China Media Group (CMG) released its multimedia broadcasting plan for the 2026 Milan-Cortina Winter Olympics at an event in Beijing on Monday.
During the Games, CMG will operate an integrated broadcasting matrix across three sports TV channels, new media platforms, and radio frequencies, aiming to offer the widest coverage, air the most events, and reach the largest viewership.
Temporary studios will be set up at the Milan Cathedral and the Livigno snow sports venue, blending Italy's rich cultural heritage with the world's passion for winter sports.
The event highlighted key CMG programs for the 2026 Winter Olympics, including "Milan Morning News" and "Milan Frontline".
It also featured presentations from corporate executives who shared their experiences in applying core technologies and innovative solutions through collaborations with CMG during major sports events.
"We have provided green, low-carbon, and energy-efficient solutions for Nordic countries such as Norway and Denmark. By integrating our advanced products into Winter Olympics scenarios, we can connect with audiences on a deeper level. Through cooperation with CMG and the Winter Olympics, we hope consumers worldwide can feel the warmth of Chinese manufacturing," said Zhu Lei, vice president of Gree Electric Appliances Inc., China's leading home appliances manufacturer.
"We very much hope that through a top-level media platform like CMG, we can convey our corporate spirit and tell to the world stories about China's dairy industry's pursuit of green development and fostering of new quality productive forces. Working together with CMG, we aim to tell China's stories well audiences around the world," said Wei Wei, general manager of Marketing Resource Management at China Mengniu Dairy Company Limited, China's leading dairy manufacturer.
CMG has signed a long-term Olympic copyright agreement with the International Olympic Committee for the Olympic Games from 2026 to 2032, officially becoming the exclusive broadcaster for the Chinese mainland and the Macao Special Administrative Region for the new cycle.
As an authorized broadcaster for the 2026 Milan-Cortina Winter Olympics, CMG plans to integrate cutting-edge technologies, including AI and 8K ultra-high-definition broadcasting, into live coverage and signal production, offering audiences worldwide an immersive and unforgettable Olympic experience.
CMG unveils 2026 Milano-Cortina Winter Olympics broadcasting plan
Chinese Foreign Minister Wang Yi said on Tuesday that mediation efforts of the Pakistani side regarding the Middle East tensions are in the common interests of all parties.
Wang, also a member of the Political Bureau of the Communist Party of China Central Committee, made the remarks in his talks with Pakistani Deputy Prime Minister and Foreign Minister Mohammad Ishaq Dar in Beijing.
During their talks, the two sides exchanged views on current international issues and regional conflicts.
Wang welcomed the visit of the Pakistani side to Beijing for discussion on easing tensions in the Middle East, just after its holding of a quadrilateral foreign ministers' meeting in Islamabad.
He said China supports and looks forward to Pakistan playing a unique and important role in easing the situation and resuming peace talks. This process is no easy task, and Pakistan's mediation efforts are in line with the common interests of all parties, Wang added.
He noted China is willing to make joint efforts with Pakistan to end the hostilities as soon as possible, create opportunities for peace and open the window for peace talks.
On bilateral ties, Wang said this year marks the 75th anniversary of the establishment of diplomatic relations between China and Pakistan, calling on both sides to implement the important consensus reached by the leaders of the two countries and constantly advance the building of a China-Pakistan community with a shared future.
For his part, Dar said the Pakistan-China friendship is precious and deeply rooted in people's hearts, adding that Pakistan is willing to work with China to promote the continuous development of the all-weather strategic cooperative partnership between the two countries.
Dar thanked China for supporting Pakistan's mediation of the situation in Iran, adding that the current conflict has disrupted international energy supplies and caused heavy damage to developing countries.
Noting that solutions can only be found through negotiation, Dar said Pakistan is willing to strengthen communication and coordination with China to push all parties to start peace talks as soon as possible and restore regional peace.
The two sides also put forward a five-point initiative for restoring peace and stability in the Gulf and the Middle East region:
I. Immediate cessation of hostilities: China and Pakistan call for immediate cessation of hostilities and utmost efforts to prevent the conflict from spreading. Humanitarian assistance must be allowed to all war-affected areas.
II. Start of peace talks as soon as possible. Sovereignty, territorial integrity, national independence and security of Iran and the Gulf states should be safeguarded. Dialogue and diplomacy is the only viable option to resolve conflicts. China and Pakistan support the relevant parties in initiating talks, with all parties committing to peaceful resolution of disputes, and refraining from the use or the threat of use of force during peace talks.
III. Security of nonmilitary targets. The principle of protecting civilians in military conflict should be observed. China and Pakistan call on parties to the conflict to immediately stop attacks on civilians and nonmilitary targets, and fully adhere to International Humanitarian Law, and stop attacking important infrastructure, including energy, desalination and power facilities, and peaceful nuclear infrastructure, such as nuclear power plants.
IV. Security of shipping lanes. The Strait of Hormuz, together with its adjacent waters, is an important global shipping route for goods and energy. China and Pakistan call on the parties to protect the security of ships and crew members stranded in the Strait of Hormuz, allow the early and safe passage of civilian and commercial ships, and restore normal passage through the Strait as soon as possible.
V. Primacy of the United Nations Charter. China and Pakistan call for efforts to practice true multilateralism, to jointly strengthen the primacy of the United Nations, and to support the conclusion of an agreement for establishing a comprehensive peace framework and realizing lasting peace based on the purposes and principles of the UN Charter and international law.
Pakistan's mediation efforts in common interests of all parties: Chinese FM
Pakistan's mediation efforts in common interests of all parties: Chinese FM
