-Advances smart homes through Ambient AI that understands user context and delivers proactive services
-Leverages a single camera and proprietary on-device LLMs to enhance privacy protection and product competitiveness
-Targets the North American smart home market with a global product launch planned for Q1 2026, with NAVER D2SF providing active support for global expansion
SEONGNAM, South Korea, Dec. 30, 2025 /PRNewswire/ -- NAVER D2SF, corporate venturing(CV) arm of NAVER, announced a new investment in Sorcerics, an Ambient AI startup developing autonomous AI home solutions. Sorcerics has built an AI-powered home system that understands users' situations, intentions, and contextual signals to proactively deliver services, and is preparing for a global product launch in North America in the first quarter of 2026.
Guided by the philosophy of Ambient AI—where technology blends naturally into everyday environments—Sorcerics aims to transform smart homes into spaces that "take care of users on their own." While conventional smart home systems operate passively by responding only to explicit commands, Sorcerics pursues a fully autonomous AI home that adapts to users and delivers services proactively based on contextual understanding.
Sorcerics' AI home solution combines a single camera with its proprietary large language model (LLM) to analyze user gestures, behaviors, and environmental cues, enabling a nuanced understanding of user intent and the delivery of optimal services. For example, instead of simply turning off the lights when a user lies down, the system interprets the user's readiness for sleep and adjusts lighting levels accordingly. By running up to five AI models simultaneously on-device, the solution enhances privacy protection while maintaining high performance. In addition, Sorcerics has secured product competitiveness by developing aesthetically refined hardware at approximately one-quarter of the cost of comparable solutions.
The Sorcerics founding team, led by CEO Hyeonjong Ryu, brings strong engineering expertise and execution capabilities, with more than a decade of experience in core product development and research at global technology companies including Google. The company is currently conducting beta tests in North America and is targeting a Kickstarter launch in the first quarter of 2026. Sorcerics also plans to participate in CES 2026 to showcase its product to global consumers and potential partners.
Although approximately 48% of households in North America already own at least one smart device, the market still lacks proactive, integrated solutions capable of meeting rapidly growing user expectations. Sorcerics plans to address this gap swiftly, aiming to establish a strong market position and build durable entry barriers. To support this growth, the company is actively recruiting top talent across AI, software, hardware, business, and marketing functions.
Yang Sang-hwan, Head of NAVER D2SF, stated, "The true value of technology lies not in users having to understand and learn it, but in technology understanding users and delivering services naturally. Sorcerics has the potential to overcome the limitations of existing smart home solutions and create truly convenient smart environments for users." He added, "With more than 80% of NAVER D2SF's portfolio companies actively expanding into global markets, we will continue to support capable technology startups as they pursue meaningful growth on the global stage." (END)
About NAVER
Founded in 1999, NAVER is Korea's largest Internet company and one of the world's top tech companies. Leading cutting-edge technologies, NAVER operates No.1 search engine in Korea and holds various business portfolios encompassing commerce, fintech, cloud, AI and robotics, as well as other global online services such as LINE mobile messenger, Webtoon and Webnovel publishing, SNOW video camera app and ZEPETO metaverse platform.
NAVER recorded sales of KRW 10.74 trillion (USD 7.5 billion) in 2024. TEAM NAVER continues to enhance its business portfolio and expand its global presence across Japan, North America, and Europe, while pursuing innovation through continuous research and development in future technologies.
To learn more, visit www.navercorp.com/en
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NAVER D2SF Invests in Sorcerics, an Ambient AI Startup Developing Autonomous AI Home Solutions
BANGKOK, May 25, 2026 /PRNewswire/ -- Under the vision of SC Master of Luxury, SC Asset Corporation Public Company Limited, one of Thailand's leading real estate developers, unveils its flagship ultra-luxury residential collection under the SC Urban Luxury Collection and SCOPE Collection, presenting some of Bangkok's most prestigious addresses crafted for ultra-high-net-worth individuals and discerning global citizens seeking exceptional living experiences in Thailand.
SC Master of Luxury — A Legacy of Thailand's Evolving Luxury Vision
For more than two decades, SC has continuously shaped Thailand's premium residential landscape — from high-rise residences to landmark single-detached homes — through a commitment to design excellence, craftsmanship, privacy, and long-term value creation.
Guided by the philosophy of SC Master of Luxury, SC believes true luxury is not defined by excess, but by the freedom to live effortlessly — within expansive spaces thoughtfully designed to embrace every lifestyle, complemented by timeless craftsmanship, uncompromising quality, and responsible after-sales care that continue long after move-in.
Reflecting the evolution of SC's luxury vision, each flagship residence introduced year after year represents a new benchmark in architectural design, exclusivity, and refined living. Today, SC's flagship portfolio reflects a modern interpretation of luxury — where architecture, location, lifestyle, privacy, and bespoke services are thoughtfully blended to create elevated living experiences for the global elite.
Under the SCOPE Collection, SCOPE Thonglor stands as SC's flagship penthouse condominium — crafted with timeless elegance, exceptional craftsmanship, and refined urban sophistication — while SONLE Residences represents the pinnacle of ultra-luxury single-detached living under SC's Urban Luxury Collection, together reinforcing the essence of SC Master of Luxury.
SCOPE Thonglor — Full-Floor Penthouse Living in the Heart of Thonglor
SCOPE Thonglor further reinforces SC's position within Thailand's luxury residential market as an all-penthouse condominium designed by world-renowned designer Thomas Juul-Hansen, internationally recognised for luxury residential, hospitality, and retail projects including One57 and Sutton Tower in Manhattan. Guided by the design philosophy of "Less, but Lasting," the project reflects bespoke minimalist living through timeless architecture and meticulously curated interiors.
Located in Sukhumvit Thonglor — widely regarded as Bangkok's wealthiest and most prestigious lifestyle district — the project offers direct connectivity to BTS Thonglor while combining expansive living spaces with exceptional privacy.
Designed as a 32-storey full-floor penthouse development offering only 18 residences, SCOPE Thonglor features simplex, duplex, and triplex layouts ranging from 415 to 756.5 square metres, with each residence incorporating a unique stacked balcony design that enhances privacy and exclusivity.
The penthouse layouts are thoughtfully planned to separate private residential areas from entertaining and living spaces, with every room enjoying panoramic city views. Expansive 3.2-metre full-height insulated glass windows invite abundant natural light while minimising heat and sound transmission. To ensure uninterrupted comfort, the building is equipped with a hospital-grade full-load generator providing zero power outage assurance, alongside integrated maid's quarters for added convenience.
Interior finishes are hand-selected by Thomas Juul-Hansen and complemented by German-crafted SIEMATIC kitchen cabinetry, GAGGENAU appliances from the brand's flagship 400 Series, and luxury refrigeration and wine preservation systems by SUB-ZERO. Built-in furniture is crafted by LEMA from Italy, combining contemporary aesthetics with refined craftsmanship to deliver an elevated living experience. Residences start from THB 189 million.
SONLE Residences — The Pinnacle of Private Luxury Living
Leading the collection is SONLE Residences, one of SC's most exceptional residential creations, reserved for only five ultra-luxury three-storey residences, each offering approximately 1,300–1,500 square metres of living space and equipped with private lift access.
Every residence features 6 bedrooms, 9 bathrooms, 6 parking spaces, 3 multipurpose rooms, and 2 maid's quarters. Situated in the heart of Ratchadaphisek Road with the Si Rat Expressway just three minutes away, the project provides direct connectivity to Bangkok's major business and lifestyle districts.
Architecturally designed by award-winning IDIN Architects with interiors by internationally renowned hospitality design firm HBA, SONLE Residences reflects a sophisticated balance between contemporary architecture, privacy, and timeless luxury living.
Each residence is thoughtfully centred around a private courtyard garden, creating a lush sanctuary that allows natural light to flow throughout the home while fostering tranquility, reducing external noise, and enhancing natural ventilation through carefully integrated architectural openings.
More than simply an ultra-luxury residence defined by scale and value, SONLE Residences is conceived as a work of living art — seamlessly blending world-class architecture with meticulously curated craftsmanship.
Further elevating the living experience, the residences feature a curated selection of materials and furnishings sourced from globally renowned manufacturers across Italy, Germany, Poland, Sweden, and Finland — reflecting SC's belief that exceptional craftsmanship and timeless materials are the true language of luxury living.
Recently, SONLE Residences further reinforced its international prestige with the recognition of "Best Residential Property Thailand" at the Asia Pacific Property Awards 2026–2027, reflecting SC's continued commitment to exceptional craftsmanship, architectural excellence, and elevated ultra-luxury living standards.
Beyond the residences themselves, homeowners are introduced to "Linton," SC's exclusive after-sales lifestyle platform offering privileges including a 24-hour personal butler, curated wellness experiences, and premium lifestyle services. Residences start from THB 260 million.
95E1 — Exquisite Craftsmanship in Bangkok's Eastern Corridor
95E1 presents a private collection of only 10 ultra-luxury residences located within Bangkok's prestigious eastern corridor along the Ekamai–Ramintra Expressway.
Developed under the concept of "Exquisite Craftsmanship," each three-storey residence offers approximately 846 square metres of refined living space featuring a private pool villa, dramatic double-volume living lounge, elegant poolside dining area, penthouse-style master bedroom, and supercar garage.
Designed for elevated family living, each residence features four bedrooms, seven bathrooms, expansive parking for supercars, dedicated maid's quarters, private elevator access, and a private swimming pool — all thoughtfully integrated to deliver exceptional comfort, privacy, and exclusivity within one of Bangkok's most prestigious residential enclaves.
Reflecting its international recognition, 95E1 received the "Best Residential Property Thailand" award at the Asia Pacific Property Awards 2023–2024. Residences start from THB 90 million.
Shaping the Future of Luxury Living in Thailand
All residences within SC's flagship ultra-luxury collection are ready for immediate move-in, offering discerning homeowners the opportunity to begin their next chapter without compromise.
As the philosophy of SC Master of Luxury continues to evolve, each flagship residence introduced by SC year after year reflects the company's enduring commitment to timeless craftsmanship, sophisticated design, expansive living, exceptional privacy, and elevated lifestyle experiences.
Today, through the SC Urban Luxury Collection and SCOPE Collection, SC continues to shape a new chapter of ultra-luxury living in Thailand for the world's most discerning homeowners.
Book your private viewing today and experience SC's most prestigious residences crafted under the vision of SC Master of Luxury.
For more information:
internationalbuyers@scasset.com
+66 (0)65-050-5454
LINE Official: @scassetglobal
https://lin.ee/vOvyg6U
#SCMasterofLuxury #SCAsset #SONLEResidences #SCOPEThonglor #95E1 #SCUrbanLuxuryCollection #BangkokLuxuryProperty #UltraLuxuryLiving #BangkokRealEstate #ThailandLuxuryRealEstate
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SC Unveils Thailand's Most Prestigious Ultra-Luxury Residences for the Global Elite
