CORRECTING and REPLACING Two Weeks Until Christmas Eve: 20 Million Wishes Reveal What We Want Under the Tree

COPENHAGEN--(BUSINESS WIRE)--Dec 18, 2025--

Please replace the release issued December 10, 2025 with the following corrected version with countries added to the table headers.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251210471201/en/

The updated release reads:

TWO WEEKS UNTIL CHRISTMAS EVE: 20 MILLION WISHES REVEAL WHAT WE WANT UNDER THE TREE

With only two weeks to go until Christmas Eve, the digital wish lists are buzzing on the wish list app GoWish, which currently has nearly 8.6 million registered US users and has observed more than 20 million new wishes in the US and Scandinavia in just the past two weeks. A look into GoWish’s Christmas Crystal Ball survey therefore offers the maybe best clue as to what Americans and Scandinavians are hoping to find under the tree this Christmas - and what is the one Gift of the Year 2025 you can’t go wrong with this season.

GoWish, the Danish social shopping phenomenon widely used for creating wish lists in Scandinavia and now also in the US, where the app peaked as no. 1 on the US AppStore during November, has examined a total of 20,898,148 wishes created in the US, Denmark, Norway and Sweden over the past 14 days (November 26 to December 9) in its Christmas Crystal Ball survey. This Christmas too, a look into GoWish’s Crystal Ball provides an interesting insight into what GoWish’s American users as well as its Scandinavian counterparts wish for in the lead-up to dancing around the Christmas tree.

Like previous years, GoWish has mapped the most popular wishes for men (>18), women (>18), boys (<18), and girls (<18) across Scandinavia, yet 2025 is the first year to include American users as well, as GoWish has reached nearly 8.6 million US registered users (as per December 8, 2025) and again this year, interesting patterns emerge across gender, age and countries:

“With the Crystal Ball survey we can follow trends across gender, age, and markets to see what’s shaping people’s wishes in different countries - for the benefit, joy, and inspiration of everyone else. A look into the wishes of so many millions of people gives us a rare insight into what people are really dreaming about”, says Casper Ravn-Sørensen, Chief Growth Officer at GoWish, who continues:

“Wish lists are not just practical reminders; they tell us something about our everyday lives, our style, and our need for both function and indulgence. It’s always exciting to see which trends break through – and which favorites insist on staying at the top year after year”, he adds.

GoWish’s Crystal Ball Survey, Christmas 2025:

The US vs. Scandinavia

As of per December 8, 2025, GoWish and its Scandinavian sister site Ønskeskyen had nearly 16.9 million registered users globally with Denmark accounting for +3.5million, Sweden 831,780 users and Norway 805,366 while the USA is well in the lead with 8,576,140 users. The new Christmas Crystal Ball survey shows clear differences in consumer interests across both gender and country: AirPods and underwear dominate among boys and men in the Nordic countries, while girls and women are more likely to wish for hair products, eyelash serum, and interior items. American consumers stand out here; for men, gaming and gadgets play a larger role, while teenage girls and women show greater interest in digital cameras and stress balls.

“The results paint a picture of how interests are shaped differently across both gender and culture. Training socks, underwear, and AirPods dominate for boys and men, while girls and women prioritize beauty, fashion, and the home. At the same time, we’re seeing exciting variations between countries - for example, American girls are more fitness and tech-driven, while men in the USA want gaming and gadgets”, says Casper Ravn-Sørensen.

And the Gift of the Year 2025 is…

Once again, GoWish is ready to announce the ‘Gift of the Year’ after a look into the Crystal Ball, and as last year, Ønskeskyen’s internal panel did not have to search long to find the gift that will seemingly bring joy to men and women of all ages. Although Apple’s AirPods Pro still are at the top of many wish lists, just as they were last year, it is a “soft package” that this year takes the title:

“Training socks are the wish that tops the lists for most users across gender, age, and countries. The practical and sporty choice has taken the lead - even though AirPods Pro, which topped wish lists last year, still ranks highly as a modern Christmas classic. And remember: even if someone else gets the same idea, you can reserve the gift you want to buy on Ønskeskyen – avoiding both duplicate gifts and the exchange queue after Christmas”, concludes Casper Ravn-Sørensen.

About GoWish · Founded in 2015 by the Danish-Swedish postal service, PostNord, as Ønskeskyen, the platform known internationally as GoWish is today an independent and privately-owned tech company trusted by millions of users across generations to fulfill hundreds of thousands of wishes every single day and millions of wish lists to date. With more than 3.5 million registered Danish users, GoWish/Ønskeskyen is not only the market leader and category owner in its native Denmark, but a fast-growing social shopping phenomenon spreading globally with a simple mission: “fixing gifting”. Learn more on www.gowish.com.

GoWish’s Crystal Ball Survey, Christmas 2025

BANGKOK (AP) — Asian shares slipped further on Thursday after declines for AI stocks dragged the U.S. market to its worst day in nearly a month.

Traders are waiting for an update on U.S. inflation, and on a decision Friday by Japan’s central bank on interest rates. The Bank of Japan is expected to raise its key rate by 0.25 percentage point to tamp down price pressures, despite a contraction in the July-September quarter.

Tokyo's Nikkei 225 lost 1.2% to 48,929.95, with technology shares leading the decline.

Computer chip maker Tokyo Electron lost 3.5% while chip testing equipment maker Advantest dropped 4.1%.

Honda Motor Corp. fell 2.9% after reports said it was suspending production at some plants in Japan and China due to shortages of computer chips.

South Korea’s Kospi sank 1.8% to 3,989.06, also pulled lower by selling of shares in electronics companies and automakers. LG Electronics declined 4.3%, while Samsung Electronics lost 1.6%.

Chinese markets were mixed as Hong Kong's Hang Seng fell 0.4% to 25,357.64, while the Shanghai Composite index edged 0.2% higher, to 3,876.40.

In Australia, the S&P/ASX 200 edged 0.1% lower to 8,575.50.

Later Thursday, the U.S. government will report on inflation last month. Economists expect that report to show prices for U.S. consumers continue to rise faster than anyone would like.

On Wednesday, the S&P 500 fell 1.2% to 6,721.43 and the Dow Jones Industrial Average dipped 0.5% to 47,885.97. The Nasdaq composite dropped 1.8% to 22,693.32.

Slightly more stocks rose within the S&P 500 than fell, but they got drowned out by the drops for companies in the artificial-intelligence industry.

The sector is being pressured by questions over whether Big Tech companies' share prices have shot too high, whether all the investment in AI will be profitable and productive enough to justify the costs, and by worries over stratospheric levels of debt some companies are taking on to pay for it all.

Broadcom dropped 4.5%, Oracle fell 5.4% and CoreWeave sank 7.1%. Nvidia, the chip company that’s become Wall Street’s most influential stock because of its tremendous size, fell 3.8% and was the day's heaviest weight on the S&P 500.

Power companies that jumped earlier in the year on expectations for stronger demand from electricity-sucking data centers also lost some of their shine. Constellation Energy fell 6.7%.

On the winning side of Wall Street were oil companies, after President Donald Trump ordered a blockade of all “sanctioned oil tankers” into Venezuela.

That sent the price of a barrel of benchmark U.S. crude higher by 1.2% to $55.94. just a day after it sank to its lowest level since 2021.

Early Thursday, U.S. crude was up 43 cents at $56.24 per barrel. Brent crude, the international standard, gained 40 cents to $60.08 per barrel. It had climbed 1.3% on Wednesday.

That in turn helped ConocoPhillips rise 4.6%. Devon Energy rallied 5.3%, and Exxon Mobil climbed 2.4%.

Oil prices have been falling for most of this year on expectations that companies are pumping more than enough crude to meet the world’s demand.

Netflix added 0.2% after Warner Bros. Discovery’s board said it still recommends shareholders approve a buyout offer from the streaming giant for its Warner Bros. business, rather than a competing hostile bid from Paramount Skydance for the entire company.

Warner Bros. Discovery fell 2.4%, while Paramount Skydance dropped 5.4%.

In other dealings early Thursday, the U.S. dollar rose to 155.75 Japanese yen from 155.70 yen. The euro slipped to $1.1740 from $1.1743.

Dealers work near the screens showing the foreign exchange rate between U.S. dollar and South Korean won, left, and the Korean Securities Dealers Automated Quotations (KOSDAQ) at a dealing room of Hana Bank in Seoul, South Korea, Thursday, Dec. 18, 2025. (AP Photo/Lee Jin-man)

Jim Boyle, CEO of Medline Industries, poses for a picture outside the Nasdaq MarketSite, Wednesday, Dec. 17, 2025, in New York. (AP Photo/Yuki Iwamura)

Dealers work near the screens showing the Korea Composite Stock Price Index (KOSPI), left, and the foreign exchange rate between U.S. dollar and South Korean won at a dealing room of Hana Bank in Seoul, South Korea, Thursday, Dec. 18, 2025. (AP Photo/Lee Jin-man)

A dealer watches computer monitors at a dealing room of Hana Bank in Seoul, South Korea, Thursday, Dec. 18, 2025. (AP Photo/Lee Jin-man)