SINGAPORE, Dec. 5, 2025 /PRNewswire/ -- Kayou, one of the world's fastest-growing collectibles and pop culture brands, made its remarkable consumer-facing approach at Singapore Comic Con (SGCC) 2025, reinforcing its commitment to expanding distribution reach and building localized fan communities across Southeast Asia.
Extending the theme "KAYOU COLLECTIBLES, HERE FOR THE SUPERFANS," the brand showcased an immersive, fan-first environment featuring global artists and regional esports talent—including Brenda Hickey, illustrator of My Little Pony official comic books; celebrated artist Zeen Chin; illustrator Hendry Prasetya; and Mobile Legends: Bang Bang pros RRQ Banana and Letda Hyper. Live signings, interactive showcases, and the launch of the new artist-collaboration IP "SKEEN" highlighted Kayou's focus on blending global content with local fan culture.
Kayou's booth offered a multi-IP experience built around My Little Pony, Naruto, Harry Potter, Mobile Legends: Bang Bang, and Free Fire, creating a dynamic space where fans could engage through art, esports, and collectibles.
The activation comes as Kayou continues to broaden its physical retail presence across the region. Since entering the Southeast Asian market, Kayou has established a network of over thousands retail touch points across Indonesia, Malaysia, Singapore, and Vietnam, supported by more than 20 local distribution partners.
"We're here to grow together with our channel partners and build lasting fan communities rooted in local culture," Kayou Oversea Commercial Head said "By expanding our distribution network and creating relevant, engaging content, we're making it easier for fans to access the brands they love—while bringing new energy to the collectibles category."
Moving forward, Kayou will continue to extend its retail footprint and deepen collaboration with distributors across Southeast Asia, enabling wider product accessibility and fostering shared fan-discussion circles. Through a continued focus on locally resonant IP and fan-centric activations, Kayou aims to strengthen its role as a bridge between global pop culture and Southeast Asia's vibrant collector community.
About Kayou
Kayou is China's leading trading card and pan-entertainment product company, named in the Hurun Global Unicorn Index 2025. With a portfolio of nearly 100 licensed IPs across animation, entertainment, and pop culture, Kayou aims to become the world's leading curator of premium collectibles and pop culture experiences. The brand continues to create meaningful connections for fandoms worldwide through scalable innovation and immersive storytelling. For more information, visit www.kayouofficial.com and follow @kayousea on Instagram and @kayou_sea on TikTok.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kayou Debuts at Singapore Comic Con 2025, Deepening Distribution Network and Fan Community Building Across Southeast Asia
SINGAPORE, April 2, 2026 /PRNewswire/ -- For decades, beer ads have belonged to the big guys, million-dollar productions, glossy beaches and celebrity cameos that cost more than a craft brewery makes in a year. For independent brewers like Brewlander, it was never a fair fight. Until now.
With the rise of text-to-video AI like Sora and Qwen 2.5, the rules have changed. Today, anyone with a keyboard can make an epic film without spending a cent. So Brewlander decided to do just that.
To show how Brewlander is the beer that invests in the beer, the brand didn't film commercials, it printed them. Posters, billboards, magazines, all featuring detailed AI prompts that anyone could type in to instantly generate over-the-top beer ads. The kind of ads independent brewers were never supposed to afford.
Examples included:
"Surfers ride black sea horses through an underwater world of neon coral reefs, past glowing jellyfish, raising their ice-cold Brewlanders."
"A colossal Brewlander bottle floats in a galaxy of bubble-planets and star-balls."
To make it even more rewarding, fans who generated their own Brewlander ads received exclusive discounts on the beer.
At the end of the day, the message was a brilliant move: Brewlander doesn't invest in million-dollar commercials, it invests in what matters: the beer itself.
About Brewlander
Brewlander was born out of John's passion for homebrewing (and his online moniker on brewing forums), and we've kept that homebrew tradition of having fun and pushing the envelope well alive.
Back in 2016, John and a few friends came up with a wild idea: to make his award-winning brews available to the wider public. Taking a leap of faith, he gave up his day job and plunged headfirst into the project with the mission to challenge the status quo of Asia's beer scene, while putting Singaporean brews on the world beer map.
Brewlander splashed onto Singapore's craft beer scene on 14 March 2017, launching to glowing response from the local beer community and the media as Singapore's first gypsy brewer.
About BLKJ Havas
BLKJ Havas is a creative company that engineers marketing moments for brands in culture, entertainment and media. It prides itself as the un-advertising agency - because people hate advertising, and we love people.
Now more than 8 years in business, the agency is amongst the most awarded and successful in the region. It is currently ranked the #1 Agency in Singapore, #8 in Asia by Campaign Brief THE WORK 2024. It is Spikes Asia 2024's Singapore Agency of the Year, and Top 10 APAC Agency of the Year.
Its strong regional and Singapore client roster includes Reckitt, JLL, JBL Harman, Great Eastern, Land Transport Authority of Singapore, Republic of Singapore Air Force, Singapore Tourism Board, Ministry of Education Singapore, IMDA and more.
For more, check out: blkjhavas.agency
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THIS BEER BRAND DIDN'T FILM COMMERCIALS, IT PRINTED THEM
