SINGAPORE - Media OutReach Newswire - 11 March 2026 - Mitsubishi Logisnext Asia Pacific (MLAP) announced today it will be rebranded to Logisnext Asia Pacific in the future, aligning with the strategic direction set by Mitsubishi Logisnext Co. Ltd. (ML) for its group companies.
This global change will mark a significant step in ML's ongoing transformation, guided by the "Logisnext Vision 2035". As part of this process, ML has formed a partnership with Japan Industrial Partners (JIP) as the new strategic partner to support sustainable growth and long-term value creation. Consequently, all group companies will adopt the new company name from 30th of April.
Commitment to Customers
"While our name is changing, our commitment to customers and dealer partners remains unchanged," said Yasumitsu Baba, Managing Director of Mitsubishi Logisnext Asia Pacific. "We will continue to provide reliable equipment, trusted services, and solutions that drive customer success, while further strengthening our global alignment."
Global and Regional Strategy
Logisnext operates globally through four regional hubs: Japan, EAME (Europe, Africa, CIS, and Middle East), Americas, and APAC/C/SA (Asia Pacific, China and South Africa). This structure enables the group to reinforce its position as a leading solutions provider in the logistics industry answering to the local customers' needs.
In line with the rebrand, the global Logisnext group will implement strategic changes to its brand portfolio in the coming years. These are tailored to the specific needs of each region, ensuring the best fit to serve regional markets. Starting with Japan, "Mitsubishi Forklift Trucks" product lines will rebrand to "Logisnext".
APAC/C/SA Region Update
In the APAC/C/SA region, the "Mitsubishi Forklift Trucks" will transit to "Logisnext Forklifts" in the coming years as part of the rebranding initiative. During this period and beyond, we are committed to continue offering customers the same dependable engineering, innovative equipment and comprehensive solutions, delivered through our dealer partners. Mitsubishi Forklift Trucks is best known for its Reliability, Quality and Value for Money will continue to be with the "Logisnext Forklifts" brand, customers can expect same ownership experience and satisfaction.
Transition and Support
Throughout this transition, MLAP is prioritising stability and consistency for dealer partners and customers. All current support teams and service structures will remain in place, ensuring a seamless process for all stakeholders.
Hashtag: #MitsubishiLogisnextAsiaPacific #LogisnextAsiaPacific #MitsubishiForkliftTrucks #MitsubishiForklifts #LogisnextForklifts
The issuer is solely responsible for the content of this announcement.
About Mitsubishi Logisnext Asia Pacific
We are part of Mitsubishi Logisnext that operate globally, based in Kyoto, Japan with presence in Asia, EAME, the Americas, and the Pacific, the Group has a rich history of innovation and is now further strengthening its position as a leading provider of materials handling solutions.
Mitsubishi Logisnext Asia Pacific offers scalable solutions from material handling and extensive fleet support. Headquartered in Singapore, it offers a complete portfolio of advanced counterbalanced, warehouse and automation products and solutions. Other brands in the Mitsubishi Logisnext Asia Pacific portfolio include Cat® Lift Trucks, TCM, UniCarriers and Nichiyu. All products are backed by an extensive dealer network of 98 dealer locations offering industry-leading customer service and product support.
For more information, visit https://www.logisnext.com.sg
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 1 May 2026 - One issue has long persisted across the lingerie industry: most women are wearing the wrong bra size without realising it, often for years at a time. To address this gap, XIXILI's 3D Avatar Try-On Tool brings the precision of an in-store fitting into the home, combining technology with the personalised guidance women have traditionally only been able to access in person.
A Problem Hiding in Plain Sight
Bra fit is one of the most overlooked aspects of everyday wellness. Many women buy from memory rather than measurement, reordering the same size out of habit even as their bodies naturally change. Weight shifts, hormonal cycles, pregnancy, and age all influence fit, yet these changes rarely prompt a fresh measurement.
Part of the reason the problem persists is that there is no natural moment to recheck. Unlike shoe size or clothing size, which get reassessed with every new purchase, bras are often bought in the same style and size across entire life stages, with the original fitting, if there ever was one, long forgotten. The consequences build up slowly, contributing to back, neck, and shoulder strain, skin chafing, and a quiet shift in posture over the years.
Where Technology Meets the Tape Measure
XIXILI’s 3D Avatar Try-On Tool was developed to close exactly this gap. Using it is straightforward. Women enter a few key details, including height, bust size, hip size, and body shape, and the tool builds a personalised 3D avatar that mirrors their proportions. Any bra or panty in the XIXILI range can then be virtually fitted onto the avatar, turning sizing into something women can see, rather than guess.
"Women often come to us convinced they need a different cup size, when the real issue is that no one has ever measured them properly," says Tara Tan, Marketing Director at XIXILI. "The 3D Avatar Tool was built to give every woman that kind of guidance, whether she is in our boutique or shopping from her sofa."
For women who want to start with the basics, learning how to measure bra size at home is the first step. XIXILI's bra size chart walks women through the two measurements that matter, the underbust and the topbust, before they step into the avatar experience.
A Small Shift With a Lasting Difference
The difference a correctly fitted bra makes is felt from the moment it is worn. Clothes sit better, shoulders ease back, and the low-level discomfort many women have learned to live with simply falls away. By placing fitting expertise into the hands of every shopper, XIXILI is making that shift more accessible than ever.
For more information and to explore XIXILI's full collection, visit www.xixili-intimates.com.
Hashtag: #XIXILI #MYLingerie
https://www.xixili-intimates.com/my/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
https://www.tiktok.com/@xixili_intima?lang=en
https://www.youtube.com/user/xixilipage
The issuer is solely responsible for the content of this announcement.
About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
XIXILI 3D Avatar fitting feature and the typical lifestyle of a woman seeking a comfortable fit.
