'New king of Las Vegas' is celebrated with Strip parade

LAS VEGAS (AP) — Riding down the Las Vegas Strip in a pink low-rider with two showgirls at his side, Bruno Mars was declared the “new king of Las Vegas" on Friday.

The city honored Mars, who has become one of Sin City's iconic performers, with a parade and naming a street “Bruno Mars Drive." Officials declared Friday “Bruno Mars Day” for Mars, who is kicking off his global Romantic Tour in Las Vegas at Allegiant Stadium.

“It’s such a privilege, and I want to thank you guys from the bottom of my heart for giving me this today," Mars said to a large crowd on the Las Vegas Strip.

Mars joins a select few who have a Las Vegas street in their name — Elvis and Rat Pack singers Frank Sinatra, Dean Martin and Sammy Davis Jr.

Bill Hornbuckle, CEO and president of MGM Resorts International, said Mars has shown he has the “legacy and legs” to perform in Las Vegas years from now.

The singer has played on Las Vegas stages for more than 15 years, with over 140 shows during his residency between 2016 and 2025. Two years ago, he opened The Pinky Ring, a cocktail lounge and nightclub at the Bellagio.

“I love this city so much,” Mars said.

The singer pledged to donate $1 million to the Las Vegas Children’s Hospital, with MGM Grand, his partner, matching his donation. The celebration ended with a brief performance by him and his band “The Hooligans,” a taste of what fans can expect at Allegiant Stadium later that night.

“My dream was to always have a block party and get everybody dancing,” Mars told the crowd.

Hundreds of people waited for hours see to the performer in hot temperatures. Las Vegas resident Deedee Jenkins was pumped to see Mars and loves that he is joining the ranks of Sinatra and Elvis.

“But they’re old school. This is new blood, and I’m ready for it with my old self,” Jenkins said.

Bruno Mars performs for fans in Toshiba Plaza after a parade down the Las Vegas Strip Friday, April 10, 2026, in Las Vegas, on "Bruno Mars Day." (Steve Marcus/Las Vegas Sun via AP)

Bruno Mars, wearing cowboy hat, and his band The Hooligans perform for fans in Toshiba Plaza after a parade down the Las Vegas Strip Friday, April 10, 2026, in Las Vegas, on "Bruno Mars Day." (Steve Marcus/Las Vegas Sun via AP)

Bruno Mars Drive is shown at the Las Vegas Strip Friday, April 10, 2026, in Las Vegas, on "Bruno Mars Day." (Steve Marcus/Las Vegas Sun via AP)

Bruno Mars, center, rides in a parade on the Las Vegas Strip Friday, April 10, 2026, in Las Vegas, on "Bruno Mars Day." (Steve Marcus/Las Vegas Sun via AP)

Bruno Mars performs for fans in Toshiba Plaza after a parade down the Las Vegas Strip Friday, April 10, 2026, in Las Vegas, on "Bruno Mars Day." (Steve Marcus/Las Vegas Sun via AP)

RICHARDSON, Texas--(BUSINESS WIRE)--May 19, 2026--

AdvoCare International, LLC, a health and wellness consumer packaged goods (CPG) company, is proud to welcome Kyle Billinsley to the AdvoCare team as Chief Financial Officer.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260519476575/en/

Kyle brings nearly 20 years of experience across finance and operations within consumer products and retail organizations, with a proven record of driving growth, strengthening performance, and leading operational transformation.

“Kyle has a proven ability to elevate performance, build strong teams, and drive meaningful results,” said Christina Helwig, CEO of AdvoCare. “His leadership will be essential as we continue to innovate, strengthen our operations, and position AdvoCare for long‑term success.”

Kyle most recently served as Chief Financial Officer of Dorfman Milano, where he was instrumental in strengthening the company’s financial and operational performance. During his tenure, he drove meaningful growth, improved inventory efficiency, expanded manufacturing capabilities, and led the implementation of a new ERP system. He also led key financing initiatives and built a high-performing accounting and finance organization to support the company’s growth. In addition, he oversaw Human Resources, IT, Manufacturing, and Distribution, bringing a highly operational perspective to the CFO role.

Prior to Dorfman Milano, Kyle served as CFO of Retrospec, where he helped scale the high-growth outdoor lifestyle brand through a focus on direct-to-consumer strategy and data-driven decision-making. Earlier in his career, he was part of the leadership team at Drybar, contributing to the successful sale of its products division to Helen of Troy.

Kyle holds a degree in Business Administration from Vanguard University. He lives in Prosper, Texas with his wife, Kelsey, and their three children. Outside of work, he is an avid sports fan and enjoys following the Lakers and Dodgers.

About AdvoCare International, LLC

AdvoCare International, LLC is making pursuing wellness easy and enjoyable. As an established health and wellness consumer packaged goods company, AdvoCare serves health-aware consumers through products that offer whole body support focusing on energy, hydration, immunity and gut health. Since 1993, AdvoCare has offered trusted health and wellness products like Spark® to millions of customers and athletes across the world. For more about AdvoCare and its products, go to AdvoCare.com.

AdvoCare International welcomes Kyle Billinsley as Chief Financial Officer, bringing nearly 20 years of leadership in finance, operations, and growth strategy to the team.