ESR Launches iPhone 17e Accessories, Completing the Full iPhone 17 Protection Lineup

With new protection for the iPhone 17e and fresh spring colors for the iPhone 17, ESR delivers MagSafe performance and military-grade protection in step with the season

WILMINGTON, Del., March 3, 2026 /PRNewswire/ -- ESR, a global tech accessories brand trusted by over 130 million customers worldwide, today announces its new spring lineup of iPhone 17 accessories. Timed to coincide with the launch of the MagSafe-enabled iPhone 17e, the lineup features brand-new protective cases and screen protectors for the iPhone 17e alongside fresh spring colors for the existing iPhone 17 series.

As Apple makes color a defining theme for 2026 and brings MagSafe to more users with the iPhone 17e, ESR's spring lineup arrives in perfect step. Reflecting the energy of the season, this expanded lineup completes ESR's full iPhone 17 protection ecosystem. From the iPhone 17e to flagship models, every device in the iPhone 17 family now has a dedicated ESR solution, combining refined design with trusted MagSafe performance and everyday protection.

"With the iPhone 17e, we've completed protection for the entire iPhone 17 family, this lineup reflects the sense of renewal spring brings," said Elsie Chu, Senior Director of Product Protection at ESR. "New colors, new protection, new possibilities — every detail of the full iPhone 17 lineup is designed to make everyday tech easier and more enjoyable, bringing a fresh sense of ease to the way people use their devices."

Fully Protected, Fully MagSafe: New Accessories for iPhone 17e

The iPhone 17e is the first "e" model with MagSafe, bringing magnetic convenience to more users than ever. In response, ESR expands its protection ecosystem with MagSafe cases and military-grade screen protectors designed for seamless everyday use.

• ESR Classic Hybrid Magnetic Case (Stash Stand): Slim yet tough, this case delivers 4× military-grade protection with drop resistance up to 16 ft, a zinc-alloy camera guard, and reinforced Air Guard corners. The built-in Stash Stand adjusts between portrait and landscape for hands-free viewing anywhere, and integrated magnets provide 1,500 g of holding force for secure magnetic alignment, enabling reliable MagSafe charging up to 15W. Available on Amazon and the ESR Store now.
• ESR Cyber Tough Magnetic Case: Engineered for maximum durability, this rugged case delivers 7× military-grade protection and withstands drops of up to 23 ft. Its three-layer construction (PC backing, flexible TPE shell, and inner PORON® lining) absorbs impact from every angle, with integrated magnets providing 1,500 g of holding force for secure magnetic alignment, ensuring reliable MagSafe charging. Available on Amazon and the ESR Store now.
• ESR UltraFit Armorite® Screen Protector: Edge-to-edge 9H tempered glass with 7× the impact absorption of generic screen protectors. The UltraFit tray ensures a bubble-free installation in one pull. Available on Amazon and the ESR Store now.

Beyond protection, the addition of MagSafe to iPhone 17e unlocks ESR's broader magnetic ecosystem. From fast wireless chargers and stable OmniLock™ car mounts to magnetic wallets, users can enjoy secure alignment, reliable charging, and everyday flexibility, whether paired with a case or used on a streamlined device.

Color Meets Protection: New Spring Finishes for the iPhone 17

Beyond the iPhone 17e launch, ESR is expanding its Stash Stand series with new spring-inspired colors for the iPhone 17. As Apple makes color a centerpiece of the iPhone 17 experience, ESR's new seasonal finishes are designed to complement that vision. Both cases feature 3× military-grade drop protection, an adjustable Stash Stand for hands-free viewing, and powerful built-in magnets for seamless MagSafe charging, all wrapped in designs made to move with the season.

• ESR Cloud Soft Magnetic Case (Camera Control, Stash Stand) — Soft silicone, four seasonal colors: Spring has a feeling, and this case captures it. The smooth silicone finish delivers a warm, comfortable grip that complements the season's style. Available in Lavender, Sage, and Misty Blue for the iPhone 17, while Light Tan is compatible with the iPhone 17, 17 Pro, and 17 Pro Max. Available on Amazon and the ESR Store now.
• ESR Classic Hybrid Magnetic Case (Camera Control, Stash Stand) — Slim, clear, true-to-color: Designed to let the iPhone 17's color take center stage, this lightweight clear case showcases the season's palette without compromise. Available in Frosted Purple, Frosted Light Green, and Frosted Light Blue for the iPhone 17. Available on Amazon and the ESR Store now.

Availability

The full press kit can be found here. For more information, visit ESR's official website or Amazon store to explore the complete iPhone 17 accessories range.

About ESR: Trusted for 17 Years

Founded in 2009, ESR is a global tech brand trusted by over 130 million customers worldwide. We design tech accessories for smart devices to enhance everyday tech experiences. We're on a mission to make tech easier to use, developing products that seamlessly integrate into daily life, helping people live with greater ease and efficiency.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

ESR Launches iPhone 17e Accessories, Completing the Full iPhone 17 Protection Lineup

The Aero Straight Pro 2-in-1 Air Straightener introduces dual airflow engineered for use on both wet and dry hair, to deliver smooth, glossy results while helping reduce heat exposure and elevate everyday styling performance.

LOS ANGELES, June 2, 2026 /PRNewswire/ -- Dreame Technology (Dreame) today announced the launch of the Aero Straight Pro 2-in-1 Air Straightener, its most advanced hair styling device to date. Combining high-velocity airflow, intelligent thermal sensing, and advanced hair protection technologies, the Aero Straight Pro introduces a new approach to straightening that prioritizes speed, shine, and hair care without relying on excessive heat or heavy compression.

Designed for both wet and dry styling, the Aero Straight Pro 2-in-1 Air Straightener streamlines the styling process by drying, straightening, and setting hair simultaneously. The result is a faster, more efficient styling experience engineered to deliver sleek, long-lasting results with greater comfort and control.

"As Dreame continues to expand its hair tool portfolio, our focus remains on developing intelligent, intuitive technologies that enhance everyday routines," said Ana Wang, CEO of Dreame Technology North America. "The Aero Straight Pro 2-in-1 Air Straightener represents a new era of airflow-based styling, delivering smoother, healthier-looking results with less heat, greater speed, and more personalization."

A New Approach to Straightening with Intelligent Airflow

At the core of the Aero Straight Pro 2-in-1 Air Straightener is Dreame's Dual Airflow Technology, which combines heated airflow for styling with cool airflow to immediately set the look in a single pass. This continuous styling-and-setting process is designed to help improve style longevity while reducing prolonged heat exposure during use.

Powered by a up to 120,000 RPM high-speed motor, the device generates concentrated airflow that smooths and straightens hair efficiently while minimizing reliance on extreme plate temperatures or mechanical compression. The airflow-based system is engineered to create sleek, polished results with enhanced shine and movement.

Wet-to-Straight Styling Designed for Faster Everyday Routines

The Aero Straight Pro 2-in-1 Air Straightener is designed to simplify styling by combining drying and straightening into one streamlined process. Using airflow powered by the Coandă effect, the device can simultaneously dry and smooth hair, improving styling efficiency by up to 50%.

Multiple styling modes allow users to customize the experience for different routines and hair needs, including a dedicated 57°C Root Care Mode engineered for gentler root-level drying and styling.

Intelligent Heat Control and Personalized Styling

To help maintain consistent styling performance, the Aero Straight Pro 2-in-1 Air Straightener incorporates an advanced NTC Smart Temperature Control system with six sensors that monitor heat levels 200 times per second. This continuous regulation helps maintain precise airflow temperatures while supporting smoother styling results and reduced heat stress on the hair.

Triple Protection Care for Smoother, Shinier Hair

Beyond styling performance, the Aero Straight Pro 2-in-1 Air Straightener was developed with a strong emphasis on hair care and long-term hair appearance. Its Triple Hair Protection System combines negative ion technology, keratin-coated components, and Moroccan argan oil infusion to help reduce frizz, enhance shine, and support softer-looking results throughout the styling process.

A built-in smart display provides clear visibility into styling modes, airflow settings, and real-time temperature monitoring, while intelligent safety features automatically adjust airflow during use, pause operation after inactivity, and power down the device after three minutes to help prevent overheating.

The Aero Straight Pro has already received international recognition, earning both a Publisher Awards CES 2026 and a Digital Trends Publisher Award for its engineering innovation and consumer-focused design.

The Dreame Aero Straight Pro 2-in-1 Air Straightener is now available for $349.99 on Amazon and Dreame's official website, offering a streamlined, high-performance solution for next-generation at-home hair styling.

For more information about the Aero Straight Pro 2-in-1 Air Straightener and Dreame Technology's expanding beauty and hair portfolio, visit beauty.dreametech.com.

About Dreame Technology: 

Established in 2017, Dreame Technology is an innovative consumer product company specializing in smart home appliances, with a vision to empower lives through technology. With a focus on innovation and user experience, Dreame's award-winning products deliver powerful, intelligent cleaning solutions that transform everyday living. Follow us on Facebook, Instagram, TikTok and Twitter. For more information, please visit https://www.dreametech.com/.

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Dreame Technology Launches Aero Straight Pro 2-in-1 Air Straightener, a Breakthrough Intelligent Air Hair Straightener