LAS VEGAS, Jan. 5, 2026 /PRNewswire/ -- As Lexar celebrates its 30th anniversary, the brand reflects on three decades of innovation, engineering excellence, and trusted performance. Since 1996, Lexar has evolved from a pioneer in memory card standards into a global brand shaping the workflows of creators, gamers, professionals, and next-generation smart devices.
Building on this foundation, Lexar enters 2026 with a clear focus: continuing to meet evolving user needs while preparing for a future shaped by AI-enabled workflows, mobility, and real-time data.
Value Leadership—30 Years of Innovation, Reliability, and User-Centric Product Design
For 30 years, Lexar has built its reputation on three core values—Professionalism, Innovation, and Service—delivering storage solutions that evolve with the needs of photographers, filmmakers, gamers, and mobile creators.
Professionalism: Since setting the industry's CF card read speed standard in 1996, Lexar has continued pushing boundaries in memory card technology. The Lexar Professional DIAMOND CFexpress 4.0 Type B Card extends this leadership with sustained performance for high-end cinema, ultra-high- bitrate capture, and next-generation 8K workflows.
Innovation: Product and technology breakthroughs have defined Lexar's journey from the start—consistently pushing industry boundaries from the world's first professional workflow solution to the industry's first all-metal SD card, the Lexar ARMOR GOLD SDXC UHS-II Card and the world's first 1TB microSD Express card, the Lexar PLAY PRO microSDXC Express Card.
Service: Lexar understands that storage is more than hardware—it is a complete, trusted solution. With tools like the Lexar App and end-to-end support, Lexar helps consumers protect, manage, and preserve the work and memories that matter most.
Product Leadership—Flagship Storage Solutions at CES 2026
These pillars of Lexar's value leadership are reflected in the flagship products showcased at CES 2026—solutions refined through ongoing user insight and evolving user scenarios, and built on Lexar's long-standing engineering expertise.
Featured products include:
- Lexar Professional SILVER PLUS microSDXC —The world's fastest 2TB UHS-I microSD card, offering up to 255MB/s read and 180MB/s write with 4K60P video recording and enhanced durability—ideal for drone, action camera users and outdoor creators.
- Lexar Air Portable SSD—A stylish, ultra-light weight portable storage solution weighting just 0.6 oz, featuring automatic backup via the Lexar App. Designed for creators and mobile users who need fast, seamless storage wherever they go.
- Lexar PLAY X PCIe 4.0 NVMe SSD—Up to 7400MB/s read and 6500MB/s write for gaming, content creation, and high-performance workflows.
- Lexar TouchLock Portable SSD—NFC dual-encryption portable SSD, featuring NFC authentication and 128-bit AES hardware encryption. Using a smartphone as the key, users can tap to unlock secure storage zones, in a slim, magnetic drive that offers automatic photo backup.
Together, these solutions reinforce Lexar's leadership in delivering highly reliable, high-performance storage across diverse workflows—from action content capture to high-speed gaming to everyday mobile creation.
Technology Leadership—Introducing Lexar's AI Storage Core
As AI accelerates from cloud to edge, next-generation devices—from AI PCs and gaming systems to imaging tools, autonomous equipment, and robotics—are placing unprecedented demands on storage. These workloads require higher sustained performance, stronger reliability for mission-critical operation, and greater flexibility for mobile and distributed AI workflows.
To address this shift, Lexar introduces the AI Storage Core—a new storage foundation built on three pillars: performance, reliability, and flexibility—marking the beginning of the consumer-level AI storage era.
Guided by this framework, Lexar will introduce three AI-grade storage products:
- AI-Grade SSD—For AI PCs and high-performance compute workloads.
- AI-Grade Storage Stick—As more next-generation PCs adopt built-in expansion interfaces, the AI-Grade Storage Stick will allow users to expand storage instantly by simply plugging in a device to increase capacity.
- AI-Grade Card—For 8K AI imaging, sensor fusion, and real-time edge analytics.
These early product directions represent the pioneering phase of the AI Storage Core. Lexar will continue expanding this platform across AI gaming, AI imaging, intelligent robotics, and next-generation automotive systems.
Brand Leadership—A Global Partnership Built on Shared Values
This forward-looking vision also extends to Lexar's global partnership with the Argentina National Football Team, serving as the team's global storage partner. A partnership grounded in shared values of leadership, professionalism, and global impact. The team's champion legacy aligns with Lexar's three decades of pushing industry boundaries and delivering trusted, high-performance storage solutions.
To celebrate the partnership, Lexar will introduce Argentina National Football Team co-branded editions of the Lexar Air Portable SSD and Lexar SL500 Portable SSD in the first half of 2026—products created to help fans, creators, and professionals capture and preserve the moments that matter. The two brands both inspire global audiences: one through football's ability to unite people across cultures, the other through technolohat empowers creators, gamers, and professionals worldwide.
Visitors can explore Lexar's full lineup at CES Booth #20234, Central Hall, Las Vegas Convention Center, January 6–9, 2026.
About Lexar
Founded in California in 1996, Lexar has spent 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio—from memory cards and SSDs to DRAM and mobile storage—continues to empower creators, professionals, and everyday users worldwide.
For more information, please visit lexar.com and follow us on Instagram, Facebook, X, YouTube, Linkedin.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Lexar Enters Its Next Era: Celebrating 30 Years of Innovation with a New AI Storage Vision and a Global Partnership with the Argentina National Football Team
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TCL's Vision of "It's Your Greatness" Embodied by the World's Greatest Sporting Event
MILAN, Feb. 26, 2026 /PRNewswire/ -- TCL, a leading global technology company and Worldwide Olympic and Paralympic Partner, today celebrated the end of the Olympic Winter Games, a landmark moment for both sporting achievement and as an unprecedented stage for its technology. Throughout Milano Cortina 2026, TCL played a key role in elevating how fans, athletes, and global audiences alike enjoy the event, harnessing its latest innovations to help share the greatest human sporting achievements with unprecedented clarity, scale, and emotional impact.
At the International Broadcast Center (IBC), the nerve center of global coverage, TCL provided more than 330 TV screens and 300 commercial display units so broadcasters and media professionals could watch every moment in exceptional detail, supporting the seamless transmission of each event to millions of viewers worldwide. Across the Olympic Villages, TCL smart home appliances ensured comfort for athletes, while specially optimized display systems enabled the "Athlete Moment," supporting more than 350 emotional connections between athletes and loved ones.
The emotion and drama of Milano Cortina 2026 was embodied in the stories of the athletes TCL supports as part of Team TCL, whose resilience and pursuit of excellence helped to inspire people worldwide to recognize their own greatness and push beyond personal limits in their daily lives. While the commitment of these athletes resulted in outstanding achievements, their spirit demonstrated that true greatness is found beyond the podium, embodying the meaning behind TCL's "It's Your Greatness" campaign.
Reflecting on this momentous milestone, Li Dongsheng, Founder and Chairman of TCL, said: "Since our founding in 1981, TCL's focus has been to create technology designed to improve lives. As we mark our first year as a Worldwide Olympic and Paralympic Partner, we have been proud to use that expertise to empower the Olympic Games for audiences across the world. The real impact of innovation is in helping to put human stories front and center on one of the biggest stages in sport."
Beyond competition venues, TCL also connected directly with the public through a series of immersive events, beginning with its "Wishes For Greatness" Winter Wonderland in the lead-up to the Olympic Winter Games. Installed in Milan's Piazza del Duomo over the festive season to amplify the city's 29-metre-tall Tree of Milano Cortina 2026, the event featured sport-themed igloos and seasonal displays, creating a vibrant space for fun and celebration.
TCL Edelweiss Land, located in Milan's Piazza Duca d'Aosta in front of the city's central train station, also ran throughout the event. Spanning more than 500 square meters, the immersive space welcomed more than 91,000 visitors to explore TCL's latest innovations, including next-generation home appliances, SQD (Super Quantum Dot) Mini-LED televisions and TCL RayNeo AR smart glasses. Blending technology and creativity, the exhibit also offered customizable souvenirs, creating memorable moments for visitors. TCL also partnered with the Olympic Museum, painter and Olympian Zeina Rashid, and 3D mural artist Bublegum to create a vibrant mural in downtown Milan. Inspired by Zeina's childhood memories of watching the Olympic Winter Games on television, the mural fused sport, art and technology to bring to life the unique cultural impact of the Olympic Games.
Kirsty Coventry, President of the International Olympic Committee, said: "The Olympic Games are becoming more connected, more digital, more global. TCL technology is transforming how the Olympic Games are experienced, making every moment immersive and emotional. Our partnership is based on shared values — innovation with purpose, always inspiring greatness. Together, we will continue to bring the Olympic Games closer to athletes, fans, and communities around the world."
TCL now looks ahead to the Paralympic Winter Games, taking place from March 6 to 15, featuring six winter sports including para Alpine skiing, para biathlon, para cross-country skiing, para ice hockey, and para snowboarding. TCL will proudly cheer on its two Team TCL athletes: accomplished Brazilian wheelchair racer and skier Aline Rocha, and Brazilian para cross-country skier Cristian Ribera as they compete on the world stage, inspiring others through their resilience and determination.
With a long-term commitment as a Worldwide Olympic and Paralympic Partner, the company looks forward to building on the strong foundations established during Milano Cortina 2026. By continuing to invest in innovation, TCL will further demonstrate how its technology can enhance how people watch and enjoy the Olympic and Paralympic Games for years to come.
About TCL
Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.
As of now, with 47 R&D centers and 39 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
TCL's Vision of "It's Your Greatness" Embodied by the World's Greatest Sporting Event
MILAN, Feb. 26, 2026 /PRNewswire/ -- TCL, a leading global technology company and Worldwide Olympic and Paralympic Partner, today celebrated the end of the Olympic Winter Games, a landmark moment for both sporting achievement and as an unprecedented stage for its technology. Throughout Milano Cortina 2026, TCL played a key role in elevating how fans, athletes, and global audiences alike enjoy the event, harnessing its latest innovations to help share the greatest human sporting achievements with unprecedented clarity, scale, and emotional impact.
At the International Broadcast Center (IBC), the nerve center of global coverage, TCL provided more than 330 TV screens and 300 commercial display units so broadcasters and media professionals could watch every moment in exceptional detail, supporting the seamless transmission of each event to millions of viewers worldwide. Across the Olympic Villages, TCL smart home appliances ensured comfort for athletes, while specially optimized display systems enabled the "Athlete Moment," supporting more than 350 emotional connections between athletes and loved ones.
The emotion and drama of Milano Cortina 2026 was embodied in the stories of the athletes TCL supports as part of Team TCL, whose resilience and pursuit of excellence helped to inspire people worldwide to recognize their own greatness and push beyond personal limits in their daily lives. While the commitment of these athletes resulted in outstanding achievements, their spirit demonstrated that true greatness is found beyond the podium, embodying the meaning behind TCL's "It's Your Greatness" campaign.
Reflecting on this momentous milestone, Li Dongsheng, Founder and Chairman of TCL, said: "Since our founding in 1981, TCL's focus has been to create technology designed to improve lives. As we mark our first year as a Worldwide Olympic and Paralympic Partner, we have been proud to use that expertise to empower the Olympic Games for audiences across the world. The real impact of innovation is in helping to put human stories front and center on one of the biggest stages in sport."
Beyond competition venues, TCL also connected directly with the public through a series of immersive events, beginning with its "Wishes For Greatness" Winter Wonderland in the lead-up to the Olympic Winter Games. Installed in Milan's Piazza del Duomo over the festive season to amplify the city's 29-metre-tall Tree of Milano Cortina 2026, the event featured sport-themed igloos and seasonal displays, creating a vibrant space for fun and celebration.
TCL Edelweiss Land, located in Milan's Piazza Duca d'Aosta in front of the city's central train station, also ran throughout the event. Spanning more than 500 square meters, the immersive space welcomed more than 91,000 visitors to explore TCL's latest innovations, including next-generation home appliances, SQD (Super Quantum Dot) Mini-LED televisions and TCL RayNeo AR smart glasses. Blending technology and creativity, the exhibit also offered customizable souvenirs, creating memorable moments for visitors. TCL also partnered with the Olympic Museum, painter and Olympian Zeina Rashid, and 3D mural artist Bublegum to create a vibrant mural in downtown Milan. Inspired by Zeina's childhood memories of watching the Olympic Winter Games on television, the mural fused sport, art and technology to bring to life the unique cultural impact of the Olympic Games.
Kirsty Coventry, President of the International Olympic Committee, said: "The Olympic Games are becoming more connected, more digital, more global. TCL technology is transforming how the Olympic Games are experienced, making every moment immersive and emotional. Our partnership is based on shared values — innovation with purpose, always inspiring greatness. Together, we will continue to bring the Olympic Games closer to athletes, fans, and communities around the world."
TCL now looks ahead to the Paralympic Winter Games, taking place from March 6 to 15, featuring six winter sports including para Alpine skiing, para biathlon, para cross-country skiing, para ice hockey, and para snowboarding. TCL will proudly cheer on its two Team TCL athletes: accomplished Brazilian wheelchair racer and skier Aline Rocha, and Brazilian para cross-country skier Cristian Ribera as they compete on the world stage, inspiring others through their resilience and determination.
With a long-term commitment as a Worldwide Olympic and Paralympic Partner, the company looks forward to building on the strong foundations established during Milano Cortina 2026. By continuing to invest in innovation, TCL will further demonstrate how its technology can enhance how people watch and enjoy the Olympic and Paralympic Games for years to come.
About TCL
Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.
As of now, with 47 R&D centers and 39 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TCL Celebrates the Closing of the Olympic Winter Games Milano Cortina 2026, Empowering Athletes and Audiences Through Technology
TCL Celebrates the Closing of the Olympic Winter Games Milano Cortina 2026, Empowering Athletes and Audiences Through Technology
TCL Celebrates the Closing of the Olympic Winter Games Milano Cortina 2026, Empowering Athletes and Audiences Through Technology
