The 2026 Formula 1 Chinese Grand Prix has become one of the hottest sporting events in China, with crowds flocking to the Shanghai International Circuit and merchandise selling out as F1's appeal surges.
The three-day motor race officially kicked off on Friday, and spectators began streaming into the venue from 09:30, with the reopening of the E grandstand -- capable of seating more than 4,000 -- helping fuel excitement as fans began cheering on their favorite drivers.
"The atmosphere is great. I hope to see [Lewis] Hamilton on the podium," one fan said.
This season marks the new start for the world-class motorsport, with sweeping changes to car design, aerodynamics and power units. Under the new regulations, cars are smaller and lighter, while hybrid systems now deliver half of their output from electric energy.
"They're trying to adjust to the new rules, so it's a bit interesting for the fans, also," said a spectator.
The event has also turned into a commercial success. Limited-edition merchandise at pop-up stores has seen brisk sales, including Disney-themed collectibles and Lego models of the new cars.
"It is for the children. I like it very much. It's very great. [It is] like a party, like a very special occasion and a good holiday," said another fan.
Tickets for the Grand Prix sold out three months in advance.
Organizers expect about 230,000 spectators over the three-day event, with roughly 14 percent traveling from overseas.
Formula 1 Chinese Grand Prix drives fan frenzy China
