EDO Launches ChatEDO, the First Agentic AI Application for Faster, More Accessible TV Outcome Measurement

NEW YORK--(BUSINESS WIRE)--Feb 4, 2026--

EDO, the TV outcomes company, today announced the launch of ChatEDO, a new conversational AI agent that makes EDO’s massive database of TV advertising activity and outcomes easier and faster to access, analyze, and utilize. ChatEDO allows clients to ask questions in natural language and instantly surfaces insights across EDO’s expansive Convergent TV database — dramatically reducing the time and effort required to understand and optimize performance.

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ChatEDO reflects a broader shift in how marketing teams want to interact with data. Many brand, publisher, and especially agency teams today are overextended and under-resourced, with fewer specialists to interpret measurement results. Yet the rise of fragmented, cross-platform TV, often transacted in programmatic platforms, increases expectations for speed, accuracy, and insight. ChatEDO lowers the barrier to entry for advanced TV insights, enabling more professionals across advertising organizations to immediately become effective users of outcomes intelligence, within seconds.

“ChatEDO is about meeting our customers where they are,” said Kevin Krim, President and CEO of EDO. “Research & Insights teams are under more pressure than ever and EDO’s industry-leading scale and granularity of data across Convergent TV breaks old dashboard and spreadsheet-based workflows. With ChatEDO, we’re making TV outcomes intelligence even more accessible, immediate, and useful.”

Built on EDO’s Vertical AI Heritage and Investment-Grade Data

ChatEDO is EDO’s custom-built agentic AI interface for AdEngage, the company’s leading Vertical-AI powered Convergent TV measurement platform. Rather than being tied to a single AI provider, ChatEDO is a model-agnostic orchestrator designed to leverage the best foundation models via Amazon Web Services (AWS) Bedrock, including OpenAI’s GPT-5, Anthropic’s Claude Opus, and other AI models. This architecture allows ChatEDO to seamlessly switch between foundation models as new state-of-the-art capabilities emerge, without disrupting the user experience or compromising accuracy.

The proprietary intelligence behind ChatEDO lives in its MCP-based tools. EDO has spent years engineering the execution logic and guardrails required to reliably interpret, contextualize, and analyze its syndicated, scaled, and granular TV data.

Rather than relying on generic AI platforms, ChatEDO leverages EDO’s decade of experience in Vertical AI, combining 10+ years of cross-platform outcomes data, trillions of impressions, hundreds of millions of airings, and syndicated benchmarks across industries. The result is an agentic system grounded in real, predictive consumer behavior, capable of turning immediate signals and historical benchmarks into actionable guidance.

“Our focus wasn’t just on building a chat interface — it was building the right intelligence behind it,” said Joshua Lee, EDO’s Chief Technical Officer and Head of Product. “We’ve spent years structuring Convergent TV outcomes data so it can be reliably consumed by AI agents. ChatEDO brings that powerful technical foundation to life, reducing friction and dramatically accelerating time-to-insight for agency teams.”

Faster Insights, Broader Access

In internal tests, ChatEDO has proved especially effective at answering common but time-consuming questions, on subjects like creative impact, competitive intelligence, share shifts, media weights, and category trends. While these queries previously required time-consuming, manual filtering across multiple dashboard views often downloaded into spreadsheets, ChatEDO provides answers in seconds using plain language and data visualizations.

For instance, agencies can now explore their competitors’ media plans and performance in real-time while on client calls, eliminating the need to pull additional data after the call and schedule an additional meeting days later.

By simplifying access to complex data, ChatEDO helps teams — whether at agencies, brands, or publishers — move faster, respond to stakeholders’ needs more quickly, and extend outcomes intelligence beyond a small group of power users to the broader organization — supporting speed, efficiency, and ROI at a time when doing more with less has become a mandate.

Whereas less technical team members might have needed to wait 4-6 hours for creative performance data, ChatEDO empowers these team members to receive instant analysis — no SQL necessary, no waiting on analyst expertise.

Availability

ChatEDO is initially available exclusively to agency teams via invite-only early access. With EDO’s reputation for speedy service, capacity will be carefully managed during the initial rollout to ensure performance, accuracy, and a high-quality user experience. Interested users can request an invite at edo.com/chatedo.

About EDO

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.

Image provided by EDO

KYIV, Ukraine (AP) — Envoys from Moscow and Kyiv met in Abu Dhabi on Wednesday for another round of U.S.-brokered talks on ending the almost four-year war as Russian cluster munitions killed seven people at a market in Ukraine.

The delegations from Moscow and Kyiv were joined in the United Arab Emirates by U.S. officials, Rustem Umerov, Ukraine's National Security and Defense Council chief, who was present at the meeting, said on social media.

Umerov said the planned two-day negotiations in Abu Dhabi started with all three delegations present, after which negotiators were to break into groups according to topics and then meet as a full group again at the end.

The American team was due to include special envoy Steve Witkoff and President Donald Trump’s son-in-law, Jared Kushner, who also attended last month’s meeting, according to the White House.

The current talks also coincide with the expiry of the last remaining nuclear arms pact between Russia and the United States on Thursday. Trump and Putin could extend the terms of the treaty or renegotiate its conditions in an effort to prevent a new nuclear arms race.

Last month’s discussions in the Emirati capital, part of a U.S. push to end the fighting, yielded some progress but no breakthrough on key issues, officials said.

The Abu Dhabi talks were held amid Ukrainian outrage over major Russian attacks on its energy system, which have occurred each winter since Russia launched its all-out invasion of its neighbor on Feb. 24 2022.

A huge Russian bombardment overnight from Monday to Tuesday included hundreds of drones and a record 32 ballistic missiles, wounding at least 10 people. This came despite Ukraine’s understanding that Russian President Vladimir Putin had told Trump he would temporarily halt strikes on Ukraine’s power grid.

Ukrainian civilians are struggling with one of the coldest winters in years, which saw temperatures around minus 20 degrees Celsius (minus 4 Fahrenheit).

Kremlin spokesman Dmitry Peskov wouldn’t offer any details on the Abu Dhabi talks and said that Moscow wasn’t planning any comment on their results.

He said that “the doors for a peaceful settlement are open,” but noted that Moscow will press its military action until Kyiv meets its demands.

Russia is hitting Ukraine’s energy facilities because its armed forces believe the targets are associated with Kyiv’s military effort, Peskov said.

There has been a lack of clarity about how long Putin had promised to observe a pause on power grid attacks.

Trump said Tuesday at the White House that Putin had agreed to halt strikes for a week, through Feb. 1, and that the Russian leader had kept his word. But Zelenskyy said Tuesday that “barely four days have passed of the week Russia was asked to hold off,” before Ukraine was hit with fresh attacks, suggesting the Ukrainian leader wasn't fully aware of the terms of the Trump-Putin agreement.

Meanwhile, White House Press Secretary Karoline Leavitt said Trump was “unfortunately unsurprised” by Moscow’s resumption of attacks.

On Wednesday, more than 200 repair crews were at work in Kyiv to restore power, the Ukrainian Energy Ministry said, adding that staff were exhausted and would be rotated. More than 1,100 apartment buildings in the capital were still without heating, Zelenskyy said.

The Institute for the Study of War, a Washington think tank, said the developments were part of Moscow’s negotiating strategy.

“The Kremlin will likely attempt to portray its adherence to this short-term energy strikes moratorium as a significant concession to gain leverage in the upcoming peace talks, even though the Kremlin used these few days to stockpile missiles for a larger strike package,” it said late Tuesday.

Russia used cluster munitions Wednesday in an attack on a busy market in eastern Ukraine that killed seven and wounded eight others, officials said.

The attack on the town of Druzhkivka darkened prospects for progress in the UAE, with Donetsk regional military administration chief Vadym Filashkin describing Russian talk of a ceasefire as “worthless.”

Russia also launched 105 drones against Ukraine overnight, and air defenses shot down 88 of them, the Ukrainian air force said Wednesday. Strikes by 17 drones were recorded at 14 locations, as well as falling debris at five sites, it said.

In the central Dnipropetrovsk region, a Russian strike on a residential area killed a 68-year-old woman and a 38-year-old man, regional military administration head Oleksandr Hancha said.

The southern city of Odesa also came under a large-scale attack, regional military administration head Oleh Kiper said. About 20 residential buildings were damaged, with four people rescued from under the rubble, he said.

Follow AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

In this image made from video provided by Russian Defense Ministry Press Service on Wednesday, Feb. 4, 2026, Russian Multiple rocket launcher TOS-1A fires towards Ukrainian positions on an undisclosed location in Ukraine. (Russian Defense Ministry Press Service via AP)