TAIPEI, March 23, 2026 /PRNewswire/ -- As the era of pervasive AI reshapes industries worldwide, ASRock Industrial today announced the AI BOX-A395, a compact yet powerful AI box that brings the performance of an ultimate AI workstation into a single system. Powered by AMD Ryzen™ AI Max+ 395 processors, delivering up to 50 TOPS of AI acceleration while integrating CPU, GPU, and NPU within a compact system. With support for up to 128GB LPDDR5x-8000 unified memory, it enables large AI models and data-intensive workloads to run directly on-device, delivering responsive AI processing while reducing reliance on cloud infrastructure. Designed for enterprises, developers, and system integrators, the AI BOX-A395 supports the AI everywhere ecosystem by translating large-scale AI capabilities into practical local deployment. By combining high compute density, integrated AI acceleration, and rich I/O connectivity, the system provides a scalable foundation for applications ranging from AI model and application development, engineering and 3D design, and high-resolution content creation and media production.
- AMD Ryzen™ AI Max+ 395 Processors – The Most Powerful x86 APU
The AI BOX-A395 features AMD Ryzen™ AI Max+ 395 processors with Zen 5 CPUs of up to 16 cores and 32 threads, AMD Radeon™ 8060S Series GPU, and AMD XDNA™ 2 NPU delivering up to 50 TOPS AI acceleration. Supporting both Windows and Linux OS, the system brings ultimate AI workstation performance in a compact form factor, enabling advanced local AI inference, content creation, and AI development workloads.
- Up to 128GB LPDDR5x Unified Memory Power Your AI Performance
Supporting up to 128GB LPDDR5x-8000 unified memory, the system is engineered to handle large AI models and memory-intensive workloads efficiently on-device, enabling smooth AI inference and fast data processing without reliance on external accelerators.
- Run Large AI Models at the Edge
Bring AI closer to where data lives. AI BOX-A395 enables large language models, generative AI, and vision AI to run locally, delivering instant AI responses, lower cloud costs, and full control oversensitive data.
- 10GbE and USB4 Power High-Speed Edge AI
The platform offers comprehensive I/O, including two USB4, one USB 3.2 Gen2 Type-C, two USB 3.2 Gen2, and two USB 2.0 ports, along with dual Ethernet featuring one 10GbE and one 2.5GbE LAN. This high-bandwidth connectivity enables fast data transfer for demanding local AI workloads. The system also supports quad-display output through two HDMI 2.1 and three DisplayPort 2.1 interfaces, delivering resolutions up to 8K.
- Dual Storage and Wi-Fi 7 for High-Speed AI Workloads
The platform provides two M.2 Key M slots (2242/2280) with PCIe Gen4 x4 support for SSDs and RAID 0/1, along with one M.2 Key E slot supporting Wi-Fi 7 and Bluetooth 5.4. This configuration ensures scalable storage performance and flexible wireless expansion for diverse deployment scenarios.
- Advanced Thermal Architecture for Sustained AI Performance
AI BOX-A395 features 6 heat pipes thermal architecture with a copper base and optimized airflow design to efficiently dissipate heat from high-performance AI workloads. This advanced cooling system enables sustained AI processing while maintaining low acoustic levels, delivering stable and quiet operation for demanding AI development and content creation environments.
- Enterprise-ready Reliability
Housed in a compact 200 x 100 x 232mm (L x W x H) aluminum chassis with a handle accessory for easy portability, the system includes onboard TPM 2.0, redundant BIOS support, and enterprise-ready reliability and security features to support long-term deployment requirements.
For further information on the AI BOX-A395, please visit our website or reach out via product Inquiry.
About ASRock Industrial
ASRock Industrial Computer Corporation, established as an independent entity in July 2018, is a prominent industry player specializing in the development of motherboards, edge computers, and related solutions for the manufacturing, business, and retail sectors. As the world-leading provider of Industrial PC systems and motherboards, our customers base spans the globe. Previously, it had been a business unit of ASRock Inc. (est. 2002) which was set up in 2011. ASRock Industrial now operates autonomously, allowing us to devote all resources to delivering exceptional B2B solutions.
Our vision is to cocreate an intelligent world, aligning with ASRock Industrial's core dedication to CARES (Commerce/Automation/Robot/Entertainment/Security) industries. With a central R&D design team comprising nearly 58% of our total staff, ASRock Industrial has the resources and expertise to develop cutting-edge, reliable products tailored to meet your business requirements. Our product portfolio encompasses both off-the-shelf offerings and customized solutions catered to the specific needs of OEMs/ODMs.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
ASRock Industrial Launches AI BOX-A395, Compact AI Workstation Powered by AMD Ryzen™ AI Max
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Redefining Brand Integration: A Strategic Narrative That Resonates with Audiences and Industry Alike
HONG KONG, March 23, 2026 /PRNewswire/ -- SORTIE Agency has emerged as a standout at the 41st Kam Fan Awards, one of the advertising industry's most prestigious annual events, securing a Bronze award for its integrated marketing campaign centred around the TVB prime-time drama Heroes in White, created for the brand Herbalgy.
SORTIE Agency broke the traditional framework of brand placement by embedding brand messaging into the very fabric of the TVB prime-time drama Heroes in White. The series was inspired by the true story of Herbalgy's founder, Professor Tinly Wong Tin-chee, a respected Practitioner of Chinese Medicine, transforming the brand's 'Pain Management' philosophy into the core narrative of the drama. Throughout the viewing experience, audiences naturally absorbed the professional solutions offered by Herbalgy and its sub-brands, Touch-Cool, Herbalgy, and Tibet Red, which target the upper, central, and lower body respectively, as characters encountered relatable situations involving headaches, back pain, and sports injuries.
Innovative Content Marketing: Narrative-Driven Brand Education
The Kam Fan Awards, established in 1984 by the Hong Kong Association of Advertising Agencies, are renowned for their rigorous judging standards and are widely regarded as one of the most influential creative awards in the Asia-Pacific region. SORTIE Agency's recognition underscores the exceptional calibre of its content marketing strategy, excelling in both creative vision and measurable impact.
SORTIE Agency's approach centred on 'non-intrusive' content integration, allowing the motivations for product use to be driven by the narrative itself. Each episode outro concluded with Professor Wong personally sharing his expertise in Chinese medicine, transforming what could have been a conventional hard sell into a credible educational experience. This strategy not only reinforced Herbalgy's professional positioning as a 'Pain Management Expert' but also successfully elevated the brand from a traditional medicated oil into a systematic provider of wellness knowledge.
11.8 Million Viewers Witness a Market Phenomenon: Herbalgy Sales Surge
The campaign's market performance garnered significant recognition from the judging panel. Heroes in White achieved a peak viewership rating of 24.2 points, reaching over 11.8 million viewers. In the first week of its broadcast, Herbalgy recorded an extraordinary 1,500% surge in product sales. Through this initiative, SORTIE Agency demonstrated how brand storytelling can itself become the content medium, creating immediate commercial returns while simultaneously building enduring brand value.
Heroes in White was made possible through the unwavering support and trust of the TVB team, who partnered with SORTIE Agency to break new ground and seamlessly integrate brand content into a prime-time drama. Sincere gratitude is also extended to Herbalgy for their courage and trust, entrusting the agency with the opportunity to transform the founder's authentic story into a narrative that resonated deeply with audiences. This award affirms that when brand, creative partner, and media platform unite to innovate, the result is an exceptional viewing and communications experience of market value.
About SORTIE Agency
SORTIE Agency is a strategy-led integrated marketing firm that specialises in aligning brand objectives with cultural narratives. The agency develops campaigns that combine cultural relevance with measurable business outcomes. Its comprehensive suite of premium integrated marketing services includes strategic branding, creative marketing, digital transformation, event production, photo and video content, influencer marketing, and public relations and media management. Whether operating in local or global markets, SORTIE Agency applies international standards to broaden brand perspectives and extend market influence.
The agency operates on the principle that strong brands are not limited by geography. With extensive experience in international marketing, SORTIE Agency navigates diverse markets and cultural contexts to help clients expand their global presence across language and regional boundaries. The team possesses strong cross-cultural communication capabilities and market insight, supported by a deep understanding of consumer behaviour and psychology. Strategies are tailored to engage target audiences with precision and relevance.
SORTIE Agency is driven by challenge and defined by results. Each project reflects a commitment to quality and a focused execution approach. The agency strives to ensure that a brand's message is not only communicated effectively but also resonates on a deeper level with its intended audience.
Media Enquiries:
SORTIE Agency Limited
Tel: (852) 2855 6896
Email: info@sortieagency.com
Redefining Brand Integration: A Strategic Narrative That Resonates with Audiences and Industry Alike
HONG KONG, March 23, 2026 /PRNewswire/ -- SORTIE Agency has emerged as a standout at the 41st Kam Fan Awards, one of the advertising industry's most prestigious annual events, securing a Bronze award for its integrated marketing campaign centred around the TVB prime-time drama Heroes in White, created for the brand Herbalgy.
SORTIE Agency broke the traditional framework of brand placement by embedding brand messaging into the very fabric of the TVB prime-time drama Heroes in White. The series was inspired by the true story of Herbalgy's founder, Professor Tinly Wong Tin-chee, a respected Practitioner of Chinese Medicine, transforming the brand's 'Pain Management' philosophy into the core narrative of the drama. Throughout the viewing experience, audiences naturally absorbed the professional solutions offered by Herbalgy and its sub-brands, Touch-Cool, Herbalgy, and Tibet Red, which target the upper, central, and lower body respectively, as characters encountered relatable situations involving headaches, back pain, and sports injuries.
Innovative Content Marketing: Narrative-Driven Brand Education
The Kam Fan Awards, established in 1984 by the Hong Kong Association of Advertising Agencies, are renowned for their rigorous judging standards and are widely regarded as one of the most influential creative awards in the Asia-Pacific region. SORTIE Agency's recognition underscores the exceptional calibre of its content marketing strategy, excelling in both creative vision and measurable impact.
SORTIE Agency's approach centred on 'non-intrusive' content integration, allowing the motivations for product use to be driven by the narrative itself. Each episode outro concluded with Professor Wong personally sharing his expertise in Chinese medicine, transforming what could have been a conventional hard sell into a credible educational experience. This strategy not only reinforced Herbalgy's professional positioning as a 'Pain Management Expert' but also successfully elevated the brand from a traditional medicated oil into a systematic provider of wellness knowledge.
11.8 Million Viewers Witness a Market Phenomenon: Herbalgy Sales Surge
The campaign's market performance garnered significant recognition from the judging panel. Heroes in White achieved a peak viewership rating of 24.2 points, reaching over 11.8 million viewers. In the first week of its broadcast, Herbalgy recorded an extraordinary 1,500% surge in product sales. Through this initiative, SORTIE Agency demonstrated how brand storytelling can itself become the content medium, creating immediate commercial returns while simultaneously building enduring brand value.
Heroes in White was made possible through the unwavering support and trust of the TVB team, who partnered with SORTIE Agency to break new ground and seamlessly integrate brand content into a prime-time drama. Sincere gratitude is also extended to Herbalgy for their courage and trust, entrusting the agency with the opportunity to transform the founder's authentic story into a narrative that resonated deeply with audiences. This award affirms that when brand, creative partner, and media platform unite to innovate, the result is an exceptional viewing and communications experience of market value.
About SORTIE Agency
SORTIE Agency is a strategy-led integrated marketing firm that specialises in aligning brand objectives with cultural narratives. The agency develops campaigns that combine cultural relevance with measurable business outcomes. Its comprehensive suite of premium integrated marketing services includes strategic branding, creative marketing, digital transformation, event production, photo and video content, influencer marketing, and public relations and media management. Whether operating in local or global markets, SORTIE Agency applies international standards to broaden brand perspectives and extend market influence.
The agency operates on the principle that strong brands are not limited by geography. With extensive experience in international marketing, SORTIE Agency navigates diverse markets and cultural contexts to help clients expand their global presence across language and regional boundaries. The team possesses strong cross-cultural communication capabilities and market insight, supported by a deep understanding of consumer behaviour and psychology. Strategies are tailored to engage target audiences with precision and relevance.
SORTIE Agency is driven by challenge and defined by results. Each project reflects a commitment to quality and a focused execution approach. The agency strives to ensure that a brand's message is not only communicated effectively but also resonates on a deeper level with its intended audience.
Media Enquiries:
SORTIE Agency Limited
Tel: (852) 2855 6896
Email: info@sortieagency.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
SORTIE Agency Honours Content Innovation with Kam Fan Bronze Award for Heroes in White
