KKV Returns to Indonesia with Sister Brands

JAKARTA, Indonesia--(BUSINESS WIRE)--Dec 5, 2025--

KK Group, one of China’s leading lifestyle retail groups, today announced its official return to the Indonesian market, with a three-brand portfolio set to be introduced in phases starting this December. The relaunch marks the beginning of a long-term expansion plan that will see KK Group build a large-scale, multi-brand footprint in Indonesia.

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Founded in China, KK Group has developed an extensive lifestyle retail network across its home market and Southeast Asia, serving predominantly young, urban consumers. The Group operates more than 1,000 stores in over 200 cities across China and more than 150 stores in Southeast Asia, focusing on experiential, design-led retail formats that combine product curation with visual merchandising and in-store engagement.

KK Group’s portfolio currently includes three core brands. KKV, the Group’s most widely recognized lifestyle brand in markets such as Indonesia, is a premium lifestyle concept offering over 20,000 SKUs across home goods, stationery, food and fashion, positioned as a destination store for everyday lifestyle needs. THE COLORIST is a large-scale beauty collection brand featuring international and local cosmetics and skincare labels in an experiential, color-driven environment. X11 is a trend culture concept store dedicated to art toys, anime collectibles and pop culture creativity, built around IP-driven products, immersive displays and youth-focused store design.

X11 will be the first brand to launch in Indonesia in December 2025. In the first wave, X11 will adopt a multi-city rollout covering Greater Jakarta, major hubs in Java, East Java’s economic centers, Bali and selected island markets, creating new trend culture destinations for young Indonesians.

KK Group’s three brands already operate in multiple Southeast Asian markets, where they have established a strong following among young shoppers. The Group’s flagship stores in Malaysia and Vietnam have attracted significant attention from consumers and local influencers, reflecting growing demand in the region for lifestyle retail concepts that combine product variety, visual identity and in-store experience.

Looking ahead, KK Group plans to introduce KKV and THE COLORIST to Indonesia in 2026 as part of a broader regional strategy. Over time, the Group aims to build a network of more than 500 stores across its three core brands in the Indonesian market. In addition, KK Group’s new pet-focused concept, PET TRIBES – which has recently launched in China – together with other potential partner brands, is being evaluated for future introduction to Indonesia to further enrich its multi-brand matrix. In the longer term, KK Group envisions operating more than 1,000 stores in Indonesia under this matrix, positioning the country as one of its most important international growth hubs.

“Indonesia has always been a key market for us in Southeast Asia,” said Rojen Wu, COO of KK Group International Business. “With KKV, THE COLORIST and X11, we are committed to building a comprehensive lifestyle retail ecosystem and bringing a refreshed retail experience to Indonesian consumers.”

KKV Malaysia Flagship — Bukit Bintang Store Exterior View

LONDON (AP) — European Union regulators on Friday fined Elon Musk’s social media platform X 120 million euros ($140 million) for breaches of the bloc’s digital regulations that they said could leave users exposed to scams and manipulation.

The European Commission issued its decision following an investigation it opened two years ago into X under the 27-nation bloc’s Digital Services Act. Also known as the DSA, its a sweeping rulebook that requires platforms to take more responsibility for protecting European users and cleaning up harmful or illegal content and products on their sites, under threat of hefty fines.

The Commission said it was punishing X, previously known as Twitter, because of three different breaches of the DSA’s transparency requirements. The decision could rile President Donald Trump, whose administration has lashed out at digital regulations from Brussels and vowed to retaliate if American tech companies are penalized.

The company did not respond immediately to an email request for comment.

Regulators said X’s blue checkmarks broke the rules because of their “deceptive design” that could expose users to scams and manipulation.

X also fell short of the transparency requirements for its ad database, regulators said.

Platforms in the EU are required to provide a database of all the digital advertisements they have carried, with details such as who paid for them and the intended audience, to help researches detect scams, fake ads and coordinated influence campaigns. But X's database, the Commission said, is undermined by design features and access barriers such as "excessive delays in processing.”

Regulators also said X puts up “unnecessary barriers” for researchers trying to access data.

“Deceiving users with blue checkmarks, obscuring information on ads and shutting out researchers have no place online in the EU. The DSA protects users," Henna Virkunnen, the EU's executive vice-president for tech sovereignty, security and democracy, said in a prepared statement.

FILE - Workers install lighting on an "X" sign atop the company headquarters in downtown San Francisco, July 28, 2023. (AP Photo/Noah Berger, File)