Rebellions Appoints Industry Veteran Marshall Choy as Chief Business Officer to Drive Global Expansion
SEOUL, South Korea, Nov. 12, 2025 /PRNewswire/ -- Rebellions, Asia's fastest-growing AI inference chip company, today announced the appointment of Marshall Choy as Chief Business Officer. An industry veteran based in Silicon Valley with more than two decades of experience in enterprise systems and AI, Choy will lead Rebellions' newly established U.S entity and global business including go-to-market initiatives to accelerate commercialization and market adoption of its AI inference solutions.
Choy's appointment to this new leadership role comes as Rebellions enters its next phase of global growth, expanding its presence in APAC, Middle East, and North America. He will lead organizations that are responsible for shaping strategic alliances and business models that connect Rebellions' cutting-edge technology with the world's growing demand for efficient and scalable AI infrastructure.
Choy brings over 20 years of experience and leadership in product strategy, go-to-market, and enterprise systems. At SambaNova Systems, he led global teams across product management, sales and marketing, most recently serving as Chief Customer Officer. Prior to SambaNova, he held senior leadership roles at Oracle and Sun Microsystems, including serving as Vice President of Systems Product Management and Solutions Engineering at Oracle, while he drove product and solutions strategy across hardware, software and cloud.
Additionally, Jennifer Glore has been appointed Executive Vice President of Product Management to lead alignment across Rebellions' development teams and end users to drive delivery of customer-centric products and solutions. Glore has a proven track record of building high-performance teams and delivering customer-focused products and solutions across diverse and complex global markets.
As part of this expansion, Rebellions has officially opened its U.S. entity. The new entity will serve as the company's North American hub, focusing on business development, strategic partnerships, and customer engagement. Choy will lead Rebellions' initiatives in the U.S market to strengthen the company's presence and build long-term customer relationships in the region.
"We are delighted to welcome Marshall Choy and Jennifer Glore to Rebellions as we take the next step in our global expansion," said Sunghyun Park, CEO of Rebellions. "With our recent global funding success and partnerships with leading technology players, our Chief Business Officer, Marshall Choy's deep expertise in AI infrastructure and business strategy will make a significant impact as we scale globally, particularly as we strengthen our presence in the U.S. market"
"I am honored and excited to join Rebellions at this critical time in the company's growth, as they have become one of the most prominent AI innovators in the world," said Marshall Choy, Chief Business Officer of Rebellions. "Rebellions' strategic vision and thoughtful product philosophy deeply resonate with me, and I look forward to working with this winning team to expand its global presence to help shape the future of AI."
About Rebellions
Rebellions is an AI semiconductor and software company powering the next generation of large-scale inference. Building on the proven mass production and deployment of its first-generation ATOM, Rebellions now delivers energy-efficient AI infrastructure at scale with its flagship REBEL-Quad, featuring chiplet architecture and massive HBM3E memory paired with a flexible software stack that enables ease of use, performance, and efficiency in serving open source frontier and reasoning models at data center scale. Strengthened by strategic support from leaders across the semiconductor and AI infrastructure value chain, Rebellions is positioned to scale globally.
Visit us on the Web at Rebellions.ai, follow us on LinkedIn, engage us on X
Press Contact: Jeongin Kim jeongin.kim@rebellions.ai
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Rebellions Accelerates Global Expansion and Strengthens Customer-centric Strategy with Significant Executive Appointments
Rebellions Accelerates Global Expansion and Strengthens Customer-centric Strategy with Significant Executive Appointments
NEW YORK, Feb. 8, 2026 /PRNewswire/ -- WePlay, a leading global social entertainment platform, today officially announced a strategic partnership with "The Little Prince," a French literary classic IP, to launch a special Valentine's Day themed collaborative activity. The campaign will run from February 7 to February 14, featuring innovative gameplay mechanics, limited-edition gifts, and emotional interaction systems designed to deliver a cultural feast that blends literary classics with modern social entertainment for young users across North America.
A Cultural Collision Across the Atlantic: Classic Literature Meets Social Entertainment
"The Little Prince" is a novella created by French writer and military pilot Antoine de Saint-Exupéry in 1943. Since its publication, it has become one of the world's best-selling literary works, with sales exceeding 140 million copies. The work has been translated into over 650 languages and dialects, making it the second-most published book globally, surpassed only by the Bible. It enjoys a broad readership across America, Europe, and worldwide, particularly beloved by Gen-Z and young adults. 2026 marks the 80th anniversary of "The Little Prince's" publication in France. WePlay has chosen this momentous occasion to launch this collaborative activity. The goal is to deeply integrate the novel's core philosophy of "taming creates bonds" with modern social entertainment scenarios, providing global young users with a Valentine's Day experience that is both culturally rich and entertainingly valuable.
Customized Gameplay Design: Reinventing Valentine's Day Social Expression
This WePlay Valentine's Day special activity features multi-layered, multi-dimensional interactive gameplay with the core objective of ensuring every user's love story is seen, celebrated, and permanently commemorated. Key Features Include:
- Customized Recharge Incentives & Growth Multiplier System: Offering 30% additional recharge bonuses while providing doubled charm and growth point rewards.
- Valentine's Day Limited-Edition Luxury Rings: Launching specially designed, visually stunning Valentine's Day exclusive rings with dazzling effects.
- Little Prince Co-branded Gifts & Rare Items: Collaboratively designed a series of co-branded gifts and props that blend classic elements from the novel—roses, Planet B-612, and foxes. Each item carries emotional symbolism from the Little Prince story.
- CP Couple-Exclusive Benefits & Proposal Mechanics: Lowering the threshold for using the platform's proposal feature while offering super-value rewards to couples who have established CP relationships and meet consumption targets.
- Ring Discounts & Limited-Time Promotions: Multiple ring options featuring special promotional pricing during the activity period, encouraging users to express emotional commitment through virtual jewelry "gifting."
WePlay's North American Market Position & Global Strategy
WePlay is the flagship global next-generation social entertainment platform under WEJOY PTE. LTD., headquartered in Singapore. Since its launch, WePlay has established a robust user base across multiple global regions including North America, Europe, Asia-Pacific, and the Middle East. According to official data, WePlay has accumulated over 800 million downloads with monthly active users in the millions, establishing itself as a leading choice for young global users' social entertainment. In the American market, WePlay has secured a significant position in the App Store and Google Play's social entertainment category thanks to its "low-barrier entry, high immersion, strong social" characteristics. The user base primarily consists of 18-25-year-old young social entertainment users. WePlay's global IP strategy has already achieved several success cases. Previously, the platform collaborated with renowned IPs including "Care Bears," "Chibi Maruko-chan," and "Kumamon." Each collaboration effectively elevated the platform's brand perception and user stickiness. This partnership with "The Little Prince" marks a further breakthrough in both "selecting classic IPs with global cultural influence" and "innovative gameplay design."
Why "The Little Prince"? Why Valentine's Day?
Alan Smith, WePlay's North American market director, stated in an interview: "The Little Prince is a work with trans-generational, trans-gender, and trans-cultural resonance globally. At its core, it's about 'connection'—the deep spiritual linkage between people, which aligns perfectly with WePlay's mission to 'bring joy and friendship to young people worldwide.'" Alan further explained: "In the North American market, Gen Z and young millennial users increasingly seek product experiences that are 'warm' and 'culturally deep.' Purely functional innovations and price advantages are no longer sufficient to win their hearts. We believe that by introducing classic IPs with global resonance points and fusing their philosophical cores with social interaction mechanisms, we can elevate virtual entertainment into an 'emotional expression vehicle' and a 'mode of cultural participation.' Valentine's Day itself is inherently about being 'seen' and 'celebrated,' and WePlay's social mechanics are perfectly positioned to deliver exactly this."
WePlay's Future Roadmap
WePlay has announced that this collaboration with "The Little Prince" will set a new benchmark for the platform's global IP strategy. Going forward, WePlay plans to:
About WePlay
WePlay is a global next-generation social entertainment platform under WEJOY PTE. LTD., headquartered in Singapore. The platform integrates gaming, voice interaction, party entertainment, and various other functions, with the mission to "Bring joy and friends to young people around the world," committed to "Bring people together through games, lead the trend of global online social entertainment." WePlay has become the preferred social entertainment app for global young users through its innovative gameplay, immersive social experiences, and warm community culture. The platform consistently adheres to a product philosophy of "quality first, innovation-driven, cultural depth," collaborating with globally renowned IPs to deliver interactive experiences that are both entertainingly valuable and culturally meaningful.
Platform Features:
- Innovative combination of voice social communication and gamified interaction
- Hit games including 《Who's the Spy》, 《Guess My Drawing》, 《Mic Grab》, and more
- Immersive social experiences combining online and offline elements
About WEJOY PTE. LTD.
WEJOY PTE. LTD. is an internet company based in Singapore, founded on October 23, 2020. As a company with a global vision and innovative spirit, we are dedicated to expanding in the social and gaming business sectors worldwide. We focus on the development and operation of social board games and casual games, with a particular emphasis on creating innovative and engaging gaming experiences that connect people around the world. Currently, we are actively expanding into international markets, and in the future, we aim to make a significant impact on the global stage.
Media Contact
Company Name: WEJOY PTE. LTD.
Contact Person: Bryant
Email: bryant@wejoysg.com
WePlay Official Website: https://weplayapp.com/
WeJoy Official Website: https://wejoyhub.com/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
WePlay Teams Up with "The Little Prince" to Launch 2026 Valentine's Day Special Activity, Creating a Romantic Social Media Feast for Young Americans
