LiveWire™ Unveils One-of-One S2 Alpinista Custom Builds at Mama Tried, Kicking off a Breakout 2026

MILWAUKEE--(BUSINESS WIRE)--Mar 3, 2026--

LiveWire (NYSE: LVWR), a leader in the electric two‑wheel industry, today celebrates the debut of two distinct custom LiveWire S2 Alpinista motorcycles at the 2026 Mama Tried Motorcycle Show in Milwaukee. Built by Richard Rawlings and the Gas Monkey Garage team, and Jeff G. Holt of V-Twin Visionary, the custom S2 Alpinistas delivered a bold statement at one of motorcycling’s most influential custom showcases, drawing unprecedented attention amid record‑setting show attendance.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260303225551/en/

Custom LiveWire S2 Alpinistas at Mama Tried with Richard Rawlings of Gas Monkey Garage and Jeff Holt of V-Twin Visionary

Based on the S2 Alpinista platform, the two custom builds reflect the unique vision, craftsmanship, and creative DNA of each builder—demonstrating the versatility of the S2 platform while pushing the boundaries of what’s possible in electric motorcycle customization. Together, the projects represent a new chapter in EV customization, where design, performance, and motorcycle culture converge without compromise.

“LiveWire thanks Richard and Jeff for bringing their unmatched talent, creativity, and flawless execution to their custom S2 Alpinista builds,” said Jon Bekefy, Head of Commercial, LiveWire. “Their willingness to explore new territory in electric motorcycle customization speaks not only to their vision as builders, but to where the movement itself is headed.”

To view the behind-the-scenes building of each bike, visit Richard Rawlings’ Gas Monkey Garage YouTube Playlist and Jeff G. Holt’s Instagram. These one‑of‑one S2 Alpinista builds stand as proof that electric motorcycles don’t just belong in custom culture—they are helping define the next chapter.

Custom Culture Meets Accelerating Brand Momentum
The debut of these one‑of‑one S2 Alpinista custom motorcycles served to launch 2026 with a clear focus on expanding access to its premium electric motorcycles—while maintaining leadership in design, performance, and innovation.

As part of this effort, LiveWire has announced reduced MSRPs across its full S2 lineup, reinforcing its commitment to making premium electric motorcycling more accessible to a broader range of riders. New S2 inventory is expected to arrive at European dealerships beginning in April 2026, expanding global availability without compromising the performance and technology riders expect from the brand.

Expanding Reach Across Europe and Beyond
LiveWire’s European footprint continues to grow rapidly. In 2025, the company entered five new markets—Poland, Finland, Belgium, Portugal, and Luxembourg—building on its established presence in France, Germany, Spain, Italy, Switzerland, the Netherlands, and the UK. Together, these markets form one of the most comprehensive electric motorcycle retail networks in Europe, significantly increasing access across both established and emerging EV regions.

As 2026 S2 model deliveries continue this spring, the expanded network will allow more riders to experience LiveWire motorcycles firsthand, further supporting the company’s mission to accelerate the electrification of motorcycling worldwide.

Looking Ahead
With strengthened U.S. leadership, a growing European presence, and more accessible pricing, LiveWire enters 2026 with clear momentum.

Anchored by the S2 platform and complemented by the upcoming launch of the S4 Honcho™ mini moto, the company continues to expand its reach while remaining deeply connected to rider culture, creativity, and performance.

About LiveWire
LiveWire has a dedicated focus on the electric motorcycle sector. LiveWire’s majority stockholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on more than a decade of learnings in the EV space. LiveWire is committed to developing the technology of the future and investing in the capabilities needed to lead the transformation of motorcycling.

About Richard Rawlings and Gas Monkey Garage
Richard Rawlings, owner and founder of Gas Monkey Garage, is the star of the international hit series Fast N’ Loud and Garage Rehab. Since the inception of Gas Monkey Garage in 2004, Rawlings continues to flourish as an entrepreneur and visionary. Having built two commissioned custom cars for Hot Wheels, setting numerous world records, and serving as creative director and executive producer of numerous television shows, Rawlings is a global phenomenon.

In addition to turning Gas Monkey Garage into a full-fledged brand, owning multiple restaurants/venues, selling merchandise worldwide, and becoming a social media maverick boasting nearly 25 million followers, Rawlings produces weekly episodes on his Gas Monkey YouTube channel featuring automotive projects, on-the-road adventures, and new business endeavors.

About Jeff G. Holt of V-Twin Visionary
In 2017, Holt founded V-Twin Visionary as he pivoted away from traditional print media to focus on a digital-first, experiential brand. He is often credited with bridging the gap between old-school biker culture and the modern, performance-oriented generation of riders. He’s a hands-on builder and rider, whose influence has pushed aftermarket manufacturers to focus more on suspension, braking, and horsepower, thereby transforming the heavy cruiser market into something much more aggressive.

Jeff Holt of V-Twin Visionary Custom LiveWire S2 Alpinista

Richard Rawlings of Gas Monkey Garage Custom LiveWire S2 Alpinista

Jeff Holt of V-Twin Visionary Custom LiveWire S2 Alpinista

Tens of thousands of airline passengers are stranded by the Iran war that has spread across the Gulf region, but some wealthy travelers are getting out — by paying large sums for luxury flights to Europe via airports that are safe from Iranian drone and missile attacks.

Demand for charter flights has skyrocketed, with some people paying up to 200,000 euros ($232,000) as major airports in Dubai, Abu Dhabi and Doha, Qatar, were closed after the start of the conflict last weekend.

Travelers from Dubai, usually known as a safe and luxurious destination, are seeking to evacuate by traveling overland either to Muscat, Oman, about a four-hour drive, or to Riyadh, the capital of Saudi Arabia, more than 10 hours away. Then they board one of the few available commercial flights or take a charter flight, whose costs have soared since the start of the war.

“The demand is huge, and we can’t deliver enough aircraft to respond to the demand,” said Altay Kula, CEO of the France-based private jet broker JET-VIP.

Whereas normally a charter flight on a private jet that can accommodate up to 16 passengers from Riyadh to Porto in Portugal may cost around 100,000 euros ($115,800) these days, the cost has doubled, Kula said.

“This increase in cost reflects the aircraft’s scarcity, the repositioning costs as well, and the operator risk assessments. So this is not speculative pricing,” he added.

Prices can vary depending on the departure point, the type of aircraft and the route constraints, said Ameerh Naran, CEO of Vimana Private Jets. For flights from the Gulf region to Europe, prices are ranging from 150,000 euros ($173,800) to 200,000 euros, he added.

In order to reach functional airports such as those in Riyadh and Muscat, some travelers hire private security companies that coordinate transportation in vehicles ranging from ordinary passenger cars to coach buses.

Due to the heavy traffic, wait times at border points with Oman can be up to four hours, while costs range in the thousands of dollars, said Ian McCaul, operations and planning director with Alma Risk, a U.K.-based risk management and security firm.

Those seeking to leave are predominantly stranded travelers, as opposed to residents, McCaul added.

He estimates his company has made transfer arrangements for more than 200 people and advised several others in recent days.

Vimana's clients include business executives, families and entrepreneurs, as well as remote workers who had been based in the region, Naran said.

Elie Hanna, CEO for the Middle East headquarters of Air Charter Service, based in Dubai, said most of the flights out of the region are leaving from Oman. The prices are so high, he said, because few charter planes are available since most of them are stuck at airports that are now closed.

The clients he is seeing range from people who regularly charter private, as well as people who generally fly commercial but are trying to pool resources with other travelers or families to share the expense.

“Everyone is stressed," Hanna said. "To be honest, everyone is trying to accommodate as much as they can. Muscat Airport is overloaded with flights and everybody is stressed.”

Experts from the International SOS security and health services company expect the fighting to continue to affect transportation and energy infrastructure for weeks.

A few people walk in a public plaza in downtown Dubai, United Arab Emirates, Tuesday, March 3, 2026. (AP Photo/ Fatima Shbair)

Light traffic moves along a main road in downtown Dubai, United Arab Emirates, Tuesday, March 3, 2026. (AP Photo/ Fatima Shbair)

ADDS CAUSE OF BLACK SMOKE IN THE BACKGROUND.- A plume of smoke caused by an Iranian strike is seen in the background an an Emirates plane is parked at the Dubai International Airport after its closure in Dubai, United Arab Emirates, Sunday, March 1, 2026. (AP Photo/Altaf Qadri)