NEW parodontax Gum Strengthen & Protect Launches as a Daily Solution for Long-Term Gum Protection

WARREN, N.J.--(BUSINESS WIRE)--Mar 12, 2026--

parodontax, the gum expert brand from Haleon, has launched NEW parodontax Gum Strengthen & Protect Toothpaste and Mouthwash with Hyaluronic Acid^, a daily oral care innovation formulated to strengthen the gum seal where gums and teeth meet for long-lasting gum protection*.

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As consumers increasingly embrace preventative health habits, gums remain one of the most overlooked foundations of overall health. According to the American Dental Association, research has identified associations between gum disease and conditions such as heart disease and diabetes, highlighting the connection between oral health and broader wellness. Despite this, gum care is often underprioritized. Haleon’s World of Oral Health Study found that four of the top five oral health concerns are teeth-related, with only one focused on gums.

Building on its legacy of specialized oral care products for gum health, parodontax developed Gum Strengthen & Protect to make daily gum protection simple and consistent. Designed for everyday use, it helps strengthen gum resilience and protect against gum problems with continued twice-daily use.

The new line is enhanced with hyaluronic acid, a well-known ingredient across skincare and wellness. In the toothpaste, hyaluronic acid contributes to foaming action during brushing. In the mouthwash, it provides extra freshness. Together, the formulas help support a hydrated, healthier-feeling gum experience as part of everyday oral care.

“Gum health is foundational to overall wellness, yet it’s often overlooked in daily routines,” said Amy Sharon, Brand Director of parodontax, Haleon. “With parodontax Gum Strengthen & Protect with Hyaluronic Acid, we’re reinforcing the importance of proactive gum care by making it simple to incorporate into everyday brushing and mouthwashing. By combining our gum expertise with a sensorial boost from hyaluronic acid for enhanced foaming and freshness, we’re helping people stay consistent with their routines and protect their gums for the long term.”

Available in Two Formats to Meet Gum Protection Needs

The parodontax Gum Strengthen & Protect with Hyaluronic Acid line is available in toothpaste and mouthwash formats and can be used separately or together as part of a daily gum care routine.

parodontax Gum Strengthen & Protect is now available at major retailers nationwide, including Amazon, Walmart, CVS, and Target.

For more information, visit www.parodontax.com.

*with continued twice daily use
^for foaming action (toothpaste) and extra freshness (mouthwash)
Always follow the label. If gum problems persist, consult a dental professional.

About parodontax®

parodontax® is the gum expert brand from Haleon, dedicated to helping consumers maintain healthy gums as the foundation of strong teeth and confident smiles. Through science-backed innovation and everyday oral care solutions, parodontax empowers consumers to strengthen and protect their gums long term.

About Haleon US

Haleon (NYSE: HLN) is a leading global consumer health company with a purpose to deliver better everyday health with humanity. Haleon’s product portfolio spans six major categories: Oral Health, Vitamins, Minerals and Supplements (VMS), Pain Relief, Respiratory Health, Digestive Health and Therapeutic Skin Health. Built on trusted science, innovation, and deep human understanding, Haleon’s U.S. brands include Abreva, Advil, Benefiber, Centrum, Emergen-C, Excedrin, Flonase, Gas-X, Nexium, Nicorette, parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more. For more information on Haleon and its brands, please visit www.haleon.com or contact USMediaRelations@haleon.com.

parodontax expands its gum care portfolio with NEW Gum Strengthen & Protect Toothpaste and Mouthwash with Hyaluronic Acid.

Formulated with hyaluronic acid for extra freshness, this parodontax Gum Strengthen & Protect Mouthwash is alcohol-free and kills plaque bacteria along the gumline to support a stronger, tighter seal between gums and teeth.

Designed for everyday use, parodontax Gum Strengthen & Protect Toothpaste helps strengthen gum resilience and protect against gum problems with continued twice-daily use.

parodontax expands its gum care portfolio with NEW Gum Strengthen & Protect Toothpaste and Mouthwash with Hyaluronic Acid.

WASHINGTON (AP) — Defense Secretary Pete Hegseth faced questioning from lawmakers Wednesday for the first time since the Trump administration went to war with Iran, a decision that Democrats say has led to a costly conflict of choice waged without congressional approval.

The hearing before the House Armed Services Committee was being held to discuss the administration's 2027 military budget proposal, which would boost defense spending to a historic $1.5 trillion. Hegseth and the chairman of the Joint Chiefs of Staff, Gen. Dan Caine, are expected to stress the need for more drones, missile defense systems and warships.

Democrats are likely to pivot quickly to the ballooning costs of the war, the huge drawdown of critical U.S. munitions and the bombing of a school that killed children. Some lawmakers may also question Trump's dealings with allies and how prepared the military was to shoot down swarms of Iranian drones, some of which penetrated U.S. defenses and killed or wounded American troops.

“You can win a whole lot of little small battles and lose the war, which is why you don’t stumble into the war in the first place," said Rep. Adam Smith of Washington, the top Democrat on the committee. "As I look at it, the strategy seems to be to use as much violence, as much threats, as much coercion as possible to bend the world to our will. I think that is a very dangerous strategy.”

While a fragile ceasefire is now in place, the U.S. and Israel launched the war Feb. 28 without congressional oversight. House and Senate Democrats have failed to pass multiple war power resolutions that would have required President Donald Trump to halt the conflict until Congress authorizes further action.

Republicans have said they will keep faith in Trump’s wartime leadership, for now, citing Iran’s nuclear program, the potential for talks to resume and the high stakes of withdrawal. Still, GOP lawmakers are eager for the conflict to end, and some are eyeing future votes that could become an important test for the president if the war drags on.

Republican Rep. Mike Rogers, chairman of the Armed Services Committee, opened Wednesday's hearing by focusing on Trump's call to increase military spending. He pointed to recent increases in defense spending by China, Russia and Iran.

“We don’t have enough munitions, ships, aircraft or autonomous systems to ensure dominance against every adversary," Rogers said. “They are spending more of their GDP on defense than we are.”

Iran's closing of the Strait of Hormuz, a vital shipping corridor for the world's oil, has sent fuel prices skyrocketing and posed problems for Republicans ahead of the midterm elections. The U.S. has responded with a Navy blockade of Iranian shipping and further built up its military forces in the region. Three American aircraft carriers are in the Middle East for the first time in more than 20 years.

The countries appear locked in a stalemate, with Trump unlikely to accept Tehran's latest offer to reopen the strait if the U.S. ends the war, lifts its sea blockade and postpones nuclear talks.

Hegseth has avoided public questioning from lawmakers about the war, although he and Caine have held televised Pentagon briefings. Hegseth has mostly taken questions from conservative journalists, while citing Bible passages to castigate mainstream outlets.

The defense secretary will face a much different dynamic Wednesday as well as on Thursday, when he and Caine also are set to face the Senate Armed Services Committee. Lawmakers' questions are likely to go beyond the budget and even the war to Hegseth's ousting of top military leaders.

Besides Navy Secretary John Phelan's departure last week, Hegseth recently ousted the Army’s top uniformed officer, Gen. Randy George, as well as several other top generals, admirals and defense leaders.

“Tell us why. You know these are important positions. We are in a war posture with Iran,” said North Carolina Sen. Thom Tillis, a Republican.

Tillis, who was a crucial vote to confirming the defense secretary, added that Hegseth’s management of the Pentagon had caused him to have second thoughts on his support.

“He may be able to clean it up, but on its face, you don’t go through the number of highly reputable, senior-level officials, admirals and generals,” Tillis added.

Rep. Austin Scott, a Georgia Republican, condemned George's termination during a House Armed Services Committee hearing last week, saying that “some of us are not through asking the questions about that.”

“I think the firing of Gen. George was an extreme disservice to the United States Army,” Scott said. “And I think it was reckless conduct.”

Defense Secretary Pete Hegseth and Chairman of the Joint Chiefs of Staff Gen. Dan Caine speaks to members of the media during a press briefing at the Pentagon, Thursday, April 16, 2026 in Washington. (AP Photo/Kevin Wolf)