RALEIGH, N.C.--(BUSINESS WIRE)--Feb 2, 2026--
Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today launched Advance Rewards – a new, modernized loyalty program designed to deliver greater value and features that matter to its heavy and light DIY customers. The new program replaces the former Speed Perks program and rolls out today at all Advance locations and online.
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"Advance Rewards delivers the value that our customers are asking for in a loyalty program,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. "At the same time, it gives us more tools to engage with them, in part through personalized experiences. We put the customer first in everything we do at Advance, which is why we've added exciting new features that recognize customer engagement while maintaining familiarity embedded in the core structure of the program.”
New Advance Rewards features also include exclusive vendor partnerships that offer members-only deals, bonus points promotions on popular products and sweepstakes opportunities. Members can gain visibility into their rewards and can combine coupons directly in the Advance mobile app and through POS integration in Advance stores.
Reward tiers include:
Loyalty members represent a large portion of Advance Auto Parts' heavy and light DIY business, and by modernizing the program, the company is providing greater value and flexibility to members.
Customers can join Advance Rewards for free at all Advance Auto Parts locations and online at AdvanceAutoParts.com.
Visit www.AdvanceAutoParts.com/AdvanceRewards for more information.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of October 4, 2025, Advance operated 4,297 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 814 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.
Advance Rewards maintains a familiar, tiered structure while introducing meaningful improvements and value that make it easier to earn and redeem rewards and provide customers with more ways to save. The loyalty program’s revised three-tier system – 1st Gear, 2nd Gear, and Top Gear – rewards more frequent shoppers with higher rewards rates and provides greater coupon flexibility, including the ability to combine coupons for up to $100 in savings.
