CHICAGO--(BUSINESS WIRE)--Mar 9, 2026--
As industries from manufacturing and construction to hospitality face ongoing labor volatility and limited visibility into deskless teams, Yourco, a leading SMS-based, two-way frontline employee communication platform, today announced the launch of its newest product, Frontline Intelligence, a new AI-powered capability that transforms everyday workforce communication into real-time operational insights.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260309115324/en/
Today’s headlines focus on how artificial intelligence is reshaping white-collar roles, a parallel shift is underway in the labor market. Skilled trades and frontline jobs – from construction and manufacturing to transportation and hospitality – are in high demand, yet often lack modern digital infrastructure. The workers building data centers, powering supply chains and keeping communities running are frequently the least visible in traditional workforce systems. Yourco is positioning Frontline Intelligence as a response to that gap.
Built on Yourco’s SMS-based, two-way communication platform, Frontline Intelligence securely analyzes real-time internal communications, operational changes and employee feedback to surface sentiment trends, identify emerging issues and give leaders continuous visibility into frontline performance across locations and roles. With support for more than 135 languages and no app downloads or company email required, the solution ensures accessibility and ease of use across diverse workforces, while providing management with more data-driven frontline insights.
With over 10 million frontline employee connections made on the Yourco platform, thousands of HR professionals, internal communication leaders and executives trust Yourco for frontline employee communications and real-time frontline data analysis. The launch comes as companies increasingly look for ways to understand and engage employees who do not sit at desks and are often excluded from traditional analytics systems.
“For decades, frontline teams have been the least visible part of the workforce, despite being the backbone of the economy,” said Brodie Meyer, CEO of Yourco. “We’re changing that by turning everyday communication into real-time intelligence that helps leaders spot risks earlier, respond faster and make better decisions with input from the people closest to the work.”
To accelerate development and meet growing demand, Yourco recently secured $6 million in Series A funding from High Alpha – a venture firm that funds B2B SaaS companies to help them scale, innovate and drive measurable growth – underscoring investor confidence in the emerging frontline intelligence category.
“Frontline employees in traditional industries like construction, manufacturing and hospitality are essential to economic growth,” said Mike Fitzgerald, Co-Founder and Partner of High Alpha. “As the need for instant connectivity among frontline workforces increases, we’re excited to back Yourco’s efforts in transforming how companies engage and support these critical workers.”
In today’s labor market, losing a skilled technician or frontline associate isn’t just an HR issue – it’s an operational risk that delays projects, increases costs and impacts safety.
“Yourco has allowed us to scale frontline employee communications through rapid growth of the organization, while driving increased levels of engagement, employee retention and productivity,” said Madison Farrell, Director of Culture and Internal Communications at Great Day Improvements, the second-largest home improvement company in the United States. “We use it daily for HR and operational communications at the local level and for organization-wide communications and frontline employee data analysis at the corporate level. The ease of use and implementation has driven full adoption across our workforce, becoming our most effective frontline employee communication channel.”
To learn more about Yourco, Frontline Intelligence or start a free trial, visit yourco.io.
About Yourco
Yourco is an SMS-Based Frontline Employee Communication & Intelligence Platform. Small businesses and Fortune 500 Enterprises trust Yourco to connect, engage and grow with their frontline workforce both locally and at scale. Yourco’s frontline intelligence provides leaders with real-time visibility into their frontlines, delivering AI-powered insights that boost employee performance, engagement and safety.
Screenshot of Yourco’s SMS-based frontline communication platform, which enables organizations to send two-way messages to employees without requiring an app or company email.
AUSTIN, Texas (AP) — A Texas judge on Wednesday ordered Camp Mystic to preserve damaged cabins and other parts of the grounds hit by last year’s catastrophic floods that swept away and killed 25 girls and two counselors.
The order follows a lawsuit by the family of 8-year-old Cile Steward, who was swept away in the flood last Fourth of July and whose body still has not been recovered. District Judge Maya Guerra Gamble ordered Camp Mystic to halt any construction or alterations after the family argued that any changes at the camp could destroy evidence needed for their lawsuit.
Gamble ruled that Camp Mystic’s owners must not alter or demolish the cabins where campers were housed during the floods, and said they must not use the portion of the camp closest to the Guadalupe River where those cabins were located.
“What we’re trying to do is preserve the evidence that’s there so that we can understand, so that future campers will never be put in a situation like this again," Will Steward, Cile's father, told reporters after the hearing.
The campers and counselors were killed when the fast-rising floodwaters roared through a low-lying area of the summer camp before dawn on the Fourth of July. All told, the destructive flooding killed at least 136 people, raising questions about how things went so terribly wrong.
The camp, established in 1926, did not evacuate and was hit hard when the river rose from 14 feet (4.2 meters) to 29.5 feet (9 meters) within 60 minutes.
“The worst thing you can do is put a bunch of 8-year-olds on a bus and try to drive them out of there. They all would have drowned,” said Mikal Watts, an attorney for Camp Mystic and its family of owners.
In a packed courtroom Wednesday, family members of the deceased girls wore buttons depicting their images as lawyers for Camp Mystic displayed pictures of trees planted in their memory and architectural renderings of plans to rebuild parts of the camp outside a 1,000-year flood zone.
Attorneys for Camp Mystic have expressed sympathy for the girls’ families but maintained there was little they could have done during the catastrophic flooding that quickly overcame the camp. Pictures of the rising floodwaters were shown in court Wednesday.
“Nobody had every seen a prior flood anything like we saw in 2025,” Watts said.
More than 850 campers have already signed up to attend camp this summer, he said. The camp still needs to be approved for a license by state regulators to operate this summer.
Edward Eastland, the son of camp owner Richard Eastland, who died in the flooding, testified Wednesday that his mother, his wife and their children as well as another staff member were at a camp house when “the double doors of the house broke open” from floodwaters. They had to break out a separate window to climb out and evacuate to higher ground. All survived.
The camp had security cameras around the campus, Eastland said, but no one was watching the live feed in the middle of the night as the waters rose. When he tried to pull it up about 3 a.m., he wasn’t able to.
And when pressed about the camp's flood plans, Eastland said he didn't know if there was anything more detailed than a one-paragraph slide shown in the hearing. Will and Cici Steward said they don't believe the camp has adequate safety measures in place to welcome new campers while they still search for their daughter.
“They didn't have a plan, and they don't have a plan moving forward,” Cici Steward said.
The camp’s decision last year to partially open and to construct a memorial on the grounds drew outrage from many of the girls' families who are mourning their loved ones and who said they weren’t consulted on the plans.
Lt. Gov. Dan Patrick has asked Texas regulators not to renew the license for Camp Mystic while the deaths are being investigated and cited legislative probes that are expected to begin in the spring.
Families of several of the girls who died have sued the camp's operators, arguing that camp officials failed to take necessary steps to protect the campers as life-threatening floodwaters approached.
This story was first published on Mar. 4, 2026. It was updated on Mar. 8, 2026 to reflect that the judge‘s order focused on directing Camp Mystic to not demolish or alter areas impacted by the flood and made no explicit ruling in the order over whether the camp can remain open.
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Murphy reported from Oklahoma City.
Camp Mystic owner Tweety Eastland, center, attends a hearing about a temporary restraining order regarding the camp, at the Travis County Courthouse in Austin, Texas, on Wednesday, March 4, 2026. (Jay Janner/Austin American-Statesman via AP, Pool)
Alli Naylor, center left, mother of Wynne Naylor, and Malorie Lytal, center right, mother of Kellanne Lytal, attend a hearing about a temporary restraining order for Camp Mystic, at the Travis County Courthouse in Austin, Texas, on Wednesday, March 4, 2026. (Jay Janner/Austin American-Statesman via AP, Pool)
Will Steward attends a hearing about a temporary restraining order regarding Camp Mystic, at the Travis County Courthouse in Austin, Texas, on Wednesday, March 4, 2026. (Jay Janner/Austin American-Statesman via AP, Pool)
Alli Naylor, mother of Wynne Naylor who died at Camp Mystic, reacts as attorneys argue for a temporary restraining order regarding the camp, at the Travis County Courthouse in Austin, Texas, on Wednesday, March 4, 2026. (Jay Janner/Austin American-Statesman via AP, Pool)
FILE - Camp Mystic in Hunt, Texas, on July 9, 2025. (AP Photo/Ashley Landis, File)
