CMG unveils 2026 Milano-Cortina Winter Olympics broadcasting plan

China Media Group (CMG) released its multimedia broadcasting plan for the 2026 Milan-Cortina Winter Olympics at an event in Beijing on Monday.

During the Games, CMG will operate an integrated broadcasting matrix across three sports TV channels, new media platforms, and radio frequencies, aiming to offer the widest coverage, air the most events, and reach the largest viewership.

Temporary studios will be set up at the Milan Cathedral and the Livigno snow sports venue, blending Italy's rich cultural heritage with the world's passion for winter sports.

The event highlighted key CMG programs for the 2026 Winter Olympics, including "Milan Morning News" and "Milan Frontline".

It also featured presentations from corporate executives who shared their experiences in applying core technologies and innovative solutions through collaborations with CMG during major sports events.

"We have provided green, low-carbon, and energy-efficient solutions for Nordic countries such as Norway and Denmark. By integrating our advanced products into Winter Olympics scenarios, we can connect with audiences on a deeper level. Through cooperation with CMG and the Winter Olympics, we hope consumers worldwide can feel the warmth of Chinese manufacturing," said Zhu Lei, vice president of Gree Electric Appliances Inc., China's leading home appliances manufacturer.

"We very much hope that through a top-level media platform like CMG, we can convey our corporate spirit and tell to the world stories about China's dairy industry's pursuit of green development and fostering of new quality productive forces. Working together with CMG, we aim to tell China's stories well audiences around the world," said Wei Wei, general manager of Marketing Resource Management at China Mengniu Dairy Company Limited, China's leading dairy manufacturer.

CMG has signed a long-term Olympic copyright agreement with the International Olympic Committee for the Olympic Games from 2026 to 2032, officially becoming the exclusive broadcaster for the Chinese mainland and the Macao Special Administrative Region for the new cycle.

As an authorized broadcaster for the 2026 Milan-Cortina Winter Olympics, CMG plans to integrate cutting-edge technologies, including AI and 8K ultra-high-definition broadcasting, into live coverage and signal production, offering audiences worldwide an immersive and unforgettable Olympic experience.

CMG unveils 2026 Milano-Cortina Winter Olympics broadcasting plan

A Chinese mainland spokesperson on Wednesday slammed Taiwan leader Lai Ching-te over his latest remarks on cross-Strait relations, accusing him of promoting secessionism and escalating tensions across the Taiwan Strait.

Chen Binhua, spokesperson for the Taiwan Affairs Office of the State Council, said in a press release that Lai's speech marking his second anniversary in office was "filled with lies and deception, hostility and confrontation."

Chen accused Lai of stubbornly adhering to a secessionist stance in pursuit of "Taiwan independence," while exaggerating the so-called threats from the mainland and intensifying confrontation across the Strait.

Lai played an old trick of advocating the secessionist agenda on one hand and, on the other, calling insincerely for dialogue and exchanges with the mainland, attempting to mislead people in Taiwan and deceive the international community, he said.

Chen said that these common tricks have been seen through by more and more Taiwanese people. Their deceptive and provocative actions will be met with firm opposition from compatriots on both sides and the international community, and are doomed to fail.

Reaffirming the mainland's position on the Taiwan question, Chen said Taiwan has never been a country, is not one now, and will never become one in the future.

He described the Taiwan question as a historical issue left over from a Chinese civil war in the 1940s.

No election result in Taiwan could alter the fact that Taiwan is part of China or sever the historical and legal bonds linking the two sides of the Strait, according to Chen.

The mainland would never allow any person or force to pursue secessionist activities under any pretext, he added.

Calling secessionists "the chief culprit" who undermines cross-Strait peace, Chen said the mainland would continue to uphold the one-China principle and the 1992 Consensus, unite broadly with Taiwan compatriots, combat secessionist activities, and safeguard peace and stability across the Strait.

Central government spokesperson refutes Lai Ching-te's latest remarks, warns against secessionist moves