With new protection for the iPhone 17e and fresh spring colors for the iPhone 17, ESR delivers MagSafe performance and military-grade protection in step with the season
WILMINGTON, Del., March 3, 2026 /PRNewswire/ -- ESR, a global tech accessories brand trusted by over 130 million customers worldwide, today announces its new spring lineup of iPhone 17 accessories. Timed to coincide with the launch of the MagSafe-enabled iPhone 17e, the lineup features brand-new protective cases and screen protectors for the iPhone 17e alongside fresh spring colors for the existing iPhone 17 series.
As Apple makes color a defining theme for 2026 and brings MagSafe to more users with the iPhone 17e, ESR's spring lineup arrives in perfect step. Reflecting the energy of the season, this expanded lineup completes ESR's full iPhone 17 protection ecosystem. From the iPhone 17e to flagship models, every device in the iPhone 17 family now has a dedicated ESR solution, combining refined design with trusted MagSafe performance and everyday protection.
"With the iPhone 17e, we've completed protection for the entire iPhone 17 family, this lineup reflects the sense of renewal spring brings," said Elsie Chu, Senior Director of Product Protection at ESR. "New colors, new protection, new possibilities — every detail of the full iPhone 17 lineup is designed to make everyday tech easier and more enjoyable, bringing a fresh sense of ease to the way people use their devices."
Fully Protected, Fully MagSafe: New Accessories for iPhone 17e
The iPhone 17e is the first "e" model with MagSafe, bringing magnetic convenience to more users than ever. In response, ESR expands its protection ecosystem with MagSafe cases and military-grade screen protectors designed for seamless everyday use.
- ESR Classic Hybrid Magnetic Case (Stash Stand): Slim yet tough, this case delivers 4× military-grade protection with drop resistance up to 16 ft, a zinc-alloy camera guard, and reinforced Air Guard corners. The built-in Stash Stand adjusts between portrait and landscape for hands-free viewing anywhere, and integrated magnets provide 1,500 g of holding force for secure magnetic alignment, enabling reliable MagSafe charging up to 15W. Available on Amazon and the ESR Store now.
- ESR Cyber Tough Magnetic Case: Engineered for maximum durability, this rugged case delivers 7× military-grade protection and withstands drops of up to 23 ft. Its three-layer construction (PC backing, flexible TPE shell, and inner PORON® lining) absorbs impact from every angle, with integrated magnets providing 1,500 g of holding force for secure magnetic alignment, ensuring reliable MagSafe charging. Available on Amazon and the ESR Store now.
- ESR UltraFit Armorite® Screen Protector: Edge-to-edge 9H tempered glass with 7× the impact absorption of generic screen protectors. The UltraFit tray ensures a bubble-free installation in one pull. Available on Amazon and the ESR Store now.
Beyond protection, the addition of MagSafe to iPhone 17e unlocks ESR's broader magnetic ecosystem. From fast wireless chargers and stable OmniLock™ car mounts to magnetic wallets, users can enjoy secure alignment, reliable charging, and everyday flexibility, whether paired with a case or used on a streamlined device.
Color Meets Protection: New Spring Finishes for the iPhone 17
Beyond the iPhone 17e launch, ESR is expanding its Stash Stand series with new spring-inspired colors for the iPhone 17. As Apple makes color a centerpiece of the iPhone 17 experience, ESR's new seasonal finishes are designed to complement that vision. Both cases feature 3× military-grade drop protection, an adjustable Stash Stand for hands-free viewing, and powerful built-in magnets for seamless MagSafe charging, all wrapped in designs made to move with the season.
- ESR Cloud Soft Magnetic Case (Camera Control, Stash Stand) — Soft silicone, four seasonal colors: Spring has a feeling, and this case captures it. The smooth silicone finish delivers a warm, comfortable grip that complements the season's style. Available in Lavender, Sage, and Misty Blue for the iPhone 17, while Light Tan is compatible with the iPhone 17, 17 Pro, and 17 Pro Max. Available on Amazon and the ESR Store now.
- ESR Classic Hybrid Magnetic Case (Camera Control, Stash Stand) — Slim, clear, true-to-color: Designed to let the iPhone 17's color take center stage, this lightweight clear case showcases the season's palette without compromise. Available in Frosted Purple, Frosted Light Green, and Frosted Light Blue for the iPhone 17. Available on Amazon and the ESR Store now.
Availability
The full press kit can be found here. For more information, visit ESR's official website or Amazon store to explore the complete iPhone 17 accessories range.
About ESR: Trusted for 17 Years
Founded in 2009, ESR is a global tech brand trusted by over 130 million customers worldwide. We design tech accessories for smart devices to enhance everyday tech experiences. We're on a mission to make tech easier to use, developing products that seamlessly integrate into daily life, helping people live with greater ease and efficiency.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
ESR Launches iPhone 17e Accessories, Completing the Full iPhone 17 Protection Lineup
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- Hyundai Mobis invited about 100 representatives from European and North American customers to its Swedish winter testing ground
- The company is demonstrating integrated demo vehicles featuring core auto components, including braking and steering systems
- The Swedish test center celebrates its 20th anniversary this year since 2006
ARJEPLOG, Sweden, March 3, 2026 /PRNewswire/ -- Hyundai Mobis (KRX 012330) announced on 3rd that it is hosting a technology showcase at its winter testing ground in Sweden for global customers. The event, which started last weekend, will continue for ten days and is expected to attract around 100 representatives from 10 European and North American customers.
Hyundai Mobis is showcasing new products currently under order discussions or scheduled for supply by integrating them into demo vehicles. Through driving evaluations, the company aims to identify customer needs. As requirements vary by customer, the company is expected to accelerate the supply and development of specialized core auto components tailored to each customer.
Global customers have dispatched a large number of representatives, including engineers and purchasing managers. Representatives who recently experienced the demo vehicles equipped with Hyundai Mobis' core auto components, such as braking and steering systems, expressed strong satisfaction. In particular, European customers showed significant interest in the company's next-generation integrated braking system, which is scheduled for mass production later this year.
The event is made possible by Hyundai Mobis' winter testing ground in Sweden, located near major global customers. The Swedish winter testing ground spans approximately 1.7 million square meters and features 14 tracks designed to simulate snow-covered and icy road conditions. The facility is also equipped with a workshop facility, enabling real-time adjustments based on customer feedback.
Arjeplog, a small town in Sweden in Northern Europe approximately 7,000 kilometers from Korea, hosts winter testing grounds primarily operated by European automakers. Among global automotive suppliers, only a limited number operate such facilities.
This year marks the 20th anniversary of Hyundai Mobis' Swedish winter testing ground. The company aims to demonstrate to global customers that its core component competitiveness is backed by large-scale R&D investment and a rigorous localized quality verification system. Through these efforts, Hyundai Mobis expects to expand joint pre-development projects for core auto components prior to new vehicle launches.
Since 2006, Hyundai Mobis has deployed large-scale R&D teams to the site annually from January to March to validate core auto components and advanced technologies. This year, more than 80 vehicles were transported to Sweden and approximately 60 projects are being conducted on-site. Testing focuses on assessing the performance of auto components under development in extreme cold conditions, the detection accuracy of autonomous driving sensors, and the verification of control units and algorithms under development.
About Hyundai Mobis
Hyundai Mobis is the global no. 6 automotive supplier, headquartered in Seoul, Korea. Hyundai Mobis has outstanding expertise in sensors, sensor fusion in ECUs and software development for safety control. The company's products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Hyundai Mobis operates its R&D headquarters in Korea, with four technology centers in the United States, Germany, China, and India. For more information, please visit the website at http://www.mobis.com
Media Contact
Choon Kee Hwang : ckhwang@mobis.com
Jihyun Han : jihyun.han@mobis.com
- Hyundai Mobis invited about 100 representatives from European and North American customers to its Swedish winter testing ground
- The company is demonstrating integrated demo vehicles featuring core auto components, including braking and steering systems
- The Swedish test center celebrates its 20th anniversary this year since 2006
ARJEPLOG, Sweden, March 3, 2026 /PRNewswire/ -- Hyundai Mobis (KRX 012330) announced on 3rd that it is hosting a technology showcase at its winter testing ground in Sweden for global customers. The event, which started last weekend, will continue for ten days and is expected to attract around 100 representatives from 10 European and North American customers.
Hyundai Mobis is showcasing new products currently under order discussions or scheduled for supply by integrating them into demo vehicles. Through driving evaluations, the company aims to identify customer needs. As requirements vary by customer, the company is expected to accelerate the supply and development of specialized core auto components tailored to each customer.
Global customers have dispatched a large number of representatives, including engineers and purchasing managers. Representatives who recently experienced the demo vehicles equipped with Hyundai Mobis' core auto components, such as braking and steering systems, expressed strong satisfaction. In particular, European customers showed significant interest in the company's next-generation integrated braking system, which is scheduled for mass production later this year.
The event is made possible by Hyundai Mobis' winter testing ground in Sweden, located near major global customers. The Swedish winter testing ground spans approximately 1.7 million square meters and features 14 tracks designed to simulate snow-covered and icy road conditions. The facility is also equipped with a workshop facility, enabling real-time adjustments based on customer feedback.
Arjeplog, a small town in Sweden in Northern Europe approximately 7,000 kilometers from Korea, hosts winter testing grounds primarily operated by European automakers. Among global automotive suppliers, only a limited number operate such facilities.
This year marks the 20th anniversary of Hyundai Mobis' Swedish winter testing ground. The company aims to demonstrate to global customers that its core component competitiveness is backed by large-scale R&D investment and a rigorous localized quality verification system. Through these efforts, Hyundai Mobis expects to expand joint pre-development projects for core auto components prior to new vehicle launches.
Since 2006, Hyundai Mobis has deployed large-scale R&D teams to the site annually from January to March to validate core auto components and advanced technologies. This year, more than 80 vehicles were transported to Sweden and approximately 60 projects are being conducted on-site. Testing focuses on assessing the performance of auto components under development in extreme cold conditions, the detection accuracy of autonomous driving sensors, and the verification of control units and algorithms under development.
About Hyundai Mobis
Hyundai Mobis is the global no. 6 automotive supplier, headquartered in Seoul, Korea. Hyundai Mobis has outstanding expertise in sensors, sensor fusion in ECUs and software development for safety control. The company's products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Hyundai Mobis operates its R&D headquarters in Korea, with four technology centers in the United States, Germany, China, and India. For more information, please visit the website at http://www.mobis.com
Media Contact
Choon Kee Hwang : ckhwang@mobis.com
Jihyun Han : jihyun.han@mobis.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Hyundai Mobis Invites 10 Global Customers to Swedish Winter Testing Ground to Showcase Core Technologies in Extreme Cold Conditions
