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Women take the lead in whiskey as more female drinkers and distillers change the industry

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Women take the lead in whiskey as more female drinkers and distillers change the industry
News

News

Women take the lead in whiskey as more female drinkers and distillers change the industry

2026-04-20 19:12 Last Updated At:19:20

SHOREHAM, Vt. (AP) — Meghan Ireland always loved chemistry, but as a college freshman studying chemical engineering, she didn’t know she could channel her passion for science into the art of making whiskey.

It took stumbling across an article about a female chemical engineer who became a master whiskey distiller for something to click: Ireland's fellow students could go into plastics and pharmaceuticals, she was going into whiskey.

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-he WhistlePig whiskey distillery occupies the site of a former dairy farm Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

-he WhistlePig whiskey distillery occupies the site of a former dairy farm Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Meghan Ireland, the chief blender at the WhistlePig whisky distillery, pours a sample into a beaker in the lab Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Meghan Ireland, the chief blender at the WhistlePig whisky distillery, pours a sample into a beaker in the lab Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Judy Hollis Jones, CEO of Buzzard's Roost, stands for a portrait in the bourbon company's bar area in Louisville, Ky., Thursday, April 2, 2026. (AP Photo/Dylan Lovan)

Judy Hollis Jones, CEO of Buzzard's Roost, stands for a portrait in the bourbon company's bar area in Louisville, Ky., Thursday, April 2, 2026. (AP Photo/Dylan Lovan)

Sample whiskies are seen in the blending laboratory at the WhistlePig distillery Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Sample whiskies are seen in the blending laboratory at the WhistlePig distillery Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Meghan Ireland and her dog, Murphy, walk by one of the 750-gallon pot and column whiskey stills at the WhistlePig distillery Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Meghan Ireland and her dog, Murphy, walk by one of the 750-gallon pot and column whiskey stills at the WhistlePig distillery Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

“It was kind of like a connection of, 'hey, I can see someone who looks like me, who has the same exact kind of education and background doing this job,' and kind of opened it up as an option,” said Ireland, now the chief blender behind Vermont-based whiskey brand WhistlePig.

Ireland is among a growing number of women who have become leaders inside a traditionally male-dominated industry that has not always welcomed outsiders. Increasingly, women are launching their own brands and finding new ways to innovate in distilling and blending at a time when more women are drinking whiskey.

There is a common, lingering doubt among some male colleagues and consumers that the women gaining expertise in the industry even like whiskey.

Becky Paskin, a journalist from the U.K. and founder of OurWhiskey Foundation, an organization that promotes and supports women in the whiskey business, said she was asked that question while serving as a judge at a whiskey tasting event.

“It is a drink that comes with certain expectations around which gender drinks it and which gender makes it,” Paskin said, adding: “Barely any other drink or food falls under such scrutiny,”

Paskin says part of her work is creating stock images of women consuming whiskey that don't present women as sex objects and are not a public service warning.

“The only images of women drinking whiskey were depicting them as being pregnant, drunk, naked; or pregnant, drunk and naked,” she said.

Whiskey-making has long been considered a masculine profession in America, a drink exclusively enjoyed by men swirling golden liquid in dark, smoky rooms. But industry experts and historians are quick to point out that women have always been involved in the process and were likely key to its survival in the U.S.

The first distilling instrument was created by a woman, Maria Hebraea, an alchemist from around the 2nd century, according to Susan Reigler, a bourbon expert. From there, distilling was largely seen as women’s work as they were in charge of home brewing, making medicine and taking care of the home.

Women notably managed distilleries in the 1800s in Kentucky, where Catherine Carpenter recorded the first known recipe for sour mash, now the most common style of American whiskey. And while women led the temperance movement in the 19th and 20th centuries, some historians estimate there may have been more female bootleggers than men during Prohibition — in part because women were less likely to be searched by police, according to the book “Whiskey Women,” written by Fred Minnick.

Reigler says she often marvels at the U.S. whiskey industry's transformation, which was in a serious downturn in the 1990s when she first began reporting on it from Louisville, Kentucky. As distillers worked to make whiskey appealing to American consumers, Reigler began documenting how women contributed to that effort, ranging from the wives who made key marketing decisions that boosted distillery tourism to the female bartenders who designed new whiskey cocktails.

Three women co-founded the Kentucky Bourbon Trail — a novel idea at the time that has since been copied across the country — including Peggy Noe Stevens, the world's first female Master Bourbon Taster, who was working at Woodford Reserve, as well as Donna Nally with Maker's Mark and Doris Calhoun with Jim Beam, Reigler said.

“There have always been women in bourbon,” she said. “But a lot of them have been behind the scenes.”

In Vermont, Ireland has been in charge of keeping WhistlePig’s whiskey consistent since 2018, but she also oversees experimental batches. Her first whiskey innovation was the Boss Hog VII that quickly attracted praise and awards for her decision to finish it in Spanish oak and Brazilian teakwood barrels.

Ireland says more women becoming involved in the industry establishes whiskey as “a drink for everyone.”

“It can be enjoyed by everyone and it’s being made by females too,” she said.

Judy Hollis Jones spent years as a senior executive in the food industry before launching a whiskey company in Kentucky in 2019. The transition to the whiskey world mimicked the boardrooms she had been in for decades, where she was often the only woman present.

Hollis Jones is the president and CEO of Buzzard's Roost, a whiskey brand she co-founded with Master Blender Jason Brauner. She describes the whiskey industry as a “tough business” that has ebbed and flowed over the years, but one thing that has steadily increased is the amount of women showing up to tastings and tours, eager to take partake in the whiskey experience.

“I’ve had people say to me, ‘Oh, well, you don’t wear jeans, boots and a cowboy hat,’” she said. “And I said: ‘No, I don’t. And every bourbon drinker female does not. We are very wide range of people that love bourbon.’”

Associated Press reporter Dylan Lovan in Louisville, Kentucky, contributed.

-he WhistlePig whiskey distillery occupies the site of a former dairy farm Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

-he WhistlePig whiskey distillery occupies the site of a former dairy farm Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Meghan Ireland, the chief blender at the WhistlePig whisky distillery, pours a sample into a beaker in the lab Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Meghan Ireland, the chief blender at the WhistlePig whisky distillery, pours a sample into a beaker in the lab Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Judy Hollis Jones, CEO of Buzzard's Roost, stands for a portrait in the bourbon company's bar area in Louisville, Ky., Thursday, April 2, 2026. (AP Photo/Dylan Lovan)

Judy Hollis Jones, CEO of Buzzard's Roost, stands for a portrait in the bourbon company's bar area in Louisville, Ky., Thursday, April 2, 2026. (AP Photo/Dylan Lovan)

Sample whiskies are seen in the blending laboratory at the WhistlePig distillery Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Sample whiskies are seen in the blending laboratory at the WhistlePig distillery Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Meghan Ireland and her dog, Murphy, walk by one of the 750-gallon pot and column whiskey stills at the WhistlePig distillery Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

Meghan Ireland and her dog, Murphy, walk by one of the 750-gallon pot and column whiskey stills at the WhistlePig distillery Monday, April 6, 2026, in Shoreham, Vermont. (AP Photo/Robert F. Bukaty)

The U.S. Navy's forcible seizure of an Iranian-flagged cargo ship threw doubt on an announcement from President Donald Trump that U.S. negotiators will head to Pakistan on Monday for another round of talks with Iran.

Trump's announcement Sunday had raised hopes of extending a fragile ceasefire set to expire by Wednesday.

Iran’s Foreign Ministry spokesperson Esmail Baghaei on Monday said Tehran did not have plans yet to attend any talks with the United States.

Trump said the U.S. seized the cargo ship that tried to circumvent a naval blockade near the Strait of Hormuz on Sunday, the first such interception since the blockade of Iranian ports began last week.

Iran’s joint military command said Tehran will respond soon and called the U.S. seizure an act of piracy.

The escalating standoff threatened to deepen the energy crisis roiling the global economy and push the two countries toward renewed fighting that has killed at least 3,000 people in Iran, nearly 2,300 in Lebanon, 23 civilians and 15 soldiers in Israel and more than a dozen in Gulf Arab states. Thirteen U.S. service members have also been killed.

Here is the latest:

President Joseph Aoun’s comments hinted Beirut will not accept that Iran negotiates on its behalf as part of U.S.-Iran talks.

Aoun said a Lebanese delegation led by diplomat Simon Karam will lead the next round of talks with Israel, as a 10-day fragile ceasefire between Israel and Hezbollah remains in place. The date for the talks has not been confirmed yet.

“No one will participate with Lebanon in this mission or replace it,” Aoun said in a statement. He said the aim of the negotiations is to halt “hostile actions, end the Israeli occupation of southern areas, and deploy the army up to the internationally recognized southern borders.”

He said Lebanon faces two options: the continuation of the war, or negotiations to end it. Hezbollah has expressed opposition to direct negotiations between Lebanon and Israel. Last week, the Lebanese and Israeli ambassadors to Washington held the first direct talks in decades.

India’s Shipping Ministry said on Monday that the vessel carrying crude oil and 31 seafarers safely crossed of Strait of Hormuz on Saturday, the same day two other Indian vessels had to turn back after reports of Iranian gunfire.

The vessel is expected to arrive at Mumbai on Wednesday, the ministry said. It added that 10 Indian-flagged ships have so far safely crossed the strait.

Oil prices climbed more than 5% while world shares were mixed Monday as a standoff between Iran and the U.S. prevented tankers from using the Strait of Hormuz.

U.S. benchmark crude gained 5.3% to $87.88 a barrel, while Brent crude, the international standard, was up 5.3% at $95.62 a barrel.

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Brazil President Luiz Inácio Lula da Silva said during a visit to Germany it is unacceptable that hunger, illiteracy and a lack of access to electricity remain unresolved for billions of people while trillions are spent on wars.

“We are experiencing a critical moment in global geopolitics, marked by great paradoxes: While astronauts fly to the moon, women and children are being killed indiscriminately in the bombings in the Middle East,” he said Sunday night at the Hannover trade fair, German news agency dpa reported.

Lula called for modern technologies to be used not for wars, but “for a more sustainable and secure world.”

China’s Ministry of Foreign Affairs expressed concern Monday over the U.S. seizure of an Iranian-flagged cargo ship on Sunday.

“We hope all relevant parties will adopt a responsible attitude, abide by the ceasefire agreement, avoid escalating tensions or intensifying contradictions,” spokesperson Guo Jiakun said.

“The Strait of Hormuz is an international waterway, and ensure its unimpeded passage serves the common interests of countries in the region and the international community,” Guo said.

China has called for the resumption of the normal operation of the waterway.

Iran’s military offered an explanation Monday for why it didn’t fight back against U.S. Marines who raided an Iranian vessel in the Gulf of Oman.

The Khatam al-Anbiya Central Headquarters, which oversees operations of Iran’s regular military and its paramilitary Revolutionary Guard, said it held back attacking the Marines because the ship’s crew had family members aboard the Touska.

“Due to the presence of some family members of the ship’s crew, they faced constraints in order to protect their lives and ensure their safety, as they were in danger at every moment,” it said.

However, Iran also has seen much of its navy and airborne assets destroyed in the war.

Khatam al-Anbiya vowed it will take “necessary action against the terrorist U.S. military” in the future, without elaborating.

Iran’s Foreign Ministry spokesperson Esmail Baghaei on Monday said Tehran did not have plans yet to attend any talks with the United States.

He did not rule out Iran attending talks.

Authorities in Islamabad had been making preparations for another round potentially happened there this week.

“So far, while I am here, we have no plans for the next round of negotiations and no decision has been made in this regard,” Baghaei said during a news conference.

Pakistan’s Interior Minister Mohsin Naqvi met U.S. Chargé d’Affaires Natalie Baker at the U.S. Embassy in Islamabad on Monday.

The meeting focused on strengthening Pakistan-U.S. relations and preparations for a second round of talks scheduled to take place in Islamabad this week, Naqvi’s office said.

The statement did not specify when the talks are expected to begin.

Naqvi briefed Baker on security arrangements, saying special measures had been taken to ensure the safety of visiting delegations.

“We have made comprehensive security arrangements for our distinguished guests,” Naqvi said in the statement.

Baker offered an appreciated for Pakistan’s role in easing regional tensions and efforts to facilitate dialogue.

Pakistani authorities on Monday prepared to host a second round of talks between Iran and the United States, despite questions about whether the negotiations will take place.

Pakistan has intensified diplomatic contacts since Sunday with Washington and Tehran to ensure the talks proceed as soon as Tuesday, officials said on the condition of anonymity because they were not authorized to speak to the press.

Prime Minister Shehbaz Sharif spoke by phone late Sunday with Iranian President Masoud Pezeshkian, Sharif’s office said in a statement that did not mention the planned talks.

Authorities began closing key roads and stepping up security in the capital Islamabad over the weekend, particularly around a luxury hotel where the delegations are expected to meet.

Authorities deployed troops at checkpoints, closed tourist sites and instructed major hotels to limit bookings to ensure availability.

Iran on Monday offered a new death toll for the war with Israel and the United States, with its forensic chief saying at least 3,375 people had been killed in the conflict.

The figure came from Abbas Masjedi, the head of Iran’s Legal Medicine Organization.

Masjedi, quoted by the judiciary’s Mizan news agency and other outlets Monday, said only four of the dead remain unidentified.

His comments did not break down casualties among civilians and security forces, instead just saying 2,875 were male and 496 were female.

Masjedi said 383 of the dead were children 18 years old and under.

Masjedi’s figures raised questions about whether or not they included security force members, particularly given the levels of intense bombings targeting military bases and arsenals in the country.

Iran said Monday it hanged two men it accused of setting fire to buildings on behalf of the Israeli intelligence service Mossad.

An Iranian exiled opposition group earlier claimed the men as members and alleged their charges stemmed from events that happened after they already had been detained.

The Mizan news agency of Iran’s judiciary identified the men hanged as Mohammad Masoum Shahi and Hamed Validi.

The Mujahedeen-e-Khalq opposition group identified Shahi as Nima Shahi.

The MEK said the men had been “subjected to interrogation and torture” and convicted over an incident that happened before their detention.

This brings to eight the total number of MEK members executed since the start of the war.

Activists and rights groups say Iran routinely holds closed-door trials in which defendants are unable to challenge the accusations they face.

Hezbollah said it detonated explosives Sunday afternoon in an attack against Israeli forces in southern Lebanon.

The group said in a statement Monday that bombs planted by Hezbollah fighters exploded and destroyed four tanks in a convoy of eight tanks that was passing the village of Deir Siryan.

It was the first claim of an attack by Hezbollah since a 10-day ceasefire went into effect at midnight Thursday.

The Israeli military did not immediately comment.

Tehran says restrictions on Iranian oil come with a price

Iran’s first vice president, Mohammad Reza Aref, says global fuel prices could stabilize only if economic and military pressures on Iranian oil exports end.

“One cannot restrict Iran’s oil exports while expecting free security for others,” Aref wrote on X. “The choice is clear: either a free oil market for all, or the risk of significant costs for everyone.”

Women share a moment as they look at a smartphone at the main gate of the Tehran University as a banner shows portraits of the late Supreme Leader Ayatollah Ali Khamenei, right, and the late revolutionary founder Ayatollah Khomeini in Tehran, Iran, Sunday, April 19, 2026. (AP Photo/Vahid Salemi)

Women share a moment as they look at a smartphone at the main gate of the Tehran University as a banner shows portraits of the late Supreme Leader Ayatollah Ali Khamenei, right, and the late revolutionary founder Ayatollah Khomeini in Tehran, Iran, Sunday, April 19, 2026. (AP Photo/Vahid Salemi)

A soldier stands guard on a bridge ahead of second round of negotiations between the U.S. and Iran, in Islamabad, Pakistan, Monday, April 20, 2026. (AP Photo/M.A. Sheikh)

A soldier stands guard on a bridge ahead of second round of negotiations between the U.S. and Iran, in Islamabad, Pakistan, Monday, April 20, 2026. (AP Photo/M.A. Sheikh)

A U.S. Air Force Boeing C-17 Globemaster III transport aircraft prepares to land at Nur Khan airbase, ahead of second round of negotiations between the U.S. and Iran, in Rawalpindi, Pakistan, Monday, April 20, 2026. (AP Photo/Ehsan Shahzad)

A U.S. Air Force Boeing C-17 Globemaster III transport aircraft prepares to land at Nur Khan airbase, ahead of second round of negotiations between the U.S. and Iran, in Rawalpindi, Pakistan, Monday, April 20, 2026. (AP Photo/Ehsan Shahzad)

Residents of northern Israel living near the Lebanese border protest the security situation, outside the U.S. Embassy in Jerusalem Sunday, April 19, 2026. Hebrew on a sign bearing an image of President Trump reads "Hezbollah thanks Trump." (AP Photo/Mahmoud Illean)

Residents of northern Israel living near the Lebanese border protest the security situation, outside the U.S. Embassy in Jerusalem Sunday, April 19, 2026. Hebrew on a sign bearing an image of President Trump reads "Hezbollah thanks Trump." (AP Photo/Mahmoud Illean)

An army soldier stands guard on a roadside to ensure security ahead of the second round of negotiations between the U.S. and Iran, in Islamabad, Pakistan, Monday, April 20, 2026. (AP Photo/Anjum Naveed)

An army soldier stands guard on a roadside to ensure security ahead of the second round of negotiations between the U.S. and Iran, in Islamabad, Pakistan, Monday, April 20, 2026. (AP Photo/Anjum Naveed)

An army soldier, left, walks as police officer drives motorcycle on an empty road ahead of second round of negotiations between the U.S. and Iran, in Islamabad, Pakistan, Monday, April 20, 2026. (AP Photo/Anjum Naveed)

An army soldier, left, walks as police officer drives motorcycle on an empty road ahead of second round of negotiations between the U.S. and Iran, in Islamabad, Pakistan, Monday, April 20, 2026. (AP Photo/Anjum Naveed)

Excavators remove rubble from buildings destroyed in Israeli airstrikes on Thursday as rescuers search for victims in the city of Tyre, southern Lebanon, Saturday, April 18, 2026. (AP Photo/Bilal Hussein)

Excavators remove rubble from buildings destroyed in Israeli airstrikes on Thursday as rescuers search for victims in the city of Tyre, southern Lebanon, Saturday, April 18, 2026. (AP Photo/Bilal Hussein)

Displaced people cross a destroyed bridge as they return to their villages, following a ceasefire between Hezbollah and Israel, in Tayr Felsay village, southern Lebanon, Sunday, April 19, 2026. (AP Photo/Bilal Hussein)

Displaced people cross a destroyed bridge as they return to their villages, following a ceasefire between Hezbollah and Israel, in Tayr Felsay village, southern Lebanon, Sunday, April 19, 2026. (AP Photo/Bilal Hussein)

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