Ulike Announces Official Partnership with the PCOS Awareness Association (PCOSAA)

NEW YORK, March 11, 2026 /PRNewswire/ -- Millions of women worldwide live with Polycystic Ovary Syndrome (PCOS), a complex hormonal condition that remains widely underdiagnosed, stigmatized, and misunderstood. Beyond its medical implications, PCOS often affects mental health, self-esteem, and daily quality of life, particularly through visible symptoms such as excess hair growth. To help address these challenges through education, advocacy, and community support, Ulike has entered an official partnership with the PCOS Awareness Association (PCOSAA), a global nonprofit dedicated to empowering individuals with PCOS and improving public understanding of the condition.

Empowering Individuals with PCOS

There is still significant stigma around PCOS, and several of its aspects, such as hirsutism and other hair-related symptoms, are frequently overlooked. These symptoms considerably affect daily life and self-confidence, making individuals who experience them feel excluded or ashamed.

By cooperating with the PCOS Awareness Association, Ulike aims to raise awareness of the syndrome, reduce stigma, and assist individuals living with it to feel confident, supported, and understood. This act of community support by Ulike is primarily about sparking open conversations about PCOS, self-confidence, and lived experiences. Together with PCOSAA, Ulike aims to educate the public about how common PCOS is and to highlight the emotional and social challenges related to hair growth, which are often minimized or dismissed.

"PCOS impacts every aspect of a person's life, yet many still struggle to find resources, validation, and support," said Sasha Ottey, Founder and President of the PCOS Awareness Association. "Partnerships like this allow us to expand education, normalize conversations around often-dismissed symptoms such as hirsutism, and reach more people who deserve to feel informed, supported, and seen."

Supporting Education and Community Resources

Through this partnership, Ulike will support PCOSAA's education and advocacy initiatives by helping expand access to PCOS-focused resources, digital programming, and community conversations throughout 2026. The collaboration is designed to amplify PCOSAA's existing work, supporting awareness campaigns, virtual events, and educational content aimed at reducing stigma and improving quality of life for people living with PCOS.

Through this collaboration, Ulike can amplify PCOSAA's ongoing awareness and education efforts while offering innovative hair-removal solutions that provide women with dignity, choice, and greater control over their self-care routines. Ulike will support PCOSAA-led education initiatives and participate in educational content and virtual events, helping expand the reach of PCOS education and advocacy while making community members feel seen and supported.

Ultimately, Ulike's focus is on awareness, empowerment, visibility, and education. Its values and commitment align with PCOSAA's mission to uplift the PCOS community. Ulike aspires to support PCOSAA with what it has already been doing and continue to help amplify these efforts in practical ways, including community-exclusive discounts.

Exclusive Offer for People with PCOS

One in 10 women live with PCOS. To help make daily life more manageable, Ulike will offer a special discount of 30 percent off all its products. Individuals living with PCOS can access the discount by completing a short form and sharing their story.

"Our ultimate goal is to make the lives of people with PCOS as easy as we can. And there cannot be a better organization than the PCOSAA to join hands with," said Leona Liu, General Manager at Ulike. "While we will try our best to support their mission, we are also constantly striving to do as much as we can on our end, such as exclusive discounts for the community."

About Ulike

Since 2013, Ulike has harnessed the power of clinical technology to produce luxurious, comfortable, and cost-effective IPL at-home hair removal devices. FDA-cleared, clinically tested, and dermatologist-recommended, Ulike devices feature advanced IPL and Sapphire Ice Cooling technologies, providing an alternative to laser treatment for long-lasting hair removal. Since its inception, the brand has grown into a global leader in IPL at-home beauty devices, with 8 million units sold across 49 countries and regions worldwide. As a beauty-tech innovator, Ulike allocates 30 percent of its annual profits to research and development, securing over 800 global patents and achieving international success.

Discover more at https://www.ulike.com/

PRESS CONTACT

Alessio Bradde
Global Communications and PR Senior Manager
alessiobradde@ulike.com 

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Ulike Announces Official Partnership with the PCOS Awareness Association (PCOSAA)

Insights from Agoda's latest report show deeper, integrated localization is linked to stronger commercial outcomes as hotels in India adapt to rising intra-Asia demand

SINGAPORE, March 12, 2026 /PRNewswire/ -- Digital travel platform Agoda in its latest report "Tailored to Win: Capturing the High-Value Asian Traveler for Hotels in India" spotlights India as a robust travel market, revealing that nearly 98% of Indian hotels employing advanced localization strategies reported a positive impact on revenue. By comparison, 91% of hotels with basic localization strategies also report positive revenue impact, underscoring that while localization efforts are paying off, a more holistic approach maximises the likelihood of commercial success.

As India looks to increasingly compete in the global travel landscape, localization is becoming even more important. The Ministry of Tourism reported nearly 10 million foreign tourists in 2024^[1], with spending projected to reach INR 3.2 trillion in 2025^[2], driven by both long-haul interest and a growing demand from key Asian markets.

"Indian hotels have built strong domestic businesses, but many are still learning how to reel in the international guest," shared Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands at Agoda. "To win them over, localization can't be treated as a marketing exercise. It has to show up in payments, communication, amenities and service so that it's apparent at every touchpoint starting from discovery to check out. The data is unequivocal: hotels that go deeper see results with up to 98% reporting a positive revenue impact. The question isn't whether to localize; it's how quickly you can move from basics to best-in-class."

Agoda's report emphasizes that effective localization goes beyond translation. It involves holistically adapting marketing, booking processes, payment options and on-site services to match the cultural and practical expectations of travelers from different source markets. A more integrated approach allows hotels to better meet traveler expectations at every touchpoint and unlock greater value for inbound demand.  

Despite the potential, Indian hotels face a dual challenge in driving tailor-made strategies: a strategy gap in knowing whom to target and an execution gap in knowing how to deliver. These challenges are reflected in the top barriers cited by hoteliers: A majority (56%) of hoteliers surveyed cite both a limited awareness of cultural norms and uncertainty around which tailoring efforts will have the most impact. This is compounded by 44% who report a lack of both guest data insights and dedicated personnel to drive the initiatives.

As India's robust tourism looks to define itself by its ability to capture the high-value Asian traveler, the need to deliver culturally attuned and localized guest experiences has become critical. To help hoteliers navigate this, Agoda's report includes an "Origins Playbook" that dissects traveler motivations across key source markets:

• Malaysian travelers tend to blend family needs with an eye for deals
• Singaporeans are independent planners, booking accommodation separately from flights
• Japanese are a fast-growing market defined by short trips and increasing search interest
• Thai travelers are tech-forward, frequently utilizing AI for travel planning

Agoda's digital suite for localization includes over 6 million accommodations, support for 39 languages, multi-currency payment options and 24/7 customer support. Dedicated programs such as the Agoda Growth Program for visibility in priority markets, country-specific promotions and Agoda Media Solutions for native-language campaigns are just some of the ways Agoda helps partners localize effectively. Through Agoda's platform and expertise, hotels can overcome barriers, reach new segments and optimize their returns from international demand.

To explore how practical localization tips and actionable insights can help hotels capture more value from Asia's diverse traveler base, download the full report at https://ago-da.co/4rgJZpf.

[1] PIB (2025), "Foreign Tourist Arrivals (FTAs) in India and Indian Nationals' Departures (INDs) during 2019, 2022, 2023 and 2024.

Available at: https://www.pib.gov.in/PressReleasePage.aspx?PRID=2153606

[2] World Travel & Tourism Council (2024), "India international visitor spend soars to record highs".

Available at: https://wttc.org/news/india-international-visitor-spend-soars-to-record-highs