MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Feb 10, 2026--
Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a set of Mailchimp product innovations that unlock profitable growth for ecommerce businesses. Powered by the Intuit platform, the enhancements include more ways for merchants to connect their data and activate omnichannel campaigns driving up to 30x ROI for ecommerce customers1 without the added price or complexity.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260210726144/en/
For small and mid-market online sellers, customer acquisition and growth are becoming harder to measure and optimize. Only 33% of marketers say their pre-opt-in messaging is highly aligned, making it difficult to see which efforts drive orders and where revenue is being lost. Without a unified view of their data, merchants lack clear attribution and ROI insight. Email remains a core revenue driver for 69% of marketers, but maximizing its impact increasingly depends on unified data and automation that help teams focus investment on what works and drive measurable growth.
“Ecommerce marketers are under pressure to show every campaign’s impact on revenue,” said Diana Williams, VP of Product, Intuit Mailchimp. “With this release, Mailchimp customers will reap the benefits of 26% more ecommerce triggers —bringing advanced data, automation, and analytics into a single platform helping businesses execute quickly, run sophisticated campaigns, and see exactly how their marketing drives ROI.”
New capabilities designed for ecommerce growth
The newly-introduced capabilities directly address the core problems ecommerce businesses report today: limited time, lack of marketing expertise, uncertainty about ROI, and fragmented data across multiple platforms.
Demonstrated ROI for ecommerce businesses
Mailchimp already delivers measurable results for ecommerce customers, and the new capabilities are built to amplify that impact. Consider Gruppo Terroni, a hospitality group based in Toronto and Los Angeles that used Mailchimp’s ecommerce automations with their Shopify-connected store to target lapsed wine club members. Their single segmented campaign, which offered instant access to a library of wine guides, resulted in a 77% open rate and a 28% click-through rate, driving $8,000 in monthly recurring revenue.
Accessing these tools by switching to Mailchimp is easier than ever. "I was so blown away," says Ali Mann of Kaylin + Kaylin Pickles, a Mailchimp customer that switched from Klaviyo in 2025 to reduce costs and access more strategic support. The brand's first campaign was live in under a month and their open rates more than doubled.
Ecommerce customers reported an average of 16 hours saved per week after implementing Mailchimp 3, while Mailchimp SMS ecommerce users saw up to 22x ROI4 after launching their first SMS Marketing campaign. And Mailchimp customers that connect their accounts with Shopify are seeing up to a $41 return on investment for every dollar spent with Mailchimp 5.
“We’re a global business available in nearly every country across the world, and we’re delivering incredible ecommerce innovation that delivers real ROI,” said Ciarán Quilty, Senior Vice-President for International, Intuit. “We’re giving small and mid-size businesses connected data, automation and AI that simply work together, so switching to Intuit Mailchimp isn’t just the easy choice today, it's essential for their growth tomorrow.”
By tying advanced marketing capabilities to commerce outcomes and Intuit’s broader financial platform, Mailchimp helps digital-sales businesses not only run better campaigns but also operate more profitable, data-driven companies.
Availability
The new ecommerce-focused capabilities, including the Mailchimp proprietary Site Tracking Pixel, expanded SMS and transactional messaging, the omnichannel marketing dashboard, and enhanced migration tools, are expected to begin rolling out globally starting February 10th for eligible Mailchimp plans.
About Intuit:Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice. Features and functionality vary by plan type. Mailchimp and Shopify sold separately. Integration available. SMS (including Transactional SMS) is available as an add-on to paid plans in select countries after application and agreement to terms.
Built to deliver ROI for less cost, Intuit Mailchimp now combines unified data with powerful automation across email and messaging. Product innovations available in 185 countries and territories across North America, Latin America, EMEA and APAC.
Luka Doncic is almost certainly going to win the NBA scoring title this season. And it's now very possible that he doesn't make the All-NBA team.
That's rare, but it might be this season's reality.
The roster of award-caliber players who won't be winning awards this season continues to grow, with Doncic — the Los Angeles Lakers standout guard and MVP candidate — now out with a Grade 2 left hamstring strain that will force him to miss the rest of the regular season. Minnesota guard Anthony Edwards is certain to miss the league's 65-game award eligibility threshold as well after he was held out Thursday because of illness.
Doncic has played 64 games, one shy of the threshold. It's worth noting that BetMGM Sportsbook, among others, took Doncic off the list of MVP betting options following his injury Thursday.
“At this juncture of the season, it’s the last thing you want to see,” Lakers star LeBron James told reporters in Oklahoma City after Thursday's game, long before an MRI was performed Friday to determine the extent of Doncic's injury. “Especially anybody on our team, but when you have an MVP candidate on your team, the last thing you want to see is somebody go down with a hamstring injury."
Edwards can now only reach a maximum of 64 games as well, so he won’t be on the ballot for most major NBA awards either.
It was collectively bargained — meaning the league and the players association agreed on the terms — and this is the third season of it being part of the NBA rules.
It applies to player eligibility for five awards — MVP, Defensive Player of the Year, Most Improved Player, the All-NBA Team and the All-Defensive Team. Players have to either play in 65 regular-season games (with some minutes-played minimums in there as well), or at least 62 games before suffering a “season-ending injury."
But even with Doncic's hamstring hurt badly enough that he'll miss the rest of the regular season, it wouldn't be classified as “season-ending” unless a doctor — jointly selected by the NBA and the National Basketball Players Association — says he wouldn't be able to play again through May 31.
There is a grievance process and even a way to challenge the rule citing extraordinary circumstances, but neither would be easily utilized.
Five of the league's six highest-paid players this season — Golden State's Stephen Curry and Jimmy Butler, Philadelphia's Joel Embiid, Milwaukee's Giannis Antetokounmpo and Boston's Jayson Tatum — aren't eligible for awards. Denver's Nikola Jokic is the exception on the highest-paid list, and he'd likely be ineligible if he misses more than one more game down the stretch.
There were 23 players on the list of those winning MVP, MIP, DPOY, All-NBA and All-Defense last season. Of those, at least 10 are out of the running for honors this season: Antetokounmpo, Curry, Edwards, James, Tatum, Detroit's Cade Cunningham, Indiana teammates Tyrese Haliburton and Ivica Zubac, Utah's Jaren Jackson Jr. and Oklahoma City's Jalen Williams. (Most of those 10 have been out of the awards mix because of injuries for some time; Tatum and Haliburton both tore Achilles in last season's playoffs and it was obvious then that they wouldn't hit 65-game marks this year.)
Another four award winners from a year ago — Jokic, Oklahoma City's Lu Dort, Golden State's Draymond Green and Cleveland's Evan Mobley — aren't at 65 games yet this season but, for now anyway, seem on pace to get there.
Never say never. The union wants changes to the policy, and it's certain to come up in their conversations with the league office. But many players — and even Andre Iguodala, now the head of the players' association — have said in recent years that the 65-game rule is a good thing.
The league doesn't seem inclined to make a change based solely on what would appear to be an extraordinary number of award candidates not hitting the threshold in one year.
“I think it is working,” NBA Commissioner Adam Silver said last month. “I think if you look at the numbers, the pre-implementation of this rule, numbers were going in the wrong direction. I may have this a little bit off: I think the three years before we adopted this rule, almost a third of the All-NBA players had not played 80% of the games. That was a huge issue for the league.”
As we said, it's rare, but it has happened. Twice, to be exact.
— 1968-69: Elvin Hayes won the scoring title as a rookie, then wasn't even All-NBA — and didn't win Rookie of the Year, either.
— 1975-76: Bob McAdoo won his third consecutive scoring title and was second in the MVP race — but didn't make All-NBA. Players voted for MVP in those days, and McAdoo was an extremely close second behind Kareem Abdul-Jabbar. Dave Cowens was third in the MVP vote but got the second-team All-NBA nod at center, with Abdul-Jabbar the first-team pick.
Doncic now seems likely to join that list. It's not mathematically certain yet that he wins the scoring title, but it would take something extraordinary for it not to happen.
He's averaging 33.5 points per game, with Gilgeous-Alexander at 31.6 per game. For Gilgeous-Alexander — last season's scoring champion — to overtake Doncic, he would need to go on an unbelievable run. An example: He'd need to score 292 points over the final five games to take over the top spot, and nobody other than Wilt Chamberlain has had a five-game run like that.
Of the previous 79 scoring champions, 64 were first-team All-NBA and 13 were second-team.
Jokic is going to win the league's rebounding and assist titles, while averaging a triple-double yet again. But he's also not assured yet of being on the award ballots.
The thresholds are different.
While the award mandate is 65 games in most cases, players are eligible for most statistical awards if they play in 58 games (or 70% of the season). There are different standards for some stat awards, such as field-goal percentage (minimum 300 made), free-throw percentage (minimum 125 made) and 3-point percentage (minimum 82 made).
A player can win a stat award while appearing in less than 58 games.
For example, last season, San Antonio's Victor Wembanyama played only 46 games but still won the blocked shot title. Even if he played in the minimum 58 games and recorded no blocks in the 12 games needed to reach that number he still would have been ahead of the runner-up, Utah's Walker Kessler.
AP NBA: https://www.apnews.com/hub/NBA
Los Angeles Lakers guard Luka Doncic (77) looks to make a shot-attempt in the fourth quarter of a loss to the Detroit Pistons in an NBA basketball game Monday, March 23, 2026, in Detroit. (AP Photo/Duane Burleson)
Denver Nuggets center Nikola Jokic warms up before an NBA basketball game against the Utah Jazz, Wednesday, April 1, 2026, in Salt Lake City. (AP Photo/Rob Gray)
Detroit Pistons forward Ronald Holland II (5) talks with guard Cade Cunningham (2), who did not play due to an injury, during the second half of an NBA basketball game against the Toronto Raptors Tuesday, March 31, 2026, in Detroit. (AP Photo/Duane Burleson)
Los Angeles Lakers forward/guard Luka Dončić (77) drives against Oklahoma City Thunder guard Cason Wallace (22) during the first half of an NBA basketball game Thursday, April. 2, 2026, in Oklahoma City. (AP Photo/Gerald Leong)
