L'OFFICIEL Launches a Remarkable Global Project Featuring Jay Chou on the Covers of L'OFFICIEL HOMMES Across Seven Countries and Regions

PARIS and NEW YORK and LONDON, Dec. 19, 2025 /PRNewswire/ -- AMTD Group Inc. ("AMTD Group"), AMTD IDEA Group (NYSE: AMTD; SGX: HKB), AMTD Digital Inc. (NYSE: HKD) and The Generation Essentials Group ("TGE", NYSE: TGE; LSE: TGE), a subsidiary of AMTD Digital Inc., announce jointly the launch of a remarkable global project featuring Jay Chou, the King of Mandarin Pop, on the covers of L'OFFICIEL HOMMES across seven countries and regions.

In September 2023, L'OFFICIEL launched its first global cover project for Jay Chou, reflecting the brand's commitment to bridging Eastern and Western cultures while empowering creativity and innovation worldwide. Jay Chou took center stage on the covers of L'OFFICIEL, across six countries, including China, Paris, Italy, the US, Singapore, and Malaysia.

L'OFFICIEL is honored to collaborate once again with Jay Chou this December for L'OFFICIEL HOMMES, the men's edition. He is featured on the covers of seven global editions, including the inaugural issue of L'OFFICIEL HOMMES Asia, as well as editions from Paris, Italy, Hong Kong SAR, Singapore, the Philippines, and Malaysia. This collaboration coincides with the anticipation of Jay Chou's upcoming album release and his new world tour next year, taking audiences on a journey through the heart of the king of Mandarin pop.

About AMTD Group

AMTD Group is a conglomerate with a core business portfolio spanning across media and entertainment, education and training, and premium assets and hospitality sectors.

About AMTD IDEA Group

AMTD IDEA Group (NYSE: AMTD; SGX: HKB) represents a diversified institution and digital solutions group connecting companies and investors with global markets. Its comprehensive one-stop business services plus digital solutions platform addresses different clients' diverse and inter-connected business needs and digital requirements across all phases of their life cycles. AMTD IDEA Group is uniquely positioned as an active super connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit www.amtdinc.com or follow us on X (formerly known as "Twitter") at @AMTDGroup.

About AMTD Digital Inc.

AMTD Digital Inc. (NYSE: HKD) is a comprehensive digital solutions platform headquartered in France. Its one-stop digital solutions platform operates key business lines including digital media, content and marketing services, investments as well as hospitality and VIP services. For AMTD Digital's announcements, please visit https://ir.amtdigital.net/investor-news.

About The Generation Essentials Group

The Generation Essentials Group (NYSE: TGE; LSE: TGE), jointly established by AMTD Group, AMTD IDEA Group (NYSE: AMTD; SGX: HKB) and AMTD Digital Inc. (NYSE: HKD), is headquartered in France and focuses on global strategies and developments in multi-media, entertainment, and cultural affairs worldwide as well as hospitality and VIP services. TGE comprises L'Officiel, The Art Newspaper, movie and entertainment projects. Collectively, TGE is a diversified portfolio of media and entertainment businesses, and a global portfolio of premium properties. Also, TGE is a special purpose acquisition company (SPAC) sponsor manager, with its first SPAC successfully raised and priced on December 18, 2025.

Safe Harbor Statement

This press release contains statements that may constitute "forward-looking" statements pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to," and similar statements. Statements that are not historical facts, including statements about the beliefs, plans, and expectations of AMTD IDEA Group, AMTD Digital and/or The Generation Essentials Group, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the filings of AMTD IDEA Group, AMTD Digital and The Generation Essentials Group with the SEC. All information provided in this press release is as of the date of this press release, and none of AMTD IDEA Group, AMTD Digital and The Generation Essentials Group undertakes any obligation to update any forward-looking statement, except as required under applicable law.

For more information, please contact:

For AMTD IDEA Group:

IR Office

AMTD IDEA Group

EMAIL: ir@amtdinc.com 

For AMTD Digital Inc.:

IR Office

AMTD Digital Inc.

EMAIL: ir@amtdigital.net 

For The Generation Essentials Group:

IR Office

The Generation Essentials Group

EMAIL: tge@amtd.world

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

L'OFFICIEL Launches a Remarkable Global Project Featuring Jay Chou on the Covers of L'OFFICIEL HOMMES Across Seven Countries and Regions

L'OFFICIEL Launches a Remarkable Global Project Featuring Jay Chou on the Covers of L'OFFICIEL HOMMES Across Seven Countries and Regions

L'OFFICIEL Launches a Remarkable Global Project Featuring Jay Chou on the Covers of L'OFFICIEL HOMMES Across Seven Countries and Regions

L'OFFICIEL Launches a Remarkable Global Project Featuring Jay Chou on the Covers of L'OFFICIEL HOMMES Across Seven Countries and Regions

L'OFFICIEL Launches a Remarkable Global Project Featuring Jay Chou on the Covers of L'OFFICIEL HOMMES Across Seven Countries and Regions

L'OFFICIEL Launches a Remarkable Global Project Featuring Jay Chou on the Covers of L'OFFICIEL HOMMES Across Seven Countries and Regions

L'OFFICIEL Launches a Remarkable Global Project Featuring Jay Chou on the Covers of L'OFFICIEL HOMMES Across Seven Countries and Regions

How a Seasonal Purchase Becomes a Year-Round Engine for Imagination, Learning, and Family Connection

NEW YORK, Dec. 19, 2025 /PRNewswire/ -- During this year's Black Friday season, many families were introduced to GobiDex, a magnetic STEM playset designed to inspire hands-on creativity without screens. As Christmas approaches, those same families are discovering that GobiDex is not just a holiday novelty, but a system built for long-term engagement—one that continues to earn its place in everyday family life long after the decorations come down.

Black Friday is often about discovery—finding something new at the right moment. Christmas, however, is about intention: choosing gifts that reflect care, longevity, and shared experience. GobiDex was created for this exact transition, transforming a one-time purchase into a lasting creative habit.

Why More Families Are Choosing GobiDex for Christmas

1. Open-Ended Creation Instead of One-Time Builds

Unlike instruction-driven toys that are completed once and quickly abandoned, GobiDex has no fixed endpoint. Children return to the same magnetic tiles again and again, creating entirely new structures each time. A castle one day becomes a space station the next, then a bridge, a vehicle, or an imagined city.

This open-ended design encourages children not to follow steps, but to think, test, rebuild, and imagine—skills that continue developing as the child grows.

2. Learning That Emerges Naturally Through Play

With GobiDex, learning is not presented as a lesson. Instead, children intuitively explore:

• Balance and stability
• Geometry and symmetry
• Spatial reasoning
• Cause-and-effect relationships

These foundational STEM concepts emerge organically through hands-on experimentation, without screens, apps, or structured instruction. Parents frequently note that children begin asking "why" and "how" questions on their own—an early signal of problem-solving and analytical thinking.

3. A Gift That Brings Families Together

During the Christmas season, GobiDex often becomes more than a child's toy—it becomes a shared activity. Parents kneel beside children to stabilize structures, siblings collaborate on designs, and grandparents join in without needing instructions or prior experience.

This low-barrier, multi-age engagement turns holiday downtime into meaningful family moments—something many parents value as much as the gift itself.

Designed for Deep Engagement, Not Short Attention Spans

At its core, GobiDex is built around one guiding belief: curiosity drives learning best when it is uninterrupted.

Many parents describe a familiar scene: a child walks past a GobiDex set, pauses—drawn in by the translucent colors and shapes—then quietly sits down to build, fully absorbed. This kind of self-directed focus is rare in modern toys and is one of the main reasons families continue using GobiDex well beyond the holidays.

Extending the Same Philosophy Beyond Magnetic Play

While magnetic building sets remain at the heart of the GobiDex brand, the same hands-on, screen-free philosophy also extends to other creative play experiences within the GobiDex family.

Through its sub-brand Tomons, GobiDex explores imaginative, role-based play—such as children's washable makeup and beauty toy sets—designed to encourage self-expression, creativity, and confidence through safe, age-appropriate materials. These products focus less on construction and more on storytelling, pretend play, and personal expression, offering a different but complementary creative outlet for young children.

At the same time, Amosting, another brand under the GobiDex umbrella, develops a broader range of non-magnetic educational toys, including early-learning games, art and craft sets, and toddler-friendly play experiences. Amosting products are designed to support fine motor skills, sensory exploration, and independent play—especially for younger age groups just beginning their creative journey.

Together, these brands reflect a shared belief: children learn best when they are actively engaged, free to explore, and encouraged to create in their own way. Whether through building, imaginative role-play, or hands-on discovery, GobiDex and its related brands aim to support creativity across different stages of childhood.

What Families Experience Over Time

Across households, several themes consistently emerge after weeks and months of use:

• Children play longer and with greater focus
• Screen time naturally decreases during breaks and weekends
• Builds become more complex as sets are combined
• Storytelling and collaboration increase

Some families who first purchased a single set during Black Friday later expanded their collection before Christmas, noting that additional tiles unlocked entirely new levels of creativity and structural complexity.

From Black Friday Discovery to a Christmas Tradition

For many households, GobiDex begins as a Black Friday experiment—but becomes a Christmas tradition.

This transition—from promotional purchase to everyday companion—is central to the GobiDex philosophy: toys should earn repeated use, not shelf space.

Where to Buy GobiDex

GobiDex magnetic STEM playsets are available through official and authorized channels throughout the holiday season:

Official Website: https://gobidex.com

Amazon: https://www.amazon.com/stores/GobiDex/page/11A31F84-CB2E-4DC4-A6A6-9A42BE1917C2?lp_asin=B0D3PL4CP9&ref_=cm_sw_r_ud_ast_store_NYG0M1AMB58TEKW47QB6&store_ref=bl_ast_dp_brandLogo_sto

Holiday bundles, set availability, and shipping timelines may vary by region. Customers are encouraged to order early to ensure Christmas delivery.

Social Media & Content Platforms

GobiDex actively shares real family builds, creative inspiration, and behind-the-scenes product stories across its official channels:

TikTok: https://www.tiktok.com/@gobidexcubes
Instagram: https://www.instagram.com/gobidextoys_official
Facebook: https://www.facebook.com/GobiDexToys
YouTube: https://www.youtube.com/@GobiDexToys_Official
X (Twitter): https://x.com/GobiDex
LinkedIn: https://www.linkedin.com/company/gobidex

About GobiDex

GobiDex designs magnetic STEM playsets that support open-ended exploration, creativity, and learning through play. Built for durability and imagination, GobiDex helps children turn curiosity into creation—one build at a time.
Learn more at https://gobidex.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

From Black Friday to Christmas: GobiDex Turns Holiday Gifts into Long-Term Creative Companions