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SeatGeek Launches Game Day Your Way Product Suite to Give Teams More Complete View of Their Fans

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SeatGeek Launches Game Day Your Way Product Suite to Give Teams More Complete View of Their Fans
Business

Business

SeatGeek Launches Game Day Your Way Product Suite to Give Teams More Complete View of Their Fans

2026-05-19 21:05 Last Updated At:21:10

NEW YORK--(BUSINESS WIRE)--May 19, 2026--

SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced the launch of its new product suite, “Game Day Your Way” — a connected set of product features that gives teams a complete, real-time picture of their fans across every touchpoint of game day, from parking to post-game. For the first time, ticketing, entry, concessions and payments live in one place, unlocking better operational decisions, new revenue opportunities and a more seamless experience for every fan in the building. The Game Day suite is one important step in SeatGeek's broader vision of creating a fully connected live event experience for rightsholders and fans alike.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260519426565/en/

For too long, teams have operated game day across a patchwork of disconnected systems. A fan walks through the gate, grabs food at a concession stand, redeems a loyalty offer, and makes a payment, and each of those moments lives in a different system, owned by a different vendor, invisible to the others. The result is an incomplete picture of how fans actually experience a game and limited ability to act on it in the moment.

SeatGeek's Game Day suite changes that. By connecting ticketing, entry, concessions and payments into a single unified system, teams gain a 360-degree view of fan behavior and spend and the tools to act on it in real time. That means resolving a ticketing issue from the concourse, pushing a personalized offer to a fan who just entered the building, or adjusting concession staffing based on live wait time data, all from one place.

The suite was piloted at Rocket Arena, home of the Cleveland Cavaliers, where it is serving as a proof point for what a fully connected game day looks like in practice.

"Teams have always had data on their fans, but it has never lived in one place," said Russ D'Souza, Co-Founder of SeatGeek. "Our Game Day suite connects every touchpoint of the fan journey into a single system, giving teams the full picture they need to make better decisions on game day and build deeper relationships with their fans over time. What's happening at Rocket Arena is one important step toward that vision."

For fans, the difference is felt immediately. Faster entry, real-time wait times, and easier in-venue transactions bring the kind of seamless experience that once felt reserved for premium ticketholders and VIPs to every fan in the building.

"SeatGeek’s Game Day tools provide us a clear, real-time view of how our fans move through Rocket Arena and experience a Cavs game, from the moment they arrive until the moment they head home," said Chris Kaiser, Chief Marketing Officer of the Cleveland Cavaliers. "We’re obsessed with finding a better way, and the insights we gain from this platform will elevate the fan experience and strengthen how we deliver for our guests and partners every night."

Key features in the Game Day suite include:

The Game Day suite was successfully piloted at Rocket Arena and is available to SeatGeek enterprise partners. Learn more at SeatGeek's Game Day Your Way hub.

ABOUT SEATGEEK

SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone – fans, teams, and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.

SeatGeek Launches Game Day Your Way Product Suite to Give Teams More Complete View of Their Fans

SeatGeek Launches Game Day Your Way Product Suite to Give Teams More Complete View of Their Fans

Acting Attorney General Todd Blanche will appear on Capitol Hill for his first congressional testimony since taking the reins at the Justice Department, as the agency faces intense scrutiny over its plans to create a $1.776 billion fund to pay allies of President Donald Trump who believe they were targeted politically.

Also, Trump said he's holding off on a military strike on Iran planned for Tuesday because “serious negotiations” are underway to end the war. Trump said he had planned “a very major attack” but put it off — “for a little while, hopefully, maybe forever.” He said America’s allies in the Gulf asked him to wait for two to three days because they feel they're close to a deal with Iran.

Here's the latest:

He’s repeatedly shown that Republican primary voters will follow his lead, even as his popularity wanes with the broader electorate.

In Kentucky, he’s supporting first-time candidate Ed Gallrein over Massie, who’s been in office since 2012. Massie is trying to convince Republicans they can support both himself and Trump at the same time, a proposition that’s been tried unsuccessfully in other races around the country.

In the race for Georgia governor, Trump is backing Lt. Gov. Burt Jones in an unexpectedly ugly battle for the Republican nomination. Jones, who comes from a wealthy Georgia family, has given his campaign $19 million. But billionaire Rick Jackson, a health care tycoon, has put more than $83 million of his fortune into the race. Trump’s endorsement power has rarely been tested against that level of lopsided spending.

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The signs this year suggest no, and Trump has convinced his voters to defeat his adversaries again and again. The next test of the president’s power to extract retribution is Tuesday, when Rep. Thomas Massie of Kentucky faces a Trump-backed primary challenger.

Massie has been a thorn in the president’s side for pushing for the release of the Jeffrey Epstein files, opposing the war with Iran and voting against Trump’s signature tax legislation last year.

Meanwhile, Georgia is about to feature a fresh case study in the divergent paths available to Republicans who defy Trump.

Secretary of State Brad Raffensperger and former Lt. Gov. Geoff Duncan were among the few Republicans to speak out against Trump’s attempt to overturn his 2020 loss. Both are now running for governor — Raffensperger as a Republican and Duncan as a Democrat — and both are trying to convince voters to look past things they said in the past.

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President Trump has considered himself an effective dealmaker above all else, but he appears to have hit a wall with Iran as his tough talk, threats and even military action haven’t moved Tehran from its long-established positions.

With shifting goals that make it difficult to judge the status of the U.S. effort, Trump and his top aides have insisted the U.S. has already won the war and that Iran is ready to reach an agreement in the wake of escalating U.S. threats during a tenuous ceasefire.

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Russian President Vladimir Putin is traveling to China to meet with Chinese leader Xi Jinping less than a week after President Trump wrapped up his own trip to Beijing.

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Trump said he is holding off on a military strike on Iran planned for Tuesday because “serious negotiations” are underway to end the war.

“There seems to be a very good chance that they can work something out. If we can do that without bombing the hell out of them, I’d be very happy,” Trump said at the White House on Monday evening, after first making the announcement in a social media post.

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The fund is in keeping with Trump’s long-running claims that the Justice Department during the Biden administration was weaponized against him, even though then-President Joe Biden himself was scrutinized during that time.

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Republican voters in northern Kentucky will choose between U.S. Rep. Thomas Massie and challenger Ed Gallrein in Tuesday’s House primary, another test of President Donald Trump’s power over his party after he handpicked Gallrein to take on the incumbent.

The primary race turned white hot in the final stretch. Massie brought in a phalanx of other Republicans, including Rep. Lauren Boebert, in an attempt to show voters that they could support both him and Trump. Trump ratcheted up his social media attacks on Massie, calling him “an obstructionist and a fool,” and Gallrein shared a stage with Defense Secretary Pete Hegseth on Monday.

Trump has tightened his grip on the Republican Party in his second term, successfully purging those who deviate from his agenda, but Massie is one of the last and most outspoken holdouts. A Massie defeat on Tuesday would serve as one of the most powerful demonstrations yet of Trump’s influence over Republican voters.

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Acting Attorney General Todd Blanche will appear on Capitol Hill Tuesday for his first congressional testimony since taking the reins at the DOJ as the law enforcement agency faces intense scrutiny over its plans to create a $1.776 billion fund to pay allies of the Republican president who believe they were targeted politically.

Blanche’s testimony before a Senate appropriations subcommittee follows Monday’s announcement about the creation of the “Anti-Weaponization Fund,” which critics decried as an illegal abuse of power designed to line the pockets of Trump supporters with taxpayer dollars.

In the weeks since assuming control of the Justice Department, Blanche has moved aggressively to advance the president’s priorities.

Tuesday’s hearing is meant to address the Trump administration’s budget request for the Justice Department but is likely to delve into other controversies that have escalated concerns about the erosion of the law enforcement agency’s tradition of independence from the White House.

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President Donald Trump answers questions from reporters during and event about prescription drug prices in the South Court Auditorium in the Eisenhower Executive Office Building on the White House campus, Monday, May 18, 2026, in Washington, with Health and Human Services Secretary Robert F. Kennedy Jr., left, and Centers for Medicare & Medicaid Services administrator Dr. Mehmet Oz. (AP Photo/Julia Demaree Nikhinson)

President Donald Trump answers questions from reporters during and event about prescription drug prices in the South Court Auditorium in the Eisenhower Executive Office Building on the White House campus, Monday, May 18, 2026, in Washington, with Health and Human Services Secretary Robert F. Kennedy Jr., left, and Centers for Medicare & Medicaid Services administrator Dr. Mehmet Oz. (AP Photo/Julia Demaree Nikhinson)

President Donald Trump speaks about prescription drug prices in the South Court Auditorium in the Eisenhower Executive Office Building on the White House campus, Monday, May 18, 2026, in Washington. (AP Photo/Julia Demaree Nikhinson)

President Donald Trump speaks about prescription drug prices in the South Court Auditorium in the Eisenhower Executive Office Building on the White House campus, Monday, May 18, 2026, in Washington. (AP Photo/Julia Demaree Nikhinson)

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