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- New one-stop solution: Production-ready holographic windshield displays for OEMs
- Smart windshields: Holography turns glass into transparent info- and infotainment interfaces
- Industrialization by 2029: Alliance ensures reliable, cost-efficient series production
NORDERSTEDT, Germany, Feb. 3, 2026 /PRNewswire/ -- tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis announce the formation of a visionary "QuadAlliance". Together, they are shaping the entire value chain for automotive holographic windshield displays (HWD), offering a fast one-stop solution: from concept design, mastering, and replication of holographic optical elements (HOE) to windshield lamination, PGU technology (picture generation unit), and HMI integration (human-machine interface).
Within this alliance, the partners are driving development and meeting the industry's growing demand for new display and infotainment formats that will define the mobility of tomorrow.
Turning windshields into smart, transparent interfaces
Today's intelligent vehicles face several cockpit challenges: critical driving information is often outside the driver's direct line of sight, and interior screens compete for space. Additional hardware can increase energy consumption and weight, while also creating visual clutter. Meanwhile, drivers expect intuitive and distinctive in-car experiences, but conventional displays limit image size and design flexibility. Holographic windshield displays solve these challenges and transform the windshield into a transparent, interactive information interface. With combined expertise, tesa, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis will bring this solution into series production.
It enables:
- Ultra-large, high-transparency display: >92% HOE transmittance; more flexible sizing vs. PHUD
- Unmatched design freedom: <1.5L compact package; flexible PGU placement; adaptable to curved surfaces
- Superior brightness & clarity: >10,000 nit luminance (visible in direct sunlight); RGB display
- Future-proof performance: Support 4K resolution and even beyond, as PGU technology evolves
- Enhanced safety, comfort & privacy: In-line-of-sight display; flexible eyebox design for distraction control & visibility; dual eyebox capability for shared content
- Redefined Efficiency: Enhanced light-use efficiency and big weight reduction; reduced CO₂ emissions
A comprehensive supply chain for HWD industrialization
The shared ambition of the partners is to initiate the production of holographic windshield displays by 2029. To this end, the partners are aligning their roadmaps, development resources, and qualification processes to ensure that original equipment manufacturers (OEMs) can access a validated, industrially proven technology platform.
By closely coordinating their respective strengths — from HOE mastering and replication to high-performance adhesive and lamination solutions and automotive-grade system integration — the four companies are streamlining interfaces along the value chain. This reduces the complexity of development for OEMs, shortens project lead times, and supports a predictable, de-risked path to series production.
"Automotive glass is evolving from a passive surface into a dynamic gateway for immersive experiences. By leveraging the strengths of our global alliance and integrating tesa's extensive process and material expertise, we offer customers a one-stop solution that integrates seamlessly into their processes. Windshields are being transformed into transparent, holographic interfaces, redefining the connection between drivers, their vehicles, and the world around them. I am excited by the possibilities this partnership unlocks, as together we will set new standards in display design and scale these innovations globally." Dr. Ingrid Sebald, Chief Technology Officer, tesa SE.
Benchmark for quality robustness and flexibility
The "QuadAlliance" will set new standards for quality and reliability in holographic windshield displays. All partners are trusted suppliers with proven automotive expertise. Integrated supply chains ensure security and scalability, while OEMs retain flexibility to choose and integrate partners. The partners combine advanced technology, industrial readiness, and supply chain resilience for a fast, dependable transformation of windshields into smart display surfaces.
Appendix:
Allocation of roles within the cooperation:
- ZEISS: With its 40 years of expertise in holography and in-depth know-how from lithography, ZEISS provides optical design and master development of holographic film.
- tesa: Renowned for process and material innovation, tesa ensures reliable and precise mass replication of holographic films.
- Saint-Gobain Sekurit: Leader in innovative glazing systems, seamlessly integrating holographic films into windshield glass.
- Hyundai Mobis: Expert in advanced HMI and system integration, delivering exceptional display performance with cutting-edge PGU technology.
About tesa SE
As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.
tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group's sales (2024: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. tesa counts among the world's leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,400 employees today.
CONTACT:
tesa SE Corporate Communications
Hugo-Kirchberg-Str. 1 22848 Norderstedt
Germany Phone:
+49 40 88899 0
Email: pr@tesa.com
- New one-stop solution: Production-ready holographic windshield displays for OEMs
- Smart windshields: Holography turns glass into transparent info- and infotainment interfaces
- Industrialization by 2029: Alliance ensures reliable, cost-efficient series production
NORDERSTEDT, Germany, Feb. 3, 2026 /PRNewswire/ -- tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis announce the formation of a visionary "QuadAlliance". Together, they are shaping the entire value chain for automotive holographic windshield displays (HWD), offering a fast one-stop solution: from concept design, mastering, and replication of holographic optical elements (HOE) to windshield lamination, PGU technology (picture generation unit), and HMI integration (human-machine interface).
Within this alliance, the partners are driving development and meeting the industry's growing demand for new display and infotainment formats that will define the mobility of tomorrow.
Turning windshields into smart, transparent interfaces
Today's intelligent vehicles face several cockpit challenges: critical driving information is often outside the driver's direct line of sight, and interior screens compete for space. Additional hardware can increase energy consumption and weight, while also creating visual clutter. Meanwhile, drivers expect intuitive and distinctive in-car experiences, but conventional displays limit image size and design flexibility. Holographic windshield displays solve these challenges and transform the windshield into a transparent, interactive information interface. With combined expertise, tesa, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis will bring this solution into series production.
It enables:
A comprehensive supply chain for HWD industrialization
The shared ambition of the partners is to initiate the production of holographic windshield displays by 2029. To this end, the partners are aligning their roadmaps, development resources, and qualification processes to ensure that original equipment manufacturers (OEMs) can access a validated, industrially proven technology platform.
By closely coordinating their respective strengths — from HOE mastering and replication to high-performance adhesive and lamination solutions and automotive-grade system integration — the four companies are streamlining interfaces along the value chain. This reduces the complexity of development for OEMs, shortens project lead times, and supports a predictable, de-risked path to series production.
"Automotive glass is evolving from a passive surface into a dynamic gateway for immersive experiences. By leveraging the strengths of our global alliance and integrating tesa's extensive process and material expertise, we offer customers a one-stop solution that integrates seamlessly into their processes. Windshields are being transformed into transparent, holographic interfaces, redefining the connection between drivers, their vehicles, and the world around them. I am excited by the possibilities this partnership unlocks, as together we will set new standards in display design and scale these innovations globally." Dr. Ingrid Sebald, Chief Technology Officer, tesa SE.
Benchmark for quality robustness and flexibility
The "QuadAlliance" will set new standards for quality and reliability in holographic windshield displays. All partners are trusted suppliers with proven automotive expertise. Integrated supply chains ensure security and scalability, while OEMs retain flexibility to choose and integrate partners. The partners combine advanced technology, industrial readiness, and supply chain resilience for a fast, dependable transformation of windshields into smart display surfaces.
Appendix:
Allocation of roles within the cooperation:
- ZEISS: With its 40 years of expertise in holography and in-depth know-how from lithography, ZEISS provides optical design and master development of holographic film.
- tesa: Renowned for process and material innovation, tesa ensures reliable and precise mass replication of holographic films.
- Saint-Gobain Sekurit: Leader in innovative glazing systems, seamlessly integrating holographic films into windshield glass.
- Hyundai Mobis: Expert in advanced HMI and system integration, delivering exceptional display performance with cutting-edge PGU technology.
About tesa SE
As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.
tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group's sales (2024: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. tesa counts among the world's leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,400 employees today.
CONTACT:
tesa SE Corporate Communications
Hugo-Kirchberg-Str. 1 22848 Norderstedt
Germany Phone:
+49 40 88899 0
Email: pr@tesa.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Alliance for tomorrow: tesa, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis unite to revolutionize windshield display technology
Alliance for tomorrow: tesa, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis unite to revolutionize windshield display technology
SEOUL, South Korea, April 3, 2026 /PRNewswire/ -- The 2026 Asia Design Prize ceremony took place recently in Seoul, South Korea. MINISO took home three awards for its original designs, standing out among more than 1,500 submissions from 31 countries and regions. Flip Mirror earned a Gold Winner award, while Lumion Brush and Light Forest received Winner recognition, pointing to MINISO's growing in-house design and R&D capabilities.
Asia Design Prize is one of Asia's most influential international design awards. Renowned for its rigorous, impartial jury process and global perspective, the competition spotlights work that reflects where design is heading and helps bring those ideas and practice to a wider audience. It has become a visible platform connecting Asian design talent with the international stage.
These three winning products each address distinct everyday scenarios, combining sharp user-centric insight with structural innovation to make daily routines more intuitive.
Flip Mirror, the Gold Winner, is a hidden-storage compact mirror. With a flip mechanism, it tucks small items behind the mirror, blending storage and use in a way that feels seamless—even on a crowded desk. MINISO Seoul Design Center noted, "We wanted to turn everyday desktop organization into something simple, intuitive, and meaningful. Flip Mirror doesn't just keep your space tidy—it turns the act of flipping into a small, satisfying ritual."
Light Forest, an ambient mood light, draws inspiration from the silhouette of a forest. Its soft silicone shade conceals a squeeze sensor—users turn the light on and off with a gentle pinch, replacing traditional controls with a more tactile and playful interaction.
Lumion Brush, a portable scalp massager, focuses on personal care. It combines gentle vibration with ionic care, while its ergonomic, lightweight design makes it easy to use anywhere—at home or on the go—turning daily scalp care into something more efficient and effortless.
In recent years, MINISO has stepped up its focus on creative design as it expands globally. The company was an early advocate of "interest-driven consumption," and continues to push product innovation through a dual-engine approach— top-tier licensed IP collaborations and proprietary IP development—empowered by its design and technology capabilities. MINISO is advancing the development of four design centers in China, South Korea, Japan, and the United States, helping to build a global design network that continues to strengthen its original R&D capabilities. Winning multiple honor at Asia Design Prize further validates MINISO's sustained investment in its original design system. Looking ahead, MINISO will keep design at its core, bringing consumers products that are both inventive and genuinely useful.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
MINISO Secures Three Wins at the Asia Design Prize for Its Original Designs
MINISO Secures Three Wins at the Asia Design Prize for Its Original Designs
MINISO Secures Three Wins at the Asia Design Prize for Its Original Designs
MINISO Secures Three Wins at the Asia Design Prize for Its Original Designs
