|
Kelly Estrella Promoted to Chief Operating Officer as Clint Kendall Transitions to Allied's Board of Directors
LONDON, March 24, 2026 /PRNewswire/ -- Allied Global Marketing (Allied) today announced that Adam Cunningham, previously Chief Strategy Officer, has been appointed Global Chief Executive Officer. Kelly Estrella, previously Chief of Marketing Operations, has been promoted to Chief Operating Officer. The appointments position Allied for its next phase of growth as an integrated marketing partner to brands across entertainment, gaming, sports, hospitality, tourism and location-based experiences, combining deep category expertise with proprietary tools, data and applied AI. Cunningham succeeds Clint Kendall, who will become a member of Allied's Board of Directors.
"Adam has helped shape Allied's strategy at a pivotal moment for our industry," said Kendall. "As marketing becomes more integrated, more data-led and more operationally complex, he brings the strategic clarity, commercial focus and modern operating discipline needed to lead Allied forward."
As CEO, Cunningham will oversee Allied's global business and lead the agency's focus on integrated growth, operational discipline and the continued development of proprietary tools, data and applied AI that help teams work with greater speed, precision and insight. He will work across strategy, creative, paid, earned, owned and analytics to strengthen cross-market collaboration, deepen client partnerships and advance workflow capabilities that improve delivery while keeping human judgement at the centre.
"Clients need partners who can connect creative ambition with operational rigour, audience insight and faster, more measurable execution," said Cunningham. "Allied is uniquely built for that moment. We have deep category expertise, a strong global team and the opportunity to turn our integrated model, proprietary tools, data and applied AI into an even stronger advantage for the brands and experiences we help grow."
As Chief Operating Officer, Estrella will lead global operations, with responsibility for aligning teams, strengthening delivery discipline and scaling Allied's capabilities across markets and clients to support the agency's continued growth.
"Kelly is one of the most trusted and effective leaders in our business," Cunningham added. "She brings the operational discipline, cross-market credibility and clarity of execution this next chapter requires. Her leadership will be critical as we scale the business with greater consistency, speed and accountability."
Kendall joined Allied Global Marketing in 2001 and has served as CEO since 2009, leading the company through more than two decades of growth and evolution. In his new role on Allied's Board, he will support continuity during the leadership transition and work closely with Allied's ownership group, Belmont Capital.
Together, these appointments strengthen Allied's leadership and position the agency to expand its integrated offer, deepen strategic partnerships and deliver more measurable growth for clients in the moments that shape culture.
ABOUT ALLIED GLOBAL MARKETING
Allied Global Marketing (Allied) helps brands in entertainment, gaming, sports, hospitality, tourism and location-based experiences turn cultural attention into measurable growth. For nearly 40 years, Allied has combined deep domain expertise with integrated capabilities across strategy, creative, paid, earned, owned and analytics to plan, launch and scale campaigns, experiences and audience growth across markets. Backed by proprietary tools, data and applied AI that help teams plan, create and deliver with greater speed, precision and insight, Allied partners with leading studios, platforms and brands to deliver measurable impact in the moments that shape culture.
Headquartered in the U.S. with 24 offices worldwide, Allied brings together global scale and local market expertise to help clients grow with greater speed, precision and relevance.
To learn more, visit www.alliedglobalmarketing.com.
Follow us on LinkedIn, X, Instagram, and Facebook.
Want deeper insights? Sign up for Knowledge, our monthly take on the future of entertainment.
Photo - https://mma.prnasia.com/media2/2939995/Allied_Global_Marketing_Adam_Cunningham.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2939996/Allied_Global_Marketing_Kelly_Estrella.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/1947782/AGM_Logo.jpg?p=medium600
Kelly Estrella Promoted to Chief Operating Officer as Clint Kendall Transitions to Allied's Board of Directors
LONDON, March 24, 2026 /PRNewswire/ -- Allied Global Marketing (Allied) today announced that Adam Cunningham, previously Chief Strategy Officer, has been appointed Global Chief Executive Officer. Kelly Estrella, previously Chief of Marketing Operations, has been promoted to Chief Operating Officer. The appointments position Allied for its next phase of growth as an integrated marketing partner to brands across entertainment, gaming, sports, hospitality, tourism and location-based experiences, combining deep category expertise with proprietary tools, data and applied AI. Cunningham succeeds Clint Kendall, who will become a member of Allied's Board of Directors.
"Adam has helped shape Allied's strategy at a pivotal moment for our industry," said Kendall. "As marketing becomes more integrated, more data-led and more operationally complex, he brings the strategic clarity, commercial focus and modern operating discipline needed to lead Allied forward."
As CEO, Cunningham will oversee Allied's global business and lead the agency's focus on integrated growth, operational discipline and the continued development of proprietary tools, data and applied AI that help teams work with greater speed, precision and insight. He will work across strategy, creative, paid, earned, owned and analytics to strengthen cross-market collaboration, deepen client partnerships and advance workflow capabilities that improve delivery while keeping human judgement at the centre.
"Clients need partners who can connect creative ambition with operational rigour, audience insight and faster, more measurable execution," said Cunningham. "Allied is uniquely built for that moment. We have deep category expertise, a strong global team and the opportunity to turn our integrated model, proprietary tools, data and applied AI into an even stronger advantage for the brands and experiences we help grow."
As Chief Operating Officer, Estrella will lead global operations, with responsibility for aligning teams, strengthening delivery discipline and scaling Allied's capabilities across markets and clients to support the agency's continued growth.
"Kelly is one of the most trusted and effective leaders in our business," Cunningham added. "She brings the operational discipline, cross-market credibility and clarity of execution this next chapter requires. Her leadership will be critical as we scale the business with greater consistency, speed and accountability."
Kendall joined Allied Global Marketing in 2001 and has served as CEO since 2009, leading the company through more than two decades of growth and evolution. In his new role on Allied's Board, he will support continuity during the leadership transition and work closely with Allied's ownership group, Belmont Capital.
Together, these appointments strengthen Allied's leadership and position the agency to expand its integrated offer, deepen strategic partnerships and deliver more measurable growth for clients in the moments that shape culture.
ABOUT ALLIED GLOBAL MARKETING
Allied Global Marketing (Allied) helps brands in entertainment, gaming, sports, hospitality, tourism and location-based experiences turn cultural attention into measurable growth. For nearly 40 years, Allied has combined deep domain expertise with integrated capabilities across strategy, creative, paid, earned, owned and analytics to plan, launch and scale campaigns, experiences and audience growth across markets. Backed by proprietary tools, data and applied AI that help teams plan, create and deliver with greater speed, precision and insight, Allied partners with leading studios, platforms and brands to deliver measurable impact in the moments that shape culture.
Headquartered in the U.S. with 24 offices worldwide, Allied brings together global scale and local market expertise to help clients grow with greater speed, precision and relevance.
To learn more, visit www.alliedglobalmarketing.com.
Follow us on LinkedIn, X, Instagram, and Facebook.
Want deeper insights? Sign up for Knowledge, our monthly take on the future of entertainment.
Photo - https://mma.prnasia.com/media2/2939995/Allied_Global_Marketing_Adam_Cunningham.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2939996/Allied_Global_Marketing_Kelly_Estrella.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/1947782/AGM_Logo.jpg?p=medium600
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Adam Cunningham Named Global CEO of Allied Global Marketing
Adam Cunningham Named Global CEO of Allied Global Marketing
|
STOCKHOLM, March 24, 2026 /PRNewswire/ -- Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), has developed its first complete wearable protection for motorcycle riders: a vest with an integrated airbag system designed to reduce critical injury risks in the event of a crash. This system is being launched in collaboration with RS Taichi, a leading manufacturer of motorcycle riding gear, who will bring it to market. This initiative complements Autoliv's motorcycle and bike offer and supports its strategy to explore opportunities beyond its core business of airbags, seatbelts and steering wheels for light vehicles.
By expanding into new areas such as motorcycle rider protection, Autoliv demonstrates its commitment to innovation and market diversification. The collaboration between Autoliv and RS Taichi represents an important step in introducing advanced motorcycle rider protection to the market. Along with the recently announced launch of the airbag for the Yamaha Tricity 300 commuter scooter, both initiatives reinforce Autoliv's strategic agenda and support our vision of Saving More Lives.
While Autoliv has previously supplied individual components for airbag vests, this new airbag system, featured in the new RS Taichi Airbag Vest T-SABE, represents Autoliv's first fully developed wearable protection that has been engineered from initial concept through complete system validation. Building on this foundation, RS Taichi applied its expertise to enhancing its performance in real-world riding conditions.
"The collaboration with RS Taichi serves as another milestone in delivering on our commitment to expand mobility safety and develop cutting-edge protective systems for motorcycle riders. By working closely with partners like RS Taichi, who design and manufacture motorcycle rider gear, we can bring proven protection and raising the bar for rider safety," said Fabien Dumont, Executive Vice President, Chief Technology Officer, Autoliv.
"Our passion for creating high quality riding gear has now come together with Autoliv, a company that leads the global standard in safety. The new vest T-SABE is designed not only to protect riders, but also to provide a comfortable and safe riding experience helping create a long lasting and enjoyable motorcycle lifestyle," said Hirohiko Yoshimura President & CEO of RS Taichi.
Motorcycle crash scenarios are highly dynamic and unpredictable, requiring advanced protective systems that respond with absolute precision. Autoliv's new wearable airbag system applies the company's real-life safety research, biomechanical expertise, and rigorous validation directly to motorcycle use.
The airbag system has been engineered as a scalable platform that can be integrated into multiple garment designs and tailored to different motorcycle riding styles and market segments. This approach aligns with Autoliv's long‑term ambition to enable modular, high‑performance safety solutions across a wide range of applications and global markets.
The RS Taichi Airbag Vest T-SABE will be launched at the Tokyo Motorcycle Show on March 27-29, 2026.
More information: Airbags for Motorcycle Riders
Images: Autoliv Media Gallery
STOCKHOLM, March 24, 2026 /PRNewswire/ -- Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), has developed its first complete wearable protection for motorcycle riders: a vest with an integrated airbag system designed to reduce critical injury risks in the event of a crash. This system is being launched in collaboration with RS Taichi, a leading manufacturer of motorcycle riding gear, who will bring it to market. This initiative complements Autoliv's motorcycle and bike offer and supports its strategy to explore opportunities beyond its core business of airbags, seatbelts and steering wheels for light vehicles.
By expanding into new areas such as motorcycle rider protection, Autoliv demonstrates its commitment to innovation and market diversification. The collaboration between Autoliv and RS Taichi represents an important step in introducing advanced motorcycle rider protection to the market. Along with the recently announced launch of the airbag for the Yamaha Tricity 300 commuter scooter, both initiatives reinforce Autoliv's strategic agenda and support our vision of Saving More Lives.
While Autoliv has previously supplied individual components for airbag vests, this new airbag system, featured in the new RS Taichi Airbag Vest T-SABE, represents Autoliv's first fully developed wearable protection that has been engineered from initial concept through complete system validation. Building on this foundation, RS Taichi applied its expertise to enhancing its performance in real-world riding conditions.
"The collaboration with RS Taichi serves as another milestone in delivering on our commitment to expand mobility safety and develop cutting-edge protective systems for motorcycle riders. By working closely with partners like RS Taichi, who design and manufacture motorcycle rider gear, we can bring proven protection and raising the bar for rider safety," said Fabien Dumont, Executive Vice President, Chief Technology Officer, Autoliv.
"Our passion for creating high quality riding gear has now come together with Autoliv, a company that leads the global standard in safety. The new vest T-SABE is designed not only to protect riders, but also to provide a comfortable and safe riding experience helping create a long lasting and enjoyable motorcycle lifestyle," said Hirohiko Yoshimura President & CEO of RS Taichi.
Motorcycle crash scenarios are highly dynamic and unpredictable, requiring advanced protective systems that respond with absolute precision. Autoliv's new wearable airbag system applies the company's real-life safety research, biomechanical expertise, and rigorous validation directly to motorcycle use.
The airbag system has been engineered as a scalable platform that can be integrated into multiple garment designs and tailored to different motorcycle riding styles and market segments. This approach aligns with Autoliv's long‑term ambition to enable modular, high‑performance safety solutions across a wide range of applications and global markets.
The RS Taichi Airbag Vest T-SABE will be launched at the Tokyo Motorcycle Show on March 27-29, 2026.
More information: Airbags for Motorcycle Riders
Images: Autoliv Media Gallery
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Autoliv and RS Taichi Partner to Advance Motorcycle Rider Protection with an Airbag Vest
Autoliv and RS Taichi Partner to Advance Motorcycle Rider Protection with an Airbag Vest
