledge may play an important role in how researchers generate new questions and explore emerging areas of inquiry.

About WisPaper
WisPaper is an AI-powered academic research agent designed as a full-stack research accelerator. It supports literature retrieval, analysis, experiment design, execution, and paper writing within a unified workflow, helping researchers manage complex scientific tasks more efficiently across disciplines. For more information, visit https://wispaper.ai/?utm_source=news.

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WisPaper Examines How AI Is Changing Early-Stage Scientific Exploration