LG ELECTRONICS REINFORCES PRESENCE IN PREMIUM BUILT-IN MARKET AT MILAN DESIGN WEEK 2026

Company Presents the Future of Built-in Appliances with SKS and LG Built-in 
Lineups Boasting Sophisticated Design and Cutting Edge Tech

News Summary

• LG Electronics is showcasing a comprehensive portfolio of built-in kitchen solutions from its SKS luxury brand and LG built-in lineup at Milan Design Week 2026.
• Marking the first anniversary of its new brand identity, SKS offers modern style and technological innovation tailored to the European premium built-in market.
• The SKS Milan Showroom will host the "Feeding the Future" experiential program and a special event for the local "Life Genius" LG fan community.
• LG is also unveiling the "Tracce" Capsule Collection – sleek SKS appliances enhanced with historical patterns by iconic Italian designers.

SEOUL, South Korea, April 20, 2026 /PRNewswire/ -- LG Electronics (LG) is presenting a comprehensive portfolio of built-in kitchen solutions from its SKS luxury brand and LG built-in lineup at the SKS Showroom in Milan, Italy, during Milan Design Week 2026 (April 20-26). Emphasizing the harmony of technology and design, the showcase reflects LG's deep understanding of contemporary living and its expanding presence in Europe's premium built-in market.

A New Vision for the European Premium Built-in Market
Under the theme "Feeding the Future," this year's exhibition at the SKS Milan Showroom marks the first anniversary of the SKS rebranding. The impressive display highlights SKS's distinctive built-in identity, technological innovation and design competitiveness, while also serving to raise the luxury brand's profile and reaffirm its commitment to exceeding European customers' expectations.

The exhibition features the latest SKS solutions alongside LG's high-end built-in appliance lineup, presenting a seamless integration of technology and design as well as an expanded range of possibilities for elevating the modern kitchen. Through a collaboration with Schiffini, a leading Italian high-end kitchen furniture brand, visitors to the showroom can enjoy a unique, ultra-sophisticated take on kitchen space curation. 

An Immersive Culinary Experience Led by Premium Design and Technology
Newly renovated and upgraded, the SKS Milan Showroom will host a series of immersive events aligned with LG's vision for a better life. These include "Feeding the Future," an AI-assisted experiential journey that guides visitors through different stages of the food lifecycle, from ingredient storage to preparation and use. The program explores ways to maximize the potential of ingredients and promote more thoughtful food storage and usage practices, supported by SKS and LG's advanced technologies, and concludes with an anti-waste tasting experience.

During Milan Design Week, the showroom will also host a special invitation-only event for the local "Life Genius" LG fan community, made up of customers who share the brand's passion for better living. A sommelier-led program will guide participants through the showroom, with wine pairings meticulously matched to the theme of each space and to the sophisticated features of LG's built-in technologies. The event will culminate in a dinner prepared by a Michelin-starred chef, demonstrating how SKS and LG's built-in appliances can be used to create premium-quality cuisine and a more elegant kitchen environment.

Italian Artistry Meets Appliance Mastery: The "Tracce" Capsule Collection
LG is also unveiling the "Tracce" capsule collection, developed in collaboration with renowned Italian decorative laminate company Abet Laminati. The collection – comprising the SKS Undercounter wine cellar and the SKS Undercounter convertible refrigerator – delivers stunning style via the application of historical graphic patterns from legends of Italian architecture and design, Alessandro Mendini, Ettore Sottsass and Superstudio.

"Milan Design Week 2026 presents the perfect opportunity to clearly articulate our luxury built-in philosophy to the world," said Baek Seung-tae, president of the LG Home Appliance Solution Company. "Leveraging a deep understanding of European living and culture, we will continue to strengthen our leadership in the European market with appliances combining refined design and advanced technologies."

LG welcomes EuroCucina 2026 attendees to experience its comprehensive portfolio of built-in kitchen solutions at the SKS Milan Showroom, located at Via Manzoni 47, corner of Piazza Cavour, Milan, Italy.

About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LG.com/global/newsroom/.

About SKS
SKS, formerly known as Signature Kitchen Suite, is the award-winning luxury appliance brand backed by LG Electronics. Fueled by a passion for innovation, we create luxury appliances that redefine what's possible and unite precision with unparalleled performance. Our guiding principles of purposeful design and bold innovation infuse every product. With a commitment to excellence and passion for pushing boundaries, SKS has earned international accolades for our groundbreaking appliances. We continue to transform the modern kitchen, delivering an elevated culinary experience. From the pioneering built-in sous vide range to Gourmet AI in our wall ovens, SKS embodies cutting-edge, best-in-class technology. Visit www.sksappliances.com or follow the brand on social channels@SKSappliances.

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LG ELECTRONICS REINFORCES PRESENCE IN PREMIUM BUILT-IN MARKET AT MILAN DESIGN WEEK 2026

LG ELECTRONICS REINFORCES PRESENCE IN PREMIUM BUILT-IN MARKET AT MILAN DESIGN WEEK 2026

LG ELECTRONICS REINFORCES PRESENCE IN PREMIUM BUILT-IN MARKET AT MILAN DESIGN WEEK 2026

LG ELECTRONICS REINFORCES PRESENCE IN PREMIUM BUILT-IN MARKET AT MILAN DESIGN WEEK 2026

LG ELECTRONICS REINFORCES PRESENCE IN PREMIUM BUILT-IN MARKET AT MILAN DESIGN WEEK 2026

LG ELECTRONICS REINFORCES PRESENCE IN PREMIUM BUILT-IN MARKET AT MILAN DESIGN WEEK 2026

HONG KONG, April 20, 2026 /PRNewswire/ -- The 139th Canton Fair opened its doors on April 15 in Guangzhou, welcoming over hundreds of thousands international buyers and 32,000 exhibitors to one of the world's largest and most influential trade platforms. As a participating exhibitor, PhotonPay is on site at Booth DT1809-12, ready to present its next-generation global payment infrastructure designed to simplify and scale global B2B trade.

Global B2B commerce continues to expand at an unprecedented pace. According to FXC Intelligence, the cross-border B2B payments market reached $34.8 trillion in 2025 and is projected to grow to $51.2 trillion by 2033, underscoring the sheer scale and momentum of global trade flows.

Yet this expansion is accompanied by operational challenges that continue to constrain businesses. The gap between trade volume and payment velocity highlights a critical bottleneck: while goods move faster than ever, capital remains tethered to antiquated banking corridors. For both exhibitors and buyers at the Canton Fair, the inability to settle payments in real-time or manage currency volatility often translates to lost opportunities and eroded margins.

At the same time, the rise of stablecoin-based payment rails is beginning to reshape how value moves across borders — particularly in emerging markets where traditional banking infrastructure remains limited. By enabling near-instant settlement and reducing dependency on intermediary banks, these new rails are unlocking alternative pathways for global trade.

PhotonPay: A Unified Payment Infrastructure for Global B2B Trade

To address these challenges, PhotonPay has built a comprehensive financial operating system. By integrating global collections, payouts, card issuing, FX management, and end-to-end financial operations into a single platform, PhotonPay enables businesses to streamline global transactions and unlock greater efficiency.

Increasingly, PhotonPay is also bridging TradFi with emerging payment rails, including stablecoin-enabled settlement pathways. This hybrid approach allows businesses to access faster, more flexible fund flows in regions where conventional banking infrastructure may fall short, creating a more resilient and inclusive global payment network.

Central to this offering is the global account capability. Supporting 19 local collection currencies, businesses can collect payments like a local in major and emerging markets, eliminating the costly intermediary fees. Direct connections to local clearing networks also ensure real-time collections, which accelerates fund turnover and strengthens liquidity management at the same time.

PhotonPay also delivers smart FX solutions that offer a strategic edge in volatile markets. Businesses can access real-time, competitive FX rates and execute conversions 24/7, without the constraints of traditional banking hours. With support for scheduled and automated conversions, PhotonPay enables more precise execution — allowing businesses to act on market opportunities while minimizing manual intervention.

From collections and global supplier payments to expense management and reconciliation, PhotonPay consolidates fragmented financial workflows into a single, unified platform, reducing complexity, improving efficiency and enhancing operational visibility.

Built for the Diversity of Global B2B Trade

PhotonPay's infrastructure is designed to support diverse B2B trade models, adapting to the distinct needs of businesses at different stages of global expansion.

For independent exporters and brand sites, the focus is on boosting conversion by providing overseas buyers with a familiar, localized checkout experience. For B2B marketplace sellers, the platform acts as a powerful aggregator, reconciling payments across multiple global platforms and settling them into local currencies. Trade fair exhibitors can now leverage instant payment links to secure orders on the spot, and large-scale manufacturers and wholesalers can simplify procurement and supplier payouts globally, while cutting down on unnecessary FX fees.

Visit PhotonPay at the Canton Fair

These days, PhotonPay is bringing its solutions directly to the 139th Canton Fair.

Visit PhotonPay at Booth DT1809-12. Our team will be on hand for personalized consultations on optimizing your global capital flows, and discussions on how to future-proof your international treasury operations. Whether you are an exporter seeking faster collections, a buyer streamlining supplier payments, or a marketplace operator scaling globally, our experts are ready to show you how borderless finance can become your competitive advantage.

Don't miss this opportunity to connect. Stop by Booth DT1809-12 to schedule a dedicated session during the Fair. The future of seamless, cost-efficient B2B trade starts here.

About PhotonPay

Founded in Hong Kong in 2015, PhotonPay is a trusted fintech partner for over 200,000 businesses worldwide. Leveraged by our extensive global service network and robust regulatory licenses across major jurisdictions, we offer a comprehensive product suite—including Global Accounts, Card Issuing, Global Acquiring, Payouts, FX Management, and Embedded Finance.

With over 10 regional offices and a footprint spanning 200+ countries and territories, PhotonPay is dedicated to building a high-efficiency, secure, and programmable payment experience. We help our clients navigate the complexities of the modern payment landscape, allowing them to scale globally with ease and confidence.

Connect the world, value by PhotonPay.

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Join PhotonPay at 139th Canton Fair: Transforming Global Payments into a Competitive Advantage