Baby Safety Alliance Celebrates 50th Anniversary of Product Verification

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Baby Safety Alliance Celebrates 50th Anniversary of Product Verification

2026-02-04 18:02 Last Updated At：18:10

MT. LAUREL, N.J.--(BUSINESS WIRE)--Feb 4, 2026--

The Baby Safety Alliance today announced the 50th anniversary of its Verification Program, the longest-running baby gear verification program in the United States. Recently expanded into Canada, the program helps families shop with more confidence in today’s crowded marketplace. While baby products must meet minimum government safety requirements, Verification adds independent testing and additional requirements for safety, performance, and functionality. Today, there are over 3,200 products in the market that are Verified by the Baby Safety Alliance.

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The Verification Program began in 1976, after the U.S. government started issuing more rules for children’s products and manufacturers sought a united voice on safety. Members of the Baby Safety Alliance, formerly JPMA, began meeting to develop safety standards and later partnered with the American Society for Testing and Materials (ASTM), now ASTM International, to strengthen and formalize those standards. The program’s first verified product category was high chairs.

“Fifty years in, our mission is simple: make it easier for families to choose safer products,” said Lisa Trofe, Executive Director of the Baby Safety Alliance. “Parents are being asked to make safety decisions in a marketplace moving faster than standards, enforcement, and information can keep up. Our role is to keep trust visible and verifiable, so safety does not depend on guesswork, marketing claims, or a five-star rating.”

The Baby Safety Alliance Verified Seal, formerly the JPMA Certified Seal, helps parents feel confident in choosing products for their baby. Parents and caregivers can find the Baby Safety Alliance Verified Seal on packaging and product listings when shopping online or in-store. The Verified Seal signifies a product meets all requirements for safety, performance and functionality. To become Verified, each product is sample-tested annually. This year, the Alliance will continue expanding program alignment with retailers and marketplaces as new product categories and compliance expectations evolve.

“Being a member of the Baby Safety Alliance gives us added confidence, and we highly recommend the verification—especially for brands operating in categories where imitation products may exist,” said Richard Quigley, E-commerce Executive at BubbleBum USA LLC. “The verification has enabled us to seamlessly manage our online business through Amazon whilst focusing on driving satisfaction for consumers.”

The Baby Safety Alliance Verification Program is voluntary and based on adherence to ASTM standards, federal and state laws, and select retail requirements. The program is designed to support clearer documentation, reduce duplicative testing where allowed, and provide a consistent verification pathway for manufacturers and retailers.

Additionally, Baby Safety Alliance members have the opportunity to participate in the Amazon Compliance Fast-Track Program for eligible products. Program materials state the partnership helps streamline compliance documentation handling and minimize the risk of delisting tied to product-related documentation questions.

To learn more about the Baby Safety Alliance Verification Program, including how to apply, visit BabySafetyAlliance.org.

About the Baby Safety Alliance
The Baby Safety Alliance is the trusted voice for baby and children’s product safety across North America. Formerly known as JPMA, the Alliance advances safety through advocacy, education, product testing, and philanthropy. Its Verification Program independently tests thousands of products annually across 30+ categories to ensure they meet the highest safety, performance, and functionality standards. The Alliance also offers free guidance for parents and caregivers through Baby Safety University and supports families through the Baby Safety Foundation, a 501(c)(3) charity.

Israel strikes Gaza, killing 19, mostly women and children, after saying Hamas violated deal

DEIR AL-BALAH, Gaza Strip (AP) — Israeli strikes in Gaza killed at least 19 Palestinians, most of them women and children, by midday Wednesday, according to hospital officials. Israel pledged to continue strikes, saying that it was responding to a militant attack on Israeli soldiers that seriously wounded one.

Among the Palestinians killed were five children, including a 5-month-old and a baby just 10 days old; seven women; and a paramedic, said hospital officials. They are the latest Palestinians in Gaza to die since a ceasefire deal, which has been punctuated by deadly Israeli strikes, came into effect on Oct. 10, 2025. More than 530 Palestinians have been killed by Israeli in that time, according to Gaza’s health ministry.

The escalating Palestinian death toll has rocked the U.S.-backed truce and caused Palestinians in the strip to say it does not feel like the war has ended.

“The genocidal war against our people in the Gaza Strip continues,” said Dr. Mohamed Abu Selmiya, director of Gaza City’s Shifa Hospital, in a Facebook post. “Where is the ceasefire? Where are the mediators?”

An Israeli military official, speaking on the condition of anonymity in line with military policy, told The Associated Press that Israel would continue striking the strip. Since the ceasefire took hold, Israel’s military has defended deadly strikes by saying it is responding to Hamas violations or militant attacks on its soldiers. The military says four soldiers have been killed since the ceasefire took hold.

Mediators have condemned the attacks and Hamas has called them violations of the deal.

Early Wednesday, Israeli troops fired on a building in the Tuffah neighborhood in north Gaza, killing at least 11 people, most from the same family, said Shifa Hospital, which received the bodies. The dead included two parents, their 10-day-old girl, her 5-month-old cousin and their grandmother.

Israel’s military said its aircraft and armored units had returned fire after militants started shooting at troops, badly wounding a reservist soldier who was evacuated to a hospital. Israel called the militant attack a violation of the deal.

After the Tuffah strike, Israeli fire continued across the strip, said hospital officials. An Israeli strike on a family’s tent in the southern city of Khan Younis killed three people including a 12-year-old boy, said Nasser hospital, which received the bodies. Tank shelling in Gaza City’s eastern neighborhood of Zaytoun killed another three Palestinians, according to Shifa Hospital, including a husband and his wife.

A strike on a tent in the Muwasi area of Khan Younis killed at least two people and wounded five others, according to a field hospital run by the Palestinian Red Crescent in the area. The dead included Hussein Hassan Hussein al-Semieri, a paramedic for the Palestinian Red Crescent who was on duty at the time, said the hospital.

Over 71,800 Palestinians have been killed since the start of the war, according to the Gaza health ministry, which does not say how many were fighters or civilians. The ministry, which is part of the Hamas-led government, maintains detailed casualty records that are seen as generally reliable by U.N. agencies and independent experts.

Magdy reported from Cairo. AP reporter Julia Frankel contributed from Jerusalem.