Hong Leong Bank Reimagines Its Affluent Wealth Management Segment for High Net-Worth Individuals
KUALA LUMPUR, Malaysia, Feb. 11, 2026 /PRNewswire/ -- Hong Leong Bank ("HLB" or the "Bank") has evolved its affluent wealth management segment into HLB Priority, marking a strategic shift from transactional "Priority Banking" toward a sophisticated, advisory-led model. This transformation merges institutional financial solutions with personalized advisory and exclusive lifestyle privileges, designed to help clients achieve five core outcome-driven goals: Preservation, Income, Growth, Diversification, and Legacy.
As a key engine of the Bank's 3-5 Year Transformative Plan, this evolution builds upon strategic milestones such as HLB's alliance with Lombard Odier and its renewed Shariah-compliant proposition under Hong Leong Islamic Bank ("HLISB").
"As Malaysia enters a significant era of wealth transfer, the next generation of High Net-Worth Individuals ("HNWI") are increasingly seeking sophisticated, value-added services from wealth managers. In our commitment to transcend the 'banking' label, we are deliberately shifting to a dedicated advisory-led model, looking towards the long-term stewardship of our client's aspirations. With this, we believe wealth management can no longer be viewed as a peripheral service. Our strategy is built on the principle of mutual growth where by delivering high-value advisory, specialized solutions and exclusive privileges, we are simultaneously driving the Bank's wealth franchise as a primary engine of long-term growth and a vital pillar of our non-interest income," said Kevin Lam, HLB's Group Managing Director and CEO.
By managing the complexities of a client's lifestyle, HLB Priority empowers individuals to focus on their core financial objectives while reclaiming their most precious asset: time.
"The HNWI of today is defined by their ambition and their pace. They are not only architecting expansive portfolios but also ensuring their legacy is built with precision. In this high-velocity environment, our clients are not merely looking for a place to park their capital, they are seeking a partner who gives them back their most precious asset, which is time," said Jeffrey Yap, HLB's Managing Director and Regional Head of Wealth Management.
To support this holistic vision, the Bank has introduced the "Health is Wealth" pillar through a partnership with Asia OneHealthcare ("A1Health"), facilitating access to specialized medical care across Malaysia, Indonesia, and Vietnam. Furthermore, HLB Priority offers Regional Mobility and Multi-Currency Solutions to support global lifestyles across Malaysia, Singapore, Vietnam, Cambodia, Hong Kong, and Mainland China.
"By integrating a lifestyle architecture that is as robust and forward-thinking as our financial advice, we provide a level of stewardship service that mirrors the care a physician provides for one's medical well-being. Whether we are providing access to world-class medical specialists or orchestrating seamless transit across borders, our mission is to provide solutions that are tailored to the wealth goal that you desire, whether that is to preserve and grow wealth, or generate the best outcome from your income. Ultimately, HLB Priority is about providing the sophisticated support and peace of mind necessary for our clients to step away from the logistical burden. This allows them to focus on what truly matters, while we provide the foundation for their wealth to endure and the five core objectives to be realized," added Yap.
The reimagining of HLB Priority includes a refined brand identity visible across all touchpoints and a comprehensive modernization of Priority Centres nationwide, scheduled for completion through March 2026.
For more information, please visit hlb.com.my/priority-banking.
To know more about the refreshed HLB Priority, please visit
https://www.hlb.com.my/en/priority-banking.html
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HLB Priority: Redefining Wealth for a New Era
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SANTA BARBARA, Calif., Feb. 11, 2026 /PRNewswire/ -- Koala Eco, the mood-boosting wellness brand for cleaning, home and personal care founded by Jessica Bragdon and Paul Davidson, closed out 2025 by redefining home care, proving that products can deliver on performance, sensory experience and purpose.
In 2025, the Koala Eco team successfully ensured more of its beloved Australian botanicals were at home around the world with creative partnerships and retail expansion. At the same time, the brand tallied that it has repackaged six million recycled plastic bottles along with keeping 4.3 million liters of conventional, traditionally harsh cleaning products from entering homes and waterways as of end of the year. Koala Eco's intentional practices and exceptional products earned the brand a 2025 Leaping Bunny certification.
The brand welcomed Whole Foods Market into its retail portfolio at year's end, with the renowned grocer debuting 10 products for body and home nationwide in-store and online. Beloved markets including Happier Grocery, Harris Farm and online grocers iHerb and Good Eggs also joined Sprouts, Erewhon, Goop and many other independent retailers in the US and around the world that carry Koala Eco's safe and efficacious products, taking the brand from seedlings to canopy.
Creative partnerships also grew in scope and scale in 2025, including a limited-edition Laundry Wash collaboration with regenerative fashion brand Christy Dawn. In an unexpected but not surprising moment, the brand was also selected by longtime brand fan Kendall Jenner for her new mountain home and her holiday gift guide, shared with millions of followers on Instagram.
The brand, founded in Australia but made locally using only Australian essential oils - never synthetic fragrance - was also pleased to spotlight their community as part of their "Our Hour in Nature" blog, including former fashion editor Laura Brown, surfer Nikki van Dijk, Marigold founder Gena Winter, chef and food stylist Diana Yen and designer Bianca Spender.
With philanthropy at their core, Koala Eco continued its partnership with 1% for the Planet. It expanded its Oceanic Society's Critters Scholars commitment and is pleased to confirm that in 2025, 78% of participating kids and teens from underserved communities were in a boat on the ocean for the first time and 100% of kids participating made personal pledges to support conservation in their own communities. A new commitment to become plastic neutral also came to fruition in June with a partnership with rePurpose Global and by year's end, the brand had diverted over 72,000 pounds of plastic from nature, the equivalent of almost 5.4 million plastic bags.
As 2026 unfolds, Koala Eco's leadership will continue with clear market demand, standout positioning, and a mission-driven approach: "Purpose is not just a guiding principle—it is the essence of Koala Eco," said co-founder Jessica Bragdon. "We are dedicated to creating natural, effective, and safe products while fostering a deeper connection between people and nature."
About Koala Eco:
Koala Eco is a purpose-led brand offering safe, powerful products for a clean home, body and mind. Our formulations blend the potency of plant-derived ingredients with the uplifting benefits of Australian essential oils, creating an aromatherapeutic experience. Founded by Jessica Bragdon and Paul Davidson in 2017 in Sydney, Australia, the brand has now expanded to the USA, where the products are also locally made. At the heart of Koala Eco is the belief that connecting with nature in everyday life can enhance wellbeing, an ethos inspired by the principles of ecopsychology. We are also committed to sustainability, using recycled, recyclable, and refillable bottles, and supporting community initiatives such as 1% for the Planet, rePurpose Global, and The Oceanic Society.
Koala Eco Media Contact:
Kate Walters
kate@katewalterscommunications.com
323-833-0159
Photo - https://mma.prnasia.com/media2/2901674/The_Koala_Eco_range_is_available_at_Whole_Foods_Market_and_Koalaecocom.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2814870/Koala_Eco_Company_USA_Logo.jpg?p=medium600
SANTA BARBARA, Calif., Feb. 11, 2026 /PRNewswire/ -- Koala Eco, the mood-boosting wellness brand for cleaning, home and personal care founded by Jessica Bragdon and Paul Davidson, closed out 2025 by redefining home care, proving that products can deliver on performance, sensory experience and purpose.
In 2025, the Koala Eco team successfully ensured more of its beloved Australian botanicals were at home around the world with creative partnerships and retail expansion. At the same time, the brand tallied that it has repackaged six million recycled plastic bottles along with keeping 4.3 million liters of conventional, traditionally harsh cleaning products from entering homes and waterways as of end of the year. Koala Eco's intentional practices and exceptional products earned the brand a 2025 Leaping Bunny certification.
The brand welcomed Whole Foods Market into its retail portfolio at year's end, with the renowned grocer debuting 10 products for body and home nationwide in-store and online. Beloved markets including Happier Grocery, Harris Farm and online grocers iHerb and Good Eggs also joined Sprouts, Erewhon, Goop and many other independent retailers in the US and around the world that carry Koala Eco's safe and efficacious products, taking the brand from seedlings to canopy.
Creative partnerships also grew in scope and scale in 2025, including a limited-edition Laundry Wash collaboration with regenerative fashion brand Christy Dawn. In an unexpected but not surprising moment, the brand was also selected by longtime brand fan Kendall Jenner for her new mountain home and her holiday gift guide, shared with millions of followers on Instagram.
The brand, founded in Australia but made locally using only Australian essential oils - never synthetic fragrance - was also pleased to spotlight their community as part of their "Our Hour in Nature" blog, including former fashion editor Laura Brown, surfer Nikki van Dijk, Marigold founder Gena Winter, chef and food stylist Diana Yen and designer Bianca Spender.
With philanthropy at their core, Koala Eco continued its partnership with 1% for the Planet. It expanded its Oceanic Society's Critters Scholars commitment and is pleased to confirm that in 2025, 78% of participating kids and teens from underserved communities were in a boat on the ocean for the first time and 100% of kids participating made personal pledges to support conservation in their own communities. A new commitment to become plastic neutral also came to fruition in June with a partnership with rePurpose Global and by year's end, the brand had diverted over 72,000 pounds of plastic from nature, the equivalent of almost 5.4 million plastic bags.
As 2026 unfolds, Koala Eco's leadership will continue with clear market demand, standout positioning, and a mission-driven approach: "Purpose is not just a guiding principle—it is the essence of Koala Eco," said co-founder Jessica Bragdon. "We are dedicated to creating natural, effective, and safe products while fostering a deeper connection between people and nature."
About Koala Eco:
Koala Eco is a purpose-led brand offering safe, powerful products for a clean home, body and mind. Our formulations blend the potency of plant-derived ingredients with the uplifting benefits of Australian essential oils, creating an aromatherapeutic experience. Founded by Jessica Bragdon and Paul Davidson in 2017 in Sydney, Australia, the brand has now expanded to the USA, where the products are also locally made. At the heart of Koala Eco is the belief that connecting with nature in everyday life can enhance wellbeing, an ethos inspired by the principles of ecopsychology. We are also committed to sustainability, using recycled, recyclable, and refillable bottles, and supporting community initiatives such as 1% for the Planet, rePurpose Global, and The Oceanic Society.
Koala Eco Media Contact:
Kate Walters
kate@katewalterscommunications.com
323-833-0159
Photo - https://mma.prnasia.com/media2/2901674/The_Koala_Eco_range_is_available_at_Whole_Foods_Market_and_Koalaecocom.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2814870/Koala_Eco_Company_USA_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
KOALA ECO REFLECTS ON YEAR OF PURPOSE, GROWTH AS IT PLANS FOR CONTINUED SUCCESS IN 2026
