Aprimo Recognized as a Leader Again in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management

CHICAGO--(BUSINESS WIRE)--Nov 10, 2025--

Aprimo, named a leader in digital asset management (DAM) and content operations, today announced that it has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms. Aprimo has now been positioned in a Leaders Quadrant in every iteration of this report. In the 2025 report, the company is also ranked furthest for “Ability to Execute.”

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251107814098/en/

Aprimo believes this acknowledgment reflects its ongoing success in helping global enterprises achieve measurable value through an AI-powered platform that unifies strategy, execution, and performance across the content ecosystem.

Aprimo’s unified content operations platform, extensive AI-driven capabilities, and enterprise-grade compliance features continue to set the standard for how global brands manage and scale digital content.

“We feel being named a Leader again by Gartner reflects our customers’ success and Aprimo’s relentless innovation in helping enterprises accelerate content velocity,” said Erik Huddleston, CEO of Aprimo. “Ranking furthest on ‘Ability to Execute’ reinforces what our clients already experience every day. We believe Aprimo delivers tangible outcomes, transforming how teams collaborate, automate, and govern their content operations globally.”

Driving Results Through Innovation

Aprimo continues to deliver exemplary innovation using AI and automation including:

AI Where It Counts: Market-leading Generative AI-powered AI search, Predictive Metadata, and content reviews

AI-Driven Personalization: The Content Intelligence module and AI Agent Architecture use behavioral modeling and real-time scoring to automate workflows and deliver dynamic, relevant content.

Intelligent Organization and Search: AI-powered enrichment, Enhanced Captioning, OCR, and visual search make assets instantly discoverable and reduce manual effort across teams.

Commitment to Customer Success

Aprimo continues to drive measurable customer outcomes across multiple industries and regions. Global brands rely on Aprimo to streamline campaign execution, ensure compliance, and deliver personalized digital experiences at scale.

Read the Full Report

A complimentary copy of the 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms is available for download here [https://go.aprimo.com/reports/gartner-dam-magic-quadrant]

Gartner, Magic Quadrant for Digital Asset Management Platforms, Tia Smart, Rene Cizio, Aparajita Mazumdar, Serena Mushigo, Karen Lee, 04 November 2025.

Gartner, Critical Capabilities for Digital Asset Management Platforms, Rene Cizio, Tia Smart, Aparajita Mazumdar, Serena Mushigo, Karen Lee, 5 November 2025.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Aprimo has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management (DAM) Platforms. See why, what it means, and what’s next.

ATLANTA--(BUSINESS WIRE)--Apr 1, 2026--

Carter’s Inc. (NYSE:CRI) and the Umbro brand are bringing the world’s game to its smallest fans. Today, the two heritage brands announced a limited-edition collaboration inspired by the world’s most popular sport, launching April 6.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260401400553/en/

Timed to the growing excitement around global soccer, the Carter’s x Umbro collection celebrates the energy of the beautiful game through the eyes of its youngest fans as they witness one of the biggest moments in international sports.

Rooted in Carter’s purpose to embrace the wonder of childhood and the Umbro brand’s deep soccer heritage, the collection blends thoughtful functionality with sport-inspired design. Soft, flexible fabrics, easy-on silhouettes, and durable construction support movement, independence, and everyday play.

“This collaboration is about experiencing the world’s game through the eyes of kids,” said Sarah Crockett, Chief Marketing Officer at Carter’s. “Soccer is one of those rare moments that brings families together across cultures and generations. We wanted to create something that captures that energy and helps even the youngest fans feel part of the excitement.”

Designed for first steps, first goals, and big dreams, the collection features country-inspired kits from legendary football nations including Argentina, Brazil, Canada, England, France, Germany, Spain, and the United States.

Available in sizes newborn to 14, the collection retails for $24 - $28 and includes:

“Umbro has always been rooted in the culture and pride of the world’s game,” said Andie Lipton, Senior Vice President of Marketing, Creative & Communications at Iconix International. “Partnering with Carter’s lets us bring that legacy to the next generation of fans in a way that feels authentic and fun for families.”

The collection will be available starting April 6 at Carter’s retail stores nationwide and online at Carters.com.

About Carter’s, Inc.

Carter’s, Inc. is North America’s largest and most-enduring apparel company exclusively for babies and young children. The Company’s core brands are Carter’s and OshKosh B’gosh, iconic and among the sector’s most trusted names. These brands are sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico, and online at www.carters.com, www.oshkosh.com, www.cartersoshkosh.ca, and www.carters.com.mx. Carter’s also is the largest supplier of baby and young children’s apparel to North America’s biggest retailers. The Company’s Child of Mine brand is available exclusively at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon.com. The Company’s emerging brands include Little Planet, crafted with organic fabrics and sustainable materials, Otter Avenue, a toddler-focused apparel brand, and Skip Hop, baby essentials from tubs to toys. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.

About Umbro

About Umbro: True passion for sports has been running through Umbro’s DNA since 1924. As early as the 1950s we partnered with leading sports experts to create the perfect garment and today we carry this ethos into sports culture, fusing heritage with trend, and the pitch with the street.

Local soccer team wears new Carter’s x Umbro collection