The sixth China International Consumer Products Expo wrapped up on Saturday in Haikou, south China's tropical island province of Hainan, with ever stronger participation, more product launches and fresh investment commitments, highlighting growing global interest in the Chinese market.
This year's expo, which ran from April 13 to 18, attracted 3,413 premium consumer brands from 67 countries and regions, with 386 new products unveiled during the event. After six years of development, the expo has become the largest premium consumer goods exhibition in the Asia-Pacific region and an important platform for setting consumption trends and driving consumer upgrades.
A total of 10 supply-and-demand matchmaking events were held during the expo, resulting in 130 preliminary agreements reached. More than 1,200 exhibitors and buyers took part. A purchaser service center was launched for the first time to help accelerate the commercialization of exhibited products and encourage exhibitors to expand investment in Hainan. So far, more than 70 leading companies that previously participated in the expo have chosen to establish a presence in the province.
One German exhibitor said the trip to the expo had been highly rewarding, adding that his products had previously entered the Chinese market mainly through cross-border e-commerce, but thanks to the open policies and streamlined market access offered by the Hainan Free Trade Port, their entry into the Chinese market has accelerated significantly.
He is already ready to leave for Sanya City in the province to seize new cooperation opportunities.
"I feel that there is so much potential in the Chinese economy. We expect to invest more. We're growing 20 percent every year and we see huge potential especially here in Hainan. Yeah, we are very excited," he said.
Hainan consumer expo wraps up, opening new market opportunities
